Loco For Local SEO, Beaverton Presentation

Loco For Local [email protected]

http://twitter.com/emprisemedia


http://www.facebook.com/pages/emprisemedia

http://www.emprisemedia.com/

About Emprise Media

• Started in 2010 • Small Business Marketing Agency – Websites– Search Engine Optimization– Social Media Marketing

@emprisemediaemprisemediaEmprisemedia.com





Why Your Crazy Not To Use Local

• 61% of searches on smartphones are conduct with local businesses online (comScore)

• Local Searches By Mobile are Expected to Exceed Desktop By 2016 (comScore)

• Over 70% of local searches purchased the product after search (comScore)

• 20% of Desktop Searches have local intent. (Google)






What is Local SEO

Goals

• Customers To Find Your Business Online• Visit Your Site• Buy Your Product• They Like It• They Do It Again






Intent of Search

What are my customers looking for?• Make a list based on knowledge• What is your competition using (Visit their

website)• Use a keyword tool– Google keyword estimator (free)– Example (Realtor, Real Estate Agent)






• Google Is looking for Trust– Domain Related Trust (Emails, address on website,

phone, etc.)– Citations (Directories & Business Listings)– Reviews – Links (points to your domain as legitimate)

Building Trust






Claiming Your Business

• Finding Your Business Online• Accurate Information• Photos & Videos

http://maps.google.com/help/maps/businessphotos/

• Listings & Citations• Reviews and Reputation• Social Elements








Find Your Business

• Google for Your Business By Name• New Businesses Can Be Added– https://www.google.com/services/

https://www.google.com/services/

Claiming Your Business






Building Trust - Accurate Information

• Accurate Name, Address and Phone Number• Email With Domain Name (Establishing

Authority or Trust)– service@your business.com, info@your biz.com

• Business Description without keyword stuffing• Complete Listing of Categories

Building Trust - Links & Citations

• Links & Citations are your two most important factors

• Places to Get these from– Newspapers– Directories– Chambers & BBB– Educational Sites– Associations






Building Trust With Directories

• Business Directories• Places to Add Your Business– Bing, Yahoo, Yelp, YP.com, SuperPages, LocalEzeInsider Pages, Hot Frog, City Search, etc...

• Keep Your listing information in description the same.

• Getlisted.org (resource to see if you are getting you information in the right places)






• SEOMOZ.org Open Site Explorer (free or paid)• Whitespark.ca (paid)• Google Alerts (free)• Searches (Keywords + Related Term –Keyword– Vinyl –Records (free)

• LinkDiagnosis.com ( Firefox Plugin) (free)• FollowerWonk (free)– Finding people you can contact to get a link to your

site.

Tools to Find Links to Build Trust






Building Trust - Reviews

• Ask For Reviews– How to Get Them: Link from your website, email, post cards,

point of sale, receipts– Benefits your business because they sell for you

• Velocity Of Reviews (How often reviews are made can make an impact on local search)

• Negative Reviews – Reply to the reviewer– Make sure you reply when you aren’t mad– Ask someone else to review your comment before you send

it






Building Trust Sells






Location Effects Listing






• Create Content (Builds Authority)• Technical Issues

SEO On Your Website






• Create Fresh Relevant Content with Location Specific Information– Keeping a Blog – Add Services/Products– Locations– Social – Reviews– News– Share Images– Videos

Ideas To Help Build Content






Technical Site Factors

• URLs (your-website.com/keywords)• Title Tags & Meta Description• H1 Tags <h1> </h1>• Duplicate Content (resolve)• Micro Format Address (Schema)• Content with Keywords ( Goes Back to Research)• Site Map (XML site map search for xml generator)– Include in root domain /sitemap.xml

• Webmaster Tools (free information to help know if there are technical issues)


http://www.website.com/keywords





URL Builds Trust

Local SEO

Organic SEO

Title Tag






Trust Issues?

H1 Tag






Trust Issues?

Schema/ Micro Formatting • Schema.org• Micro Formatting of information• Provides Rich Information about information

that may not otherwise be described to the search engines

• Events, Products, People, Reviews, and others






How to Micro Format Address

<div itemscope itemtype="http://schema.org/LocalBusiness"> <h1><span itemprop="name">Emprise Media</span></h1> <span itemprop="description"> A Beaverton SEO COmpany</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">17990 NW Fieldstone Dr.</span> <span itemprop="addressLocality">Beaverton</span>, <span itemprop="addressRegion">OR</span> </div> Phone: <span itemprop="telephone">503-705-0273</span></div>






Social Media

• 2011 63% of People said more likely to buy if they have a social presence (comScore)

• Social Profile Optimization– Twitter

• Include Location, engage community

– Facebook• Claim Your Listing, regular updates

– Linkedin • Optimize Links to Site & Create Company

– Google+ • We claimed this now just engage people

– Foursquare– Gowalla






• Google Analytics (free)• Webmaster Tools (free)• Google Places (free)• Social Links (Bit.ly or some other service)– Review the dats

Analyzing Data






H1 Tag <h1></h1>(think of this as yourMain point)Image File NamingKeyword.jpgRich Snippets (schema)AddressInclude Anchor Text (links that have keywords)






Improve Title TagsInclude a Meta Description (Call to Action,think why someone should click)Keyword Urls (keywords related to service/products)






Happy Customers!

• Goal in Having a search engine website is to get customers to your website who– Bought– Liked It– Reviewed It– And Did It Again

Happy Customers






Derek Hanson 503-705-0273

Emprise Media @dereklive derekhansonpdx

Thank You!



http://twitter.com/dereklive

http://www.linkedin.com/in/derekhansonpdx





Loco For Local SEO, Beaverton Presentation

Business

Transcript of Loco For Local SEO, Beaverton Presentation