Location, Privacy and Opting Out
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Transcript of Location, Privacy and Opting Out
Location, Privacy and Opting OutOpen Tech 2009, July 4, 2009
Gary Gale, Yahoo! Geo Technologies
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“The (User Location Market) … will nearly triple in revenue this year, to $1.3 billion from $485 million in 2007, and will reach $8 billion in 2011.”
Source: Gartner Research
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Source: http://www.trendwatching.com/trends/halfdozentrends2009/#mapmania
“Will this year be the year in which all things ‘contextual’, ‘app’, ‘local’, ‘urban’, 'tags', 'lidar', ‘smartphone’, ‘convenience’, 'Cell ID', ‘spontaneity’, ‘infolust’, and ‘GPS’ finally come together in one orgasmic celebration of map-based tracking, finding, knowing and connecting? ... And now that superior geographical information is accessible on-the-go, from in-car navigation to iPhones, the sky is the limit.”
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Opt Out
Privacy?
“the ability of an individual to seclude themselves or information about themselves and thereby reveal themselves selectively”
Source: http://en.wikipedia.org/wiki/Privacy
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The Phone Book
Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/
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The Electoral Roll
Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/
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Cold-call Marketing Bases
Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/
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Mail-shot Marketing Databases
Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/
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Whois Information
- 12 -MattMcGrath on Flickr : http://www.flickr.com/photos/mattmcgrath/3396131555/
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The Phone Book
Choose to Opt Out
Ex-Directory
Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/
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The Electoral Roll
Choose to Opt Out
Private Register
Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/
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Cold-call Marketing Bases
Choose to Opt Out
Telephone Preference Service
Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/
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Mail-shot Marketing Databases
Choose to Opt Out
MailingPreference Service
Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/
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Choose to Opt Out
Whois Privacy
Whois Information
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Opt Out
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You already have zero privacy… get over it
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Opt In
- 21 -Moleitau on Flickr : http://www.flickr.com/photos/blackbeltjones/3253226650/
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OptOutIn
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“fire eagle last spotted me at”
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It’s not about where you are …
Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/
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… it’s about where you’ve been
Jrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/
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Have the right to security and to protection
Be able to know how your location data will be used
Be able to add or remove permission for your location … at any time
Be able to view/review/control your location data … at all times
You should …
Dshalock The Libertarian Emperor of America on Flickr : http://www.flickr.com/photos/dshaboy/373805594/
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Have the right to give only necessary personal and location data
Be able to know how your location data will be used
Be able to suspend or remove your location… at any time
Be able to control the accuracy and privacy of your data
You should …
Zingaro I am a gipsy too on Flickr : http://www.flickr.com/photos/30208099@N00/3120429812/
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Be able to be your own source of truth
Have the right to honesty and transparency at all times
Be able to know how your data is stored, is used and for how long
You should …
ERAUMAVEZUMARQUITECTO on Flickr : http://www.flickr.com/photos/eraumavezumarquitecto/3506450225/
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There comes a point where you realise you’re not on the web, you’re in the web. For better or worse.
Jemimahknight on Flickr : http://www.flickr.com/photos/10294984@N08/2747495411/
Source: http://twitter.com/Alfie/statuses/1308056158
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Thank you for listening …
www.ygeoblog.com
twitter.com/yahoogeo
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