L I V E S I M P L Y

S U M M E RS C H O O L

issueno.

30M A Y

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Featured Brand KAROONG

INDO

Exclusive Interview ALIKA

ISLAMADINA

E D t O R ’ s

Switch your all-noir look with a lightweight

t-shirt, pleated mini skirt, and basic ankle

boots. Voila! You’ll get a chick preppy look!

Today we’re spotlighting the classic, simple,

and timeless collar shirt option every wom-

an should own. College attire: now we’re

talking. And it’s about you! I remember the

first time in my life, I liberated to wear any

clothes besides uniforms! Check out our chic

selections of these must-have footwear styles,

loose outerwear, and be sure to shop our

picks too.

Tone down yet keep stylish with a pair of

skirt, oversized shirt with a simple black col-

lar and a mary jane shoes. Forget the shab-

by band tees and rebel jeans. Statement col-

lar, mini skirt, and over jewelleries look are

the new generation of smarty people! From a

slicked back neat attire to a romantic sweet

Le erlittle girl, LocalBrand.co.id Team gives you

many different styles to pump your college

style attire!

Cheers,

Dwimayu BudinastitiEditor in Chief

tti

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E d i t o r ’s L e t t e r

C o n t e n t s

C o v e r S t o r y -

M e e t t h e I c o n ~ A L I K A I S L A M A D I N A

C u r r e n t Tr e n d

M i x & M a t c h

C l u e l e s s

F e a t u r e d B r a n d - K a r o o n g I n d o

C O N T E N T S

Te a m FOLLOW US ON

Twitter : @LocalBrandID

Facebook : LocalBrand.co.id

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CONTACT US

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LINE LocalBrandID

support@localbrand.co.id

www.localbrand.co.id

Cover Story.

PAGES4

ARTICLECover Story

MAGAZINEApril 2014

IN STYLE

Alika Islamadina

PHOTOGRAPHER

Putra Agung Mahendra

STYLIST

Tammy Tjenreng

MAKE UP

Ayuramadhany

LOCATION

Local’s Studio

Jl. Haji Salim II No. 54

12140 - Jakarta Selatan

EDITOR IN CHIEF

Dwimayu Budinastiti

GRAPHIC DESIGNER

Krishna Pradana

Ridwan Hadinata

TEAM

LocalTalent.co.id

is published by

PT. Local Intech Solution

Jl. Haji Salim II No. 54

RT 001 / RW 015

Kel. Gandaria Utara

Kec. Kebayoran Baru,

Jakarta Selatan - 12140

Phone. (021) 3025 3333

Connects ta lents & c l ients in creat ive industr ies area

Join us and send your por t fo l io to

info@local talent.co. id

PAGES6

ARTICLEMeet the Icon

MAGAZINEMay 2014

Sash Top Grey SABS IDR 145,000

Patricia KITTY KITZ IDR 120,000

PAGES7

ARTICLEMeet the Icon

MAGAZINEMay 2014

Meet THE icon

a l i k aShe was offered by Kevin (Vierra) to join Princess girl band while she was recently producing her latest album. It was a year of full enticing experiences. But her priority is to complete bachelor degree. Currently she studies Management in Universitas Indonesia for International Class. She wants to start her own business, which something related to fashion and music.

PHOTOGRAPH BY Putra Agung Mahendra MAKEUP Ayuramadhany

STYLING Tanny Tjenreng INTERVIEWED BY Dwimayu Budinastiti

i s l a m a d i n a

PAGES12

ARTICLETeam Interview

MAGAZINE2nd Anniversary Edition

Kano Knit Sweater ASK IDR 645,000 / Aloha Printed

Trouser ARGYLE&OXFORD IDR 310,250 /

Rainbow Jam Shirt His Daughter IDR 225,000Choco Peach Top MANNEQUIN PLASTIC IDR 180,000 / Beach Maxi Skirt Peach

IMPROMPTU IDR 228,000 / Floral Sheer Top PATTERNLINE IDR 300,000

“ I believe a good chance doesn’t come twice, so i

gave it a shot. “

PAGES9

ARTICLEMeet the Icon

MAGAZINEMay 2014

WHEN DID YOU START SINGING?When I was a kid actually, 3 yo me. And my early

soap opera’s song was A Whole New World. Then I

did my first debut in AFI Junior.

