Location intelligence Dr. Wayne Gearey, PhD. © Copyright 2012 Jones Lang LaSalle Americas, Inc. All...

Location intelligence

Dr. Wayne Gearey, PhD

© Copyright 2012 Jones Lang LaSalle Americas, Inc. All rights reserved.

The JLL GIS/ mapping technology continuum ( building location intelligence for the enterprise)

Limited CapacityWeb GIS

Tailored web based Service and Desktop

Professional Grade Desktop GIS

Choosing the right tools to solve the problem


Seamless location selection process (Location Intelligence system)

Data/ ModelingData/ Modeling PeoplePeopleTechnologyTechnology

Scientific Understanding

Scientific Understanding

IntelligentDecisions

IntelligentDecisions

State of the art technology

State of the art technology

• Discovery and definition• Key indicators• High level macro screen -

iLocate technology• Micro, ESRI• Wage datbase

• Short-list location visits • Detailed real estate due

diligence• Local / state government

negotiations• Location selection

• Custom micro market dasymetric modeling

• predictive analytics• Business & economic

incentives assessment• Multivariate modeling• Location elimination• Comparable employer

interviews


Strategic PlanningAn interdisciplinary approach to solve business challenges for our clients examining the business ecosystem

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Members

Labor Availability

Sustainability

SocialPolicy

Quality of life

Education

Cost of Living

EconomicRecovery

Wages

Culture

PopulationGrowth Business

Competition

Unionism PovertyEnvironment

Risk

EmployeeHealth

Crime

InfrastructureUrbanization

& Development

……helping solve problems and answer questionshelping solve problems and answer questions


Location Intelligence

Understand (Define) / Plan Evaluate (Filter) Implement (Execute)

Strategic Analysis Mapping Services Primary Research

Jones Lang LaSalle Location Intelligence Service

Creating macro and micro modeling for clients

Questionnaire Market Analysis and site

selection modeling Labor Potential Market Validation Study Relocation Studies Custom Key Indicators iLocate

Leverage the following data for Mapping and Reporting Services for markets, trade areas and sites Business Data mapping Econometric data mapping Housing Data mapping Aerial Imagery mapping Demographic Data mapping Drive Time Analysis modeling Center of gravity mapping

Researching and using additional data for macro and micro modeling

Property Ownerships

Rent rates

Traffic Counts

Developments / Construction

Zoning Information

Site Plans

Market Profiles

Our goal is to help our clients understand the global business ecosystem and select a geography of opportunity


What LI can do for you

Macro tools•Identify metropolitan areas that best meet a user-generated set of criteria •Compare areas on a number of variables at the same time

Micro Tools•Zero in on specific areas at the community level for a better understanding of key indicators•Compare potential sites to better understand amenities, services, competitors, customers in the immediate vicinity and other indicators



Macro/ Micro example: REST


REST – What is it?

• The Renewable Energy Site Tool (REST) is a tool created on-top of iLocate platform that dramatically reduces the time needed to identify ideal land and roof top sites for solar development. This tool can help utilities and other companies efficiently reach renewable energy goals.

• This tool uses data sets that have been converted to layers for use in iLocate. These layers include:- Annual kilowatt hours for concentrating solar power, photovoltaic, and solar radiation on a

national basis based on National Renewable Energy Lab data.- Environmental data on annual precipitation, temperature, and information on water rights and

flood plains.- Electrical grid information relative to the capacity of transmission lines, substations, and utility

territories

• Merging these data sets together will demonstrate where generation facilities can be developed with confidence.

• The key portion of the tool is a search engine where the user can enter in a variety of criteria to identify parcels in a dynamic, web-accessible map to highlight which ones offer the best opportunity for energy generation.


REST – Screenshot – Utility Scale Land Search


REST – Screenshot – Roof -Top Solar


REST – Screenshot – Wind Farms


REST - Value

• Previously organizations had used multiple tools or physical maps to address these site selection issues, involving a large amount of time, labor, and resources.

• The secret sauce is that in addition to these data layers, the tool has parcel information which is difficult to procure in mass quantity in an easy manner.

• Traditionally many companies were having solar or wind development teams physically drive along transmission lines to see what land was adjacent to these lines and then visit local municipalities to procure ownership records.

• This is an incredibly valuable tool for Jones Lang LaSalle to dominate the renewable energy industry and secure deep client base in a growing sector long-term.



Macro example: iLocate



Micro example: Healthcare


Define the right service area

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Determine areas of future patient demand

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Macro/ Micro example: Military operations


Comparison - DFW Labor Pool Analysis


Location Intelligence is a game changer

• Spatial tools and the expertise to use them

• Local market knowledge and national perspective

• Custom focus

Questions?

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Location intelligence Dr. Wayne Gearey, PhD. © Copyright 2012 Jones Lang LaSalle Americas, Inc. All...

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