Logic Classroom Effective Email Marketing
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Transcript of Logic Classroom Effective Email Marketing
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Maximizing a key component of your online marketing campaign.
Presented by:
David Friedman,
Founder & President
Effective Email Marketing
3/9/2010
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Overview• Review the basics of online marketing process• Email Marketing basics• Growing your list• Composition• Anatomy of an effective email • Repurposing content• Platform integration• Social media integration• Judging effectiveness
• Questions
www.bostonlogic.com
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eMail Marketing Basics
1. Constantly grow your list
2. Standardize your format (Design)
3. Create a message calendar
4. Make sure you send your emails according to your plan
5. Track your results
www.bostonlogic.com
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Growing your list
• Start with what you have– Your address book– Piles of business cards– Facebook friends– Linked In connections
• Add everyone (Regardless of whether or not they are a potential client)
– Friends– Associates– Family– People you meet– Web leads!!!
• Leverage your staffwww.bostonlogic.com
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Message format
• Subject– Most important part of the email– Get more people to open the message
• Segmentation• Headlines
– Sub-headlines
• Links• Photos
Boston Logic Newsletter
www.bostonlogic.com
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Message Calendar
• Plan WAY ahead• Detail content types, not exact topics
– Ex. Content types• Market updates• New listings• Answering common questions
• Use real dates – (1st and 3rd Tuesday of the month)
• Patterns will emerge• Frequency:
– Minimum: Monthly– Max: Weekly
www.bostonlogic.com
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Repurposing content
You’re already writing the content you need for your email marketing campaign
• Blog• Responses to common questions• Press releases• Product/service upgrades and descriptions• Market reports• Social media
• Leverage distribution partnerships, affiliates, social media to broaden your reach
www.bostonlogic.com
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Social Media
In many ways, social media sites are the “innovated cousins” of email marketing
• Opt-In aka Permission marketing
• Popular blog topics make great content• Include social bookmarking links in emails• Sign-up on your blog, Facebook page, etc
www.bostonlogic.com
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Judging Effectiveness
• Analytics• Broadcast provider should provide stats tool
– Constant Contact– iContact
• Real Estate advantage – Daily Listing Updates
www.bostonlogic.com
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Questions
? ? ? ?This presentation will be online at:
RealEstateSEO1.comand
BostonLogic.com/blog
www.bostonlogic.com