WHAT ABOUT PRINCESS? DO YOU STOP FROM IT TO HAVE A SOLO?No, when I first joined Princess, it was offered by

Kevin (Vierra) while I was recently producing my

latest album. At first, I had doubt to accept the of-

fer, sounded a bit pointless to hit another when

I released a span-new debut. But I believe a good

chance doesn’t come twice, so I gave it a shot.

SEEMS A STEADFAST CHOICE, SO WHY DID YOU REVOKE TO HAVE A SOLO CAREER NOW?It was a year of full enticing experiences. But my

priority is to complete my bachelor degree, surely it

is the bigger shot for me.

WHERE DO YOU STUDY?Currently I study Management in Universitas Indo-

nesia for International Class. Two years in Depok

and the rest will be in Australia.

WHY DO YOU CHOOSE MAJOR IN MANAGE-MENT?Actually I came from science back in high school. I

didn’t get any course neither tutorial in social class.

Lucky me, I get the special track to apply to Econo-

my International Class UI because of my good re-

port in 78 (high school). Besides, it seems a safe one

for me. The others are Economics and Accountancy.

Both are too segmented. I want to start my own busi-

ness, hence I need to learn economy in general. In

management, I learn marketing, entrepreneurship,

and HR.> > >

Cropped Silver Blouse NOSLAB IDR

255,000 / The Found One Skirt VANISHING

AND VOUND IDR 289,000 / Sleeve-

less Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING

AND VOUND

Lemonade Tanktop PATROON GOODS IDR 199,900 /

Navy Polka Lace Outer JUKKA IDR 439,000

Finger Peace Ring GREEDY SASSY IDR 70,000

PAGES10

ARTICLEMeet the Icon

MAGAZINEMay 2014

WHAT BUSINESS WOULD YOU LIKE TO BUILD?Something related to fashion and music.

WHAT’S YOUR BEST SUBJECT IN UNI?Vocal! There’s an art class which we liberated to

choose one subject.

VICE VERSA?Statistic! All numbers drive me nuts.

WHAT’S YOUR ROLE IN CLASS?I’m a clown surely, accompanied by my other clown

best friend!

HAVE YOU EVER JOINED IN ANY TUTORING?Definitely yes! I signed in piano class, ballet, paint-

ing, swimming, traditional dancing, and even abacus

class.

Stretch Mini Skirt Electric Blue SIN IDR 113,400

Sinatra Blazer V BY SILVY IDR 599,000

Lego Dress ASK IDR 485,000

I’ve released my single,keep promoting it throughoff air show & radio.

MP Colorimetry Tee MANNEQUIN PLASTIC

Viona Shirt Mint PATROON GOODS IDR 299,000

The Found One Skirt VANISHING AND VOUND IDR 289,000

PAGES11

ARTICLEMeet the Icon

MAGAZINEMay 2014

SO DO YOU STILL ENROLLED IN ALL THOSE AC-TIVITIES?No, I’m currently a full time student. Besides all the

college stuff, singing keeps me busy. I’ve released my

single, keep promoting it through off air show and

radio.

NO OTHER TUTORING CLASS? Frankly, I plan to get one! A cooking class, special-

ized in pastry! Anyone?

Blazer Top VANISHING AND VOUND IDR 379,000

Finger Peace Ring GREEDY SASSY IDR 70,000

I’ve released my single,keep promoting it throughoff air show & radio.

Trend

STYLIST Marchelynn

PHOTOGRAPHER Dimas Nalendra

90

’s

60

’s

80’s

90’s50’s

20

00

’s

70

’s

Play with yellow and red, we get them orange. Mix blue on that orange paste,

we generate brown! What differs between brown and orange is blue, but they

deliver so much in distinct. Now we share two of the must-copy street style looks.

We’ll share with you how to wear shirt and blouse in the right way. Open our

website and put on your nerdy glasses - you’re deff want to try these style tips!

Current

All Wardrobes by LocalBrand.co.id

PAGES13

ARTICLECurrent Trend

MAGAZINEMay 2014

All-Range

Side Tail Dark OrangeKIDNAPPEDALLYIDR 138,000

Aruna BraceletAYUNANIDR 85,000

Apocalypse OrangeU SHOESIDR 425,000

Three Little Pig NecklaceYOUNIQJEWELRYIDR 130,000

Mustard Short SINIDR 189,000

PAGES14

ARTICLECurrent Trend

MAGAZINEMay 2014

The Quick Brown Fox

Clutch Dot BrownCANVASLIVINGIDR 115,000

VanderMOODSHOESIDR 515,000

Tilapia Skin Brown CaseEDMEIDR 199,000

Simply GreenFadedBOUNTY LEATHERIDR 325,000

Brown Linen ShirtZYKIDR 319,000

Convertible SatchelSCISSORS PAPERROCKIDR 489,900

Spencer Solid BrownFONBELTIDR 139,000

Have you ever read ‘The It’ at LocalBrand.co.id? If you haven’t, then you missed a lot of inspiring fig-

ures, whom two of them are our latest highlights. Kallula and Ryan Tandya, both outstanding in urban

creative industry nowadays. They dress neat and tidy, without too much skin showed. Perfect to be the

outfit for your school attire. These fashion it-guys talk about their past school life years!

