Logistics and ecommerce
description
Transcript of Logistics and ecommerce
![Page 1: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/1.jpg)
e-commercebottlenecks and opportunities
![Page 2: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/2.jpg)
I work at WijsA digital Agency in Ghent
![Page 3: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/3.jpg)
>>> 3 shifts in e-commerce >>>
![Page 4: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/4.jpg)
from Brands to Products1
![Page 5: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/5.jpg)
BR
AN
D PRO
DU
CT
![Page 6: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/6.jpg)
50% 40%
There is no longer ‘1-DOOR’
Growing share of visitors lands on a specific product page
Front-page entrances
Bron: Google Analytics Wijs » random retail clients - exclusive direct traffic
![Page 7: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/7.jpg)
Multi-channel consumerpath
YouTube
Social media
Blogs &niche sites
Online shops
![Page 8: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/8.jpg)
Baekdal, new media expert
People only care about one of your products at a time, so focus your attention on each one, and stop spending all your time creating brand influence for a mass market.
![Page 9: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/9.jpg)
eCommerceelectronic => everywhere
2
![Page 10: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/10.jpg)
Everybody is excited about the growth of online shopping.
![Page 11: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/11.jpg)
2-3%the share of internet-sales on the total Belgium Retail turnover.
![Page 12: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/12.jpg)
Bron: TNS, IAB and Google » Consumer Barometer » People who purchased the product/service and are part of the online population
International sales
26%
2010 2012
Online sales grows slightly+8
%
24%
![Page 13: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/13.jpg)
59%
International research pre-sale
36%
2010 2012
Online researc
h +64%
Bron: TNS, IAB and Google » Consumer Barometer » People who purchased the product/service and are part of the online population
![Page 14: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/14.jpg)
Focus on research
Inspire
Advice
![Page 15: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/15.jpg)
If online influences offline, does this goes the other way as well?
![Page 16: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/16.jpg)
Coolblue
Over 200 webshops
Opens offline shops as ‘service points’
and extension of the webshop
Online sales increases in the
neighborhood of offline shops
![Page 17: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/17.jpg)
YouTube
Social media
Blogs &niche sites
Online shops
No longer a difference between online & offline
![Page 18: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/18.jpg)
The trend of mobile3
![Page 19: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/19.jpg)
But what is mobile?
![Page 20: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/20.jpg)
It’s a verb
It’s an action
Mobile is not a device
![Page 21: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/21.jpg)
mobile is freedom
TIME
PLACE
CHOICE
![Page 22: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/22.jpg)
mobile is freedom
Freedom to not have to plan
When will I do it?
Where will I do it?
How will I do it?
![Page 23: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/23.jpg)
The ability to act on impulse
NOW
HERE
THIS WAY
![Page 24: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/24.jpg)
![Page 25: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/25.jpg)
Growing trend of buying cross-border
![Page 26: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/26.jpg)
Evolution of cross-border shopping
0%
5%
10%
15%
20%
2006 2007 2008 2009 2010 2011
12%9%9%9%9%
7%
EU consumers purchasing online cross-border within the EUBought cross-border in a Belgian shop
18%
![Page 27: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/27.jpg)
‣ For 50% of the product searches, prices are 10% cheaper when buying cross-border than buying from a belgian web shop.
‣ 65% of the products we search are only available in foreign shops.
Why cross-border shopping?
![Page 28: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/28.jpg)
So who is your real client?
CUSTOMERSHOP
DISTRIBUTIONPARTNER
![Page 29: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/29.jpg)
Challenges?bottlenecks and opportunities
![Page 30: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/30.jpg)
Delivery points
![Page 31: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/31.jpg)
Delivery is among the top 3 reasons to buy online
Because I can fi nd products and services at lower prices
Because it saves time
Because it gets delivered to my door
Because I get access to special discounts, promotions...
Because I’m able to shop 24 hours a day
Because I have a wider selection of products/services online
Because I can compare and review different products/services
Because I avoid crowds
Because there is more product information online
Because I get access to products/services that aren’t available in my country
Because I can see whether items are in stock
Other reason
0% 25% 50%
4%
12%
14%
15%
16%
23%
24%
33%
34%
35%
42%
43%
Source: Comeos Belgium 2013
![Page 32: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/32.jpg)
Home delivery is by far the preferred option
Source: Comeos Belgium 2013
Home delivery
Pick-up at pick-up point
Pick-up at the shop
Delivery at work
Pick-up in a locker (sealed container to be opened with a code
Does not matter
Other
0% 35% 70%
1%
2%
0%
4%
7%
15%
70%
![Page 33: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/33.jpg)
But what is home delivery?
![Page 34: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/34.jpg)
CU
STO
MER
SER
VIC
E M
AG
IC
I just ordered something, but I might not be home tomorrow. Can I change it to a delivery point? How do I do that?
