Location Based Services From Hype to Hyper
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Transcript of Location Based Services From Hype to Hyper
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Location- Based Services
From Hype to Hyper
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The Truth Is Location-Based Marketing isn’t new… its just become more
participative
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Location Based Services: Social Hype to Socially Hyper
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You don’t get 500 Million friends by using FourSquare
2.6m users of FourSquare = 78m Check-Ins
That’s approximately 30 check-ins per user…
The Facebook Social Check-In Equation
500m users of Facebook x 30 Check-Ins per user
= 15,000,000,000
So The Social Network sequel: You don’t get to 15 billion check-ins without making a few enemies…
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Who is doing it.
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Informa(on
Rewards
Product
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Informa(on
Rewards
Product
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Gowalla and NatGeo - Location Information
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MTV VMAs- Location Information
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Informa(on
Rewards
Product
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Vida e Caffe - Location Rewards
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Nike Grid London – Location Rewards
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Informa(on
Rewards
Product
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James Blunt Facebook Places Integration
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Well done George.
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Voucher Codes Increase
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Rewarded Loyalty Increase
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Location-Based Service Increase
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PROVIDE A UTILITY
BEING BUSINESS EFFICIENT
Brand Usage will increase