MALL LOGO FOR IMMEDIATE RELEASE CONTACT

Name Mall Name

Phone Number Email Address www.ShopTilYouRock.com

(MALL/MARKET-AREA MALLS) KICK(S) OFF BACK-TO-SCHOOL FUN FOR TEENS WITH SHOP TIL YOU ROCK, FEATURING LIVE MUSICAL PERFORMANCES BY (BAND)

Great Shopping, Band Meet & Greets, Gift Card Giveaways and More!

CITY, STATE (DATE, 2011) – Spicing up your back-to-school look with a fresh, new wardrobe will inspire compliments from classmates and help boost confidence when walking down those crowded hallways. To make the school shopping experience a rockin’ good time, (Mall Name) will host Shop Til You Rock, a music-inspired mall tour that empowers teens to look and feel like rock stars. (Band Name) will perform at (Market/Mall’s) Shop Til You Rock event and will rock the crowd with special live performances. Fans also will get a chance to meet the band in person at the event stage following each show. The live, in-mall music performances will be complemented with cool activity stations designed exclusively for teens, including:

• Center Stage – Center stage features an event emcee/DJ, freeze modeling and nonstop fun, including games,

trivia and a prize wheel. • Gaming Station – Teens can experience and play one of today’s hottest games, “Just Dance 2.” This fun and

interactive station includes discount offers, fan challenges and prizes. • “DIY” Station – Kids can get creative and customize apparel and hats with a variety of cool airbrush designs.

• Band Meet & Greets – Fans get up close and personal with featured bands and have an opportunity to

purchase their music and promotional merchandise.

• PEPSI ® Refresh Lounge – Teens trade in PEPSI® bottle caps to receive a PEPSI® branded drawstring bag. Plus, they’ll have a chance to vote for their favorite PEPSI REFRESH PROJECT® and make a difference.

Shop Til You Rock also rewards shoppers with a $20 mall gift card, while supplies last, when they spend $150 or more during the event. Teens also can enter for a chance to win valuable shopping sprees and a gaming system. Visit www.ShopTilYouRock.com for a complete list of event dates, bands, play-lists and download the exclusive Shop Til You Rock iPhone app. Shop Til You Rock Tour Stop Details: (for markets with multiple stops)

• Date, Mall name, Time, Location, Band • Date, Mall name, Time, Location, Band • Date, Mall name, Time, Location, Band

-more-

Mall Name Shop Til You Rock/Page 2

Steve Kemble, America’s Sassiest Lifestyle Guru and General Growth Properties (GGP) Trends Expert, offers Rockin’ Back-to-School Tips and Suggestions: These back-to-school fall trends offer common ground for parents and students and are sure to win over everyone’s tastes. Embrace Team Spirit Whether it is their dream college or their family’s alma mater, university inspired clothing is taking over casual wear. From hoodies to zip-ups, tees to sweatpants, the competition is fierce. Just don’t be caught wearing your best friends rival! Groovy Inspirations Put away your miniskirts and make room for maxis. Not only are maxi dresses a new favorite, but maxi skirts are making a splash onto the fashion scene. With plenty of colors, patterns and styles to choose from, there is a maxi designed for everyone. Play with Patterns Picking stylish patterns can be tricky, but these frocks are sure to stand out from the rest! Floral rompers, polka dot dresses and bold graphics are huge this season. Even celebrities, such as Lauren Conrad, the Kardashian sisters and Nicole Richie have been spotted wearing these favored fall looks. Win over your peers with some classroom savvy by also decking out notebooks and planners in these fun and colorful patterns. Sport Eco-friendly Materials Eco-friendly picks are in. Have you joined the green movement yet? Why not shop for clothing that offers sustainable or recyclable fabrics, including organic cotton and bamboo. They are produced without pesticides and contain breathable fibers that are softer on your children’s skin leaving them feeling comfortable all day. Jump into Jeggings What started off as a slow trend recently has boomed into a fashion favorite across all ages. “Jeggings” come in an array of fun washes, mimicking a great new pair of jeans. The fabric is thicker making them more durable and the extra stretch make jeggings a playtime favorite. Plan a shopping date with friends and their kids for a fun play date everyone will enjoy. Rock out in 80s Garb The rock style trend sweeping across the teen scene has made its appearance on children’s clothing. Don’t worry, kids clothes aren’t transforming skulls and crossbones from punk to adorable, they are incorporating bright colors and 80s-inspired stripes for boys and polka dots for girls. Mix and match outfits for an adorably chic style. Give Students the Mall When you give a mall gift card, you give students the option to decide what they really want the most. Whether it’s a great new outfit or the latest gadget, students will love the ease and independence of selecting their back-to-school purchases. About Mall Name(s) (Mall Name) is owned and managed by General Growth Properties, one of the nation’s largest shopping center owners. GGP has ownership and management interest in 169 regional and super regional shopping malls in 43 states. The company portfolio totals 172 million square feet of space. A publicly-traded real estate investment trust (REIT), GGP is listed on the New York Stock Exchange under the symbol GGP.

# # #