Location based apps presentation june 30, 2010
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Transcript of Location based apps presentation june 30, 2010
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Derek Mehraban
Uncultured
LOCATION BASED APPS
Wednesday, June 30, 2010
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Today
•Geolocation Overview
•The Business Impact
•Location Based Apps
•How to Maximize Your Presence
•The Future
Wednesday, June 30, 2010
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GPS
utilized for geolocation: assessing location
Location is one of the newest frontiers which means
untapped opportunity
If you aren’t listed, you won’t be found!
Mobile positioning
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How To Be FoundNavteq
Leading map providerRegister your business
http://www.navteq.com/
TeleatlasEasily report map and
listing changes
http://mapinsight.teleatlas.comWednesday, June 30, 2010
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How To Be Found
Bruce Clay, Incwww.bruceclay.com
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Mobile Devices Explosion
•285 million+ mobile phones in the US
•Smartphone adoption grew 60% from 2009-2010
•76% of the people in the US use mobile web
•By 2012 mobile web usage will catch up with PC
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The Business Impact
Geotagging your business is free publicity for you
Interact with
customers
Know who is at your business - respond!
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Local Search
Claim your business on sites like Google, Yelp, and Foursquare
Make sure all information is consistent and correct
70% of online searchers will use local search to find offline businesses.Kelsey Group
Create content that is engaging and contains keywords you want to be associated with
67% of customers search online instead of traditional yellow page directoriesHitwise
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Submit Your Business
•Google Local
•MSN Local
•Yahoo Local
•Ask Local
•Chamber of Commerce
•LA2M
•Local Organizations
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Location Based Apps
Wednesday, June 30, 2010
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We want to know about
your cat, your lunch and
your ex, and we like it.
It's great
entertainment.
Cakeface Originals
Brightkite
Cakeface OriginalsWednesday, June 30, 2010
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Gowalla
Wednesday, June 30, 2010
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Around Me
Eric KilbyWednesday, June 30, 2010
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Urban Spoon
Phil H
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Urban Spoon
Any restaurant
Any Genre
Wherever you are
Any Price
Range
“...part magic 8 ball, part slot
machine.”
Claim your restaurant at www.urbanspoon.com/e/addrestaurant
SkinnylaminxWednesday, June 30, 2010
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TwitterYour business couldhave an ad on Twitter soon.
Twitter’s also working on handset deals that would integrate the service
into certain devices right out of the box.
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Use Twitter Search to listen for your name, your competitor’s names, words that relate to your space.
Talk about non business too!
Share links to neat things in your community.
Commenting on others’ tweets, and
retweeting what others have posted is a great
way to build community.
Use 3rd party clients for easier managing (HootSuite,
CoTweet, etc.)
Twitter Tips
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Option to geotag on
Twitter using Google Maps
Tweet With Your Location
See where your consumers are and
interact
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Foursquare
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Foursquare
Claim your business @ http://foursquare.com/
businesses/
Add incentives
Track who checked in and leave
messages for future visitors
Teamstickergiant
•Over a check in per second•Location Updates•Analysis tools for business owners•Interact with customers•1.6 million users and growing
Wednesday, June 30, 2010
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Foursquare: How-To For Business
Play the game with customers
Host contests, offer giveaways
Create specials for fans- free stuff, special tours
Reward the “Mayor” or fans who check in frequently
Create incentives for events
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Yelp
A s o f M a y 2 0 1 0 ,
m o r e t h a n 3 2
m i l l i o n p e o p l e
v i s i t e d Y e l p i n
t h e p a s t 3 0 d a y s .
J Smith Photo
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Yelp
Yelp offers a suite of FREE tools
for business owners.
Show off Reviews Customer messaging
Find out who’s searching you
Analytics
Email notifications
Upload photos
Ron Sombillon Gallery
http://www.yelp.com/business
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Yelp
“Last month, over half a million calls were made to local businesses directly from our Yelp iPhone App.
That's about 1 call every 5 seconds to a business as a result of Yelp.”
http://www.yelp.com/businessWednesday, June 30, 2010
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Google Maps
Get your business on Google!
Local search, anywhere.
LaihuiWednesday, June 30, 2010
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1. Claim your business.
3. Get Found.
5. Communicate.
Google Maps
Google knows where you are and where your
potential customers are
2. Advertise Locally.
4. See who is nearby.
Geolocation allows for more relevant search
Wednesday, June 30, 2010
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Google Maps
Lars Ploughman
Connect @www.google.com/places
Grievous AngelWednesday, June 30, 2010
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Facebook Places
The Game Changer
Latitude, Longitude, and Altitude date
Local Based Ads
Domination?
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Takeaways
•Business Owners: Claim Your Location or Else
•Encourage Reviews- Talk Up Your Social Media
•Reward Your Customers for Check Ins + Visits
•Real Time Coupons? Offers to Entice Traffic?
•Winners? Google, Twitter, Facebook
Wednesday, June 30, 2010
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Connect with Derek Mehraban
http://ingenexdigital.com
http://twitter.com/mehraban
http://facebook.com/mehraban
http://foursquare.com/user/mehraban
Thank You!
Wednesday, June 30, 2010