Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

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Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California dotrights.org/LBS

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Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California dotrights.org/LBS. Why Should Your Business Care About Privacy? Satisfy Consumer Demands Keep Business Partners Happy - PowerPoint PPT Presentation

Transcript of Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

Page 1: Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

Location-Based Services: Time for a Privacy Check-In

Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director

ACLU of Northern Californiadotrights.org/LBS

Page 2: Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

Why Should Your BusinessCare About Privacy?

•Satisfy Consumer Demands

•Keep Business Partners Happy

•Avoid Expensive Lawsuits

•Generate Positive Press and Build Brand

Page 3: Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

Your Business Should Care Because Your Users Care

•80% of global consumers are concerned about unauthorized access to their personal information.

•55% of people using LBS are concerned about loss of privacy.

Page 4: Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

Stone Age Laws Don’t Work with Digital Age Businesses

•2004: Facebook launched

•1998: Google founded

•1994: Yahoo & Amazon founded

•1990: World Wide Web created

•1986: Electronic Communications Privacy Act

Page 5: Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

New Technology and Old Laws Yields Unpredictable Results

•Can law enforcement use GPS to track location without a search warrant?

•Can law enforcement demand location records from cell carriers and LBS without a warrant?

•What are the legal requirements for your next product?

Page 6: Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

Location Information is Valuable… and Sensitive

“A person who knows all of another’s travels can deduce whether he is a weekly church-goer, a heavy drinker, a

regular at the gym, an unfaithful husband, an outpatient receiving medical treatment, an associate of particular

individuals or political groups—and not just one such fact about a person, but all such facts.”

Page 7: Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

Learn from the Good Steps and Missteps of Others

•Keep Users Informed

•Protect Users While Gathering Data

•Safeguard User Data From Demands

Page 8: Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.
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Page 13: Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.
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Page 16: Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

Next Steps

•Best Practices for Businesses• Baking Privacy into Business Development

• Technical Measures to Protect Privacy

•Updated Privacy Legislation• Warrant Requirement for Location Data

• Audit and Oversight of Demands for Information

Page 17: Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

Location Based Services: Time for a Privacy Check- In

dotrights.org/LBS

Privacy & Free Speech: It’s Good for Business

dotrights.org/business/primer

Facebook: facebook.com/dotRightsTwitter: @dotrights

Nicole A. Ozer, Esq.Technology and Civil Liberties Policy Director

ACLU of Northern California


Ozer BAYGIN - O964211014 Cost of Capital

Ozer BAYGIN - O964211014 Cost of Capital

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ESQ The ESQ Way 165

The Law of Government Access to Location Data Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California Links to.

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Privacy and Free Speech: It's Good for Business Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California Online.

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Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California dotrights.org/LBS.

Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California dotrights.org/LBS.