Location based services for nonprofit organizations
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Location-based
Services
Location-based Services
For Non Profit Organizations
@NolandHoshino, CEO and Co-founder
[B]cause media | social media communications
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What is Location-based Service?
A location-based service (LBS) is an
information and entertainment service,
accessible with mobile devices through the
mobile network and utilizing the ability to make
use of the geographical position of the mobile
device
Reference: wikipedia.org “location-based services”
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Why use Location-based Services?
78%
Interviews were conducted online by Cross-tab Marketing Services between Dec. 13th and Dec. 22nd, 2010 among 1,500
respondents across US, UK, Germany, Canada, and Japan for Microsoft report
People who are familiar
with LBS and used it
USAConsumers have the broadest adoption of
LBS brands
2x
35
% in
the
US
use
LB
S
at le
ast s
eve
ral tim
es
per w
eek
4 out of 10Use LBS at
least once per
week
Demographic
Younger respondents (18-
34) are more likely to be
familiar with and use LBS.
Men have higher
familiarity.
94%Consider
LBS very
to
somewhat
valuable
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@ChadNorman
Internet marketing manager
@Blackbaud
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Most Popular Location-based Application
Foursquare 51%
Facebook Places 4%
Gowalla 3%
Whrrl 2%
SCVNGR 2%
via SocialWayne.com and The Location Based Marketing Association
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Location-based Services for Nonprofits
Foursquare = Cause
Awareness and Fundraising
Whrrl = Build Community
of Interests
SCVNGR = Education and
Engagement
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FOURSQUARE
Cause Awareness & Fundraising
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Foursquare – How it works
Download
app onto
phone
Check-in to
places
Share your
experience
with friends
Earn points
and unlock
badges
Become the
Mayor. Unlock
freebies
Foursquare is about destination and driving
people to take action
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Foursquare.com
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Estrella Rosenberg
@charityestrella
Founder of BIG LOVE
little hearts
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Check-in for Charity
@JoeWaters
www.selfishgiving.com
blog
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www.brooklynmuseum.org/community/foursquare/
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Foursquare Tips
Call-to-action message
Link to website
Recruit volunteers and evangelists to add “tip” to
high-traffic locations
Use #hashtag
ROI (foursquare.com or valuevine.com/connect/)
[Fundraising] Sponsors
Social media campaign page
Foursquare tutorials http://www.howcast.com/users/Foursquare
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WHRRL
Building Community
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Whrrl – How it works
Download
app onto
phone
Check-in to
places
Join Societies Make
RecommendationsEarn Points
Whrrl is about finding social good in real
time with like-minded people.
Community is not a badge!
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Pelago90 Union St., Seattle
Oh yeah! Prove it!
Validates Location
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Create Your Whrrl Story http://whrrl.com/storyEditor/create
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Whrrl Tips
Build your community
Create Whrrl Societies
Call-to-action recommendations
Create/share Whrrl Stories
Tag supporters
Invite supporters to contribute
Whrrl tutorials http://www.youtube.com/whrrlvideo
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SCVNGR
Education and Engagement
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SCVNGR – How it works
Download
app onto
phone
Check-in to
places
Share your
experience
with friends
Earn points
and unlock
badges
Create
Challenges
and treks
Go places. Do challenges. Earn points!
sorry
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SCVNGR Challenges
Education & Engagement
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Goal:#1 Learn about the Urban Ecology Center
#2 Get people outside
#3 Share their experience
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YouTube: SCVNGR Trek at Urban Ecology Center
Challenge #1
Take a photo of a
nature animal Challenge #2
Find the
Camouflage
Room and
scan QR code
Challenge #3
Take photo
from
Observation
Station. See
solar panels
Challenge #4
Answer the
following
question: How
many systems
capture water?
Challenge #5
Find the Slide Splash! and
locate boat. Type in name
of the boat
Challenge #6
Take a hike
and send a
cool photo
Earn Badge!
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SCVNGR Tips
Create creative challenges
Educational treks
Design badges and rewards
ROI (SCVNGR.com)
Social media campaign page
(optional)
SCVNGR tutorials http://vimeo.com/user1364902
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Summary
Learn the Platforms
Determine Your Goals
Establish Your Presence
Customize
Implement Compelling Stories
Engage With Your Supporters
Track and Measure (ROI)
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awesome