Mix&

Match

SHO

ES

SHIRT

HA

TBAG

JEWELLERY

DRESS

PAN

TS

INTERVIEW Dwimayu Budinastiti / PHOTOGRAPHER Dimas Nalendra

Stripe SkirtDAY AND NIGHTIDR 299,000

Ms. MicaRAW FOOTWEARIDR 319,000

PAGES16

ARTICLEMix & Match

MAGAZINEMay 2014

KALLULA

Mix & Match by

WHERE’S YOUR UNI?Paramadina and I studied International Relation

WHAT’S THE SUBJECT THAT YOU REALLY GOOD AT? International Diplomacy

WHAT’S THE WORST ONE?International Law!

YOUR MOST COMFORTABLE ATTIRE FOR GO-ING TO CAMPUS IS...Cotton shirt covered with oversized sweater and jeg-

ging. Used to aight?

WHAT SHOES DID YOU WEAR BACK THEN?Sneakers and docmart!

INSTAGRAM : @KALLULA

LykkeSMITTENIDR 278,000

Holy NecklaceHOUSE OF JEALOUXYIDR 280,000

Shirt Cotton SilkNIKICIOIDR 489,300

1.

2.

3.

4.

5.

2

4

1

5

3

Bianca JeansCAPITAL CITIZENIDR 249,000

BreightenMOODSHOESIDR 515,000

PAGES17

ARTICLEMix & Match

MAGAZINEMay 2014

RYAN TANDYA

Mix & Match by

WHERE’S YOUR UNI?Petra, Surabaya major in Visual Communication De-

sign.

WHAT’S THE SUBJECT THAT YOU REALLY GOOD AT? Typography.

WHAT’S YOUR WORST ONE?Civilization.

YOUR MOST COMFORTABLE ATTIRE FOR GO-ING TO CAMPUS IS...Like all students, tees and jeans at its best.

WHAT SHOES DID YOU WEAR BACK THEN?Sneakers

THE MOST TRENDY THING WHILE IN COL-LEGE...Skinny jeans. A very tight one!

INSTAGRAM : @RYANTANDYA

Jojoma ShirtNOSTAIDR 275.000

Black WalletBOUNTY LEATHERIDR 375,000

Black BeltBOUNTY LEATHERIDR 275,000

1.

2.

3.

4.

5.

2

3

4

1

1

2

3

4

5

Sinatra Blazer V BY SILVY IDR 599,000 / Dakini Fuchsia HOUSE OF JEALOUXY IDR 380,000 /

Cropped Back Shirt PATROON GOODS IDR 299,900 / Midi Basic 1.1 TLBM IDR 175,000

C L U E L E S SMODEL Merlyn Joanvin

PHOTOGRAPH BY Dimas Nalendra

STYLING Marchelynn & Dwi Rahmawati

MAKEUP Aldis Setiadi

Audrey Dress V BY SILVY IDR 350,000 / Yuck II SMITTEN IDR 328,000

Polka Crop Tanktop SPOTLIGHT IDR 150,000 / Jemma Shorts NIKOO IDR 177,200

Boyfriend Shirt White SPOTLIGHT IDR 235,000 / Penny Van Houndstooth SELITTOES IDR 390,000