1
2 The options, advice about the best solution. Where would you like to get your delivery?
3 We changed it for you. You’ll get confirmation mail.Don’t forget to bring your passport ;)
![Page 35: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/35.jpg)
My home is where... where my car is
![Page 36: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/36.jpg)
My home is where... I am at that moment
Are you ready for this?
![Page 37: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/37.jpg)
On and offline
![Page 38: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/38.jpg)
A pizza (low margin) can be delivered within 30 min., and it stays hot!
![Page 39: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/39.jpg)
Shop local stores online and get items delivered the same day
Google is entering the market
for everyday items
![Page 40: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/40.jpg)
Product > brand > shop
![Page 41: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/41.jpg)
‣ Same prices and promotions as in-store (on- & offline)
‣ Shopping made simple - wherever you are (impulse)
‣ Getting it delivered on your schedule (freedom)
‣ Combining delivery (price) from different stores
Google shopping express
![Page 42: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/42.jpg)
Are you ready to face your new competitors?
![Page 43: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/43.jpg)
Shipping costs
![Page 44: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/44.jpg)
One of the (main)reasons we buy online, is because of price
I find cheaper products online
I save time by buying online
I can order at any time of the day/week
It’s easier to compare prices online
I can only find certain products online
There’s more choice online
Products are delivered to a convenient place
I can find product reviews by other consumers
I can find more information online
I don’t like going to shops
I find better quality products online
I can return products easily
14%
16%
22%
31%
27%
16%
22%
39%
42%
37%
2%
6%
8%
9%
10%
11%
19%
22%
33%
33%
50%
66%
Europe (2011) Belgium (2012)
![Page 45: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/45.jpg)
and in general, it’s true that its cheaper online
Mobile phones
Laptops
Digital cameras
In-car navigation
LCD TVs
Portable MP3 players
Premium women’s fragrances
Video games hardware
Traditional toys
Men’s outerwear
Women’s outerwear
Power tools and accessories
Instant standard coffee
Standard milk formula 8,70%4,00%
-6,40%-1,80%1,50%
-13,90%-7,60%
-16,50%-4,10%
-11,10%-8,10%
-1,60%-4,50%
-0,90%
Average price difference online vs offline (excluding delivery costs)
![Page 46: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/46.jpg)
Mobile phones
Laptops
Digital cameras
In-car navigation
LCD TVs
Portable MP3 players
Premium women’s fragrances
Video games hardware
Traditional toys
Men’s outerwear
Women’s outerwear
Power tools and accessories
Instant standard coffee
Standard milk formula 40,80%46,90%0,50%5,30%7,80%
8,50%-6,30%
-9,30%1,70%
-8,90%-5,20%
2,60%-3,10%
0,70%
Average price difference online vs offline (including delivery costs)
but not so true, once shipping costs are added to the equation
![Page 47: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/47.jpg)
![Page 48: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/48.jpg)
![Page 49: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/49.jpg)
$5
$8
$0
$2
$5
$5
![Page 50: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/50.jpg)
‣ 7 places to check up on my delivery
‣ 7 mails to remind me
‣ 7 different payment methods
‣ 7 different prices
‣ 7 different delivery days
‣ 7 risks of losing something
‣ 7 times frustrations and risks
Clusterf*ck
![Page 51: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/51.jpg)
DISTRIBUTIONPARTNER
$5
$8
$0
$2
$5
$5
![Page 52: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/52.jpg)
Are you ready to make the shift?
![Page 53: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/53.jpg)
Payment models
![Page 54: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/54.jpg)
if your shopping-cart > 20 euros
![Page 55: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/55.jpg)
price
Delivery
€ 13
€ 2
Price increase 15%
Source: bol.com
![Page 56: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/56.jpg)
Limits the freedom to shop NOW
I will wait till there is something else I need
![Page 57: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/57.jpg)
Spotify
![Page 58: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/58.jpg)
Spotify
![Page 59: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/59.jpg)
Source: CarDrops
Monthly fee payed by the consumer
![Page 60: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/60.jpg)
If price is the bottleneck for shops AND customers today, do you think you could address this?
![Page 61: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/61.jpg)
So who is your real client?
CUSTOMERSHOP
DISTRIBUTIONPARTNER
![Page 62: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/62.jpg)
How will you leverage freedom without adding complexity?
How will you leverage freedom without breaking the connection with the shop?
![Page 63: Logistics and ecommerce](https://reader033.fdocuments.net/reader033/viewer/2022052821/554907a8b4c90553458b6aeb/html5/thumbnails/63.jpg)
QUESTIONS?
GRATIS
http://wijs.be/nl/downloads/de-shift-in-retail
@lisamille_be