Lock-its

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    15-Jan-2016
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Lock-its. Introducing. TM. Consumer Insights. Key Insights: Easy organization is an important attribute for food storage containers Locking tabs provide assurance of secure leak-proof performance. - PowerPoint PPT Presentation

Transcript of Lock-its

  • Lock-itsTMIntroducing

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  • Consumer InsightsOpportunity to meet organization need and deliver leak proof performance with lids that snap shutKey Insights:Easy organization is an important attribute for food storage containersLocking tabs provide assurance of secure leak-proof performance

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  • Rubbermaid Lock-itsIntroducing

    Source: Internet concept test, March 2008Molded Gasket for Improved, Air-Tight Seal4 Locking Tabs for Secure StoragePolypropylene Easy Find Lids BaseEasy Find Lid Organization SystemTM

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  • Lid OrganizationEasy Find LidsLock-itsLids snap to the base, to each other & to Easy Find Lid containers

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  • No More Clutter!Easy organization is important attribute for food storage containers2009 Rubbermaid Durable Food Storage - Easy Find Lid Organization System -

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  • Rubbermaid Lock-its Introducing

    2 CupMSRP: $3.69

    3 CupMSRP: $4.19

    14 CupMSRP: $7.999 CupMSRP: $6.997 CupMSRP: $5.995 CupMSRP: $5.4924 CupMSRP: $9.9940 CupMSRP: $12.49DividedMSRP: $6.491.25 CupMSRP: $2.99 Available March 2009

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  • Introducing

    Rubbermaid Lock-its Twin Pk Contents: - 2 5 cupMSRP: $7.99Set Contents: - 2 1.25 cup - 1 2 cup - 1 3 cup - 1 5 cup - 1 7 cupMSRP: $17.99

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  • Competitive Comparison

    Rubbermaid Lock-itsSnapwareLock & LockSterilite Ultra-Seal# Locking Tabs4244Molded GasketXLids to Base OrgXNesting LidsXXColor Match LidsXMicrowave VentX100% AirtightXXXXDurable BaseXXXXMW SafeXXXX

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  • Rubbermaid Portfolio

    NameRubbermaid Easy Find LidsRubbermaid Produce SaverRubbermaid Lock-itsRubbermaid PremierFunction & MessageDurability. Right Lid. Right Now.Keeps Produce Fresh & Crisp up to 33% longer.Secure Seal. 100% Leak-proof.Stain Resistant.Easy Seal. Easy Clean. Easy Store.Size5.0 cup5.0 cup5.0 cup5.0 cupRetail$4.19$5.29$5.49$6.99

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  • 2009 Marketing SupportPrint AdvertisingTV AdvertisingWebPRCouponsMerchandisingMass Reach - Build AwarenessTargeted Awareness - EducationAwareness & TrialEasy Find Lids Organizational System

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    Demo Lock Lids In-Mold Gasket vs Sterilite/Lock & Lock removeable.IHUT & Focus groups dedicated to gasket color will be in Mid-MayPreferred 62:38 vs. F&SGood place to mention Good/Better/Best Strategy22% Consumer ValueTarget 12pc Set = $14.99Show competitive samples. Illustrate EFL SystemEach product has a unique function, all products have EFL systemWill use the same formula that was used for Premier b/c it was proven