Flanel Blue Red White GREY AREA IDR 195,000

Shirt Skirt DAY AND NIGHT IDR 379,000

Glaze Skirt NIKOO IDR 310,000

Squarel Tail Vest DAY AND NIGHT IDR 229,000

Linen Denim Shirt IMPROMPTU IDR 278,000

Ankle Leg Purple KOTONE IDR 175,000

Top Side Jersey Grey SOLO IDR 210,000

Polerung Flare KAROONG INDO IDR 359,000

Penny Mell Pink Loafer SELITTOES IDR 325,000

Dakini Fuchsia HOUSE OF JEALOUXY IDR 380,000

Button Skirt Red Stripes KIDNAPPED ALLY IDR 100,000

I’m 90’s Bitch WORTHED IDR 210,000

Flalo Oreo II FLAMEON FOOTMATE IDR 370,000

PAGES26

ARTICLEFeatured Brand

MAGAZINEMay 2014

F O U N D E R

Ogi Dhaneswari & Ivan Eka

B R A N D

Karoong Indo

1

F E A T U R E DB R A N D

WHAT’S THE STORY BEHIND THE NAME?Actually it begins from Gunny or

“Karung Goni”, we are inspired to

make our first product from this fab-

ric, as it is one of the strongest sack.

That’s how, we picked Karoong Indo-

nesia as the strongest brand name for

our product.

IS THERE ANY PARTICULAR CONCEPT IN MIXCON?We are thinking about other way to

pair our daily wear with traditional

fabrics. We make a touch of an edgy

yet quirky look on Mixcon Collection.

WHAT’S THE CONCEPT OF LOOKBOOK PHOTO SHOOT?Our concept is a girl who’s getting

ready for her summer, and she tries a

different way to show her personality

through her outfits.

WHERE DID THE SHOOT TAKE PLACE? WHY SHE’S WEARING LOVE SUNGLASSES?Our shoot was taken on one of South

Surabaya’s tennis court . Her love

glasses show how she loves her sum-

mer and who she really is.

IS THERE PARTICULAR INDONE-SIAN FABRIC FOR MIXCON?Of course, we always include Indo-

nesian fabric in our collection. Espe-

cially for Mixcon, we give an extra for

Tenun Troso from Jepara, Contem-

porer Batik Solo, and a bit of Tenun

Sarung Bali .

WHAT’S THE MOST EXCITING

THING ABOUT THIS COLLEC-TION?This collection have a full pattern and

colour of Indonesia’s Tenun and Ba-

tik. We also use a unique Batik pattern

which is a limited fabric.

WHY THERE’S ONLY WOMEN APPARELS IN MIXCON COLLEC-TION?Because this collection was launched

near Kartini’s Day, so it is especially

made for Indonesian Women. And in

the other side, we commit already to

focus on woman apparel for this year.

> > >

PAGES27

ARTICLEFeatured Brand

MAGAZINEMay 2014

HOW’S LOCAL FASHION SCENE IN SURABAYA?Surabaya has a really predictable

trend and sense of fashion, and there

aren’t many local brands in Sura-

baya. Many people wear the same

clothes and style right here, it’s kinda

a little bit boring.

WHAT’S MAKE IT DIFFERENT FROM JAKARTA?Jakarta is more and more, the people,

the trends , just like everyone want to

looks good and different. Pretty inter-

esting for fashion industry .

WHO DO YOU SEE PERFECTLY TO WEAR KAROONG INDO?We wish Andien wear our product,

she can represent Indonesian Women

like what we want to..

WHAT’S YOUR MOST FAVORITE PIECE IN MIXCON?Tropisea Pants and Polerung Flare

WHAT INSPIRE YOU THE MOST WHILE CREATING KAROONG INDO?There’s sadness that traditional fabric are cop-

ied in really bad ways. Like when every time we

look at any Batik, but that’s only a printed one,

we felt this is doesn’t show the real beauty of

Batik. Besides, we also want to see many people

wear Indonesian Fabrics, not only for special

occasion but for their daily look.

WHAT MUSIC DO YOU THINK BEST REP-RESENT KAROONG INDO?Wandering - Robot x Pathetic Experience x

Yoma

Youth - Foxes

WHERE DID THE FURTHEST CUSTOM-ER’S LOCATION HAVE YOU EVER GET ORDER FROM?China and Malaysia

WHAT’S THE MOST EXCITING THING THAT EVER HAPPENED TO KAROONG INDO?Have a chance to join in this local brands scene

of fashion industry and has been invited to

some of fashion events.

WHAT’S NEXT FOR KAROONG INDO?Hopefully we can distribute more

our product to other cities even other

countries. Amen .

“ THE PEOPLE, THE TRENDS, JUST

LIKE EVERYONE WANT TO LOOKS

GOOD & DIFFERENT. PRETTY

EMERGING FOR FASHION

INDUSTRY ”

KAROONG INDO

> > >>

> >

INTERVIEW Dwimayu Budinastiti

http://localbrand.co.id/KaroongIndo

L I V E S I M P L Y