Localization, Scalability, and Consistency
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Localization, Scalability and Consistency Flickr: Beverley Goodwin @gretylkinsey Gretyl Kinsey Scriptorium
Transcript of Localization, Scalability, and Consistency
Localization, Scalability and Consistency
Flickr:
Beverl
ey G
ood
win
@gretylkinsey
Gretyl Kinsey
Scriptorium
30
Gretyl Kinsey@gretylkinsey
Technical ConsultantScriptorium Publishingwww.scriptorium.com
Specializes in:Content strategyTechnical and
marketing communication
Tools and technologies
@gretylkinsey
Flickr:
See-m
ing
Lee
Content strategy
Flickr:
Ph
illip
Pessar
@gretylkinsey
@gretylkinsey
Localization
Flic
kr:
Jose
f S
tuef
er
@gretylkinsey
Prepare your content
Flic
kr:
Tan
aka
Juu
yoh
@gretylkinsey
Prepare your content
Use consistent terminology
Avoid jargon
Practice cultural awareness
Flic
kr:
Tan
aka
Juu
yoh
Plan ahead
@gretylkinsey
Flickr:
David
Evers
@gretylkinsey
Scalability
Flickr:
Ch
i K
ing
@gretylkinsey
Roadblocks to scaling up
Flickr:
Bert
Kau
fman
n
@gretylkinsey
Consistency
Flickr:
Asp
aru
kh
Akan
ayev
Consistency
@gretylkinsey
Language
Style
Structure
Presentation
Branding
Flickr:
Asp
aru
kh
Akan
ayev
Inconsistency
@gretylkinsey
Flickr:
Garr
y K
nig
ht
Inconsistency
@gretylkinsey
Makes translation difficult
Makes conversion difficult
Introduces accessibility issues
Hurts your brand
Flickr:
Garr
y K
nig
ht
Getting consistent
@gretylkinsey
Flickr:
Asp
aru
kh
Akan
ayev
The payoff
@gretylkinsey
Flickr:
Pau
l B
ica
Contact information
@gretylkinsey
Flickr:
Moyan
Bre
nn
Gretyl KinseyScriptorium Publishing
Web: www.scriptorium.comEmail:
[email protected]: @gretylkinsey
