Location of Kerala

Main Attractions Include• Beaches• Backwater Boat Tours• Nature Reserves • India has a consumer class of 300mill, roughly

the population of the USA

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Cars

Air

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Air Deccan Flights

Boats

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Economic Impacts

Expanding tourism industry overruns local economies and destroys systems of livelihood Leads to unemployment and poverty

Pollution of ecosystem by tourism causes destruction of local employment such as fishing and agriculture Finding other employment is difficult due to lack of skill and/or education

Local Fishermen on Kovalam Beach

In response to diminishing opportunities for employment and a desire for eco-friendly tourism, Keralites have been encouraged to establish homestays Because of input cost, this option if often only available to more affluent Keralites

A homestay is like a bed and breakfast, run by a single family, in which the guest can stay for any amount of time The guest will experience the traditional life in Kerala as well as learning about the

culture

Typical Homestay in Kerala

Environmental Impacts

Tourism has brought massive crowds to once beautiful, isolated areas Kovalam Beach is an example of this, once the image of a perfect, undisturbed

paradise, it has been overcrowded and polluted

In overcrowded tourist areas such as Kovalam, groundwater is extracted at unsustainable rates, often from illegal sources This leads to a lack of drinking water for locals

Kovalam Beach

The backwaters of Kerala are becoming more polluted by tourism and increasing numbers of houseboats

The tourist-popular houseboats are a main attraction in Kerala They produce a lot of pollution from their engines, and have no sewage system, so all

waste products are emptied into the river

There is growing concern over the negative impact that the houseboats have on the environment In response to this concern, solar panels have been installed on many houseboats to

reduce pollution Waste-deposite facilities have been established to prevent wastes from being dumped

into the river

Beautiful Backwaters of Kerala

Social Impacts of Tourism

Water

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Hotels

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Immoral Activates

Waste Produced

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Farmers

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Tourism Jobs

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Profits From Boat Travel