Local seo meetup presentation
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Transcript of Local seo meetup presentation
Local SEO & Google Places
Your Name @YourTwitterIDhttp://yourwebsite.com
Organic SEO Basics
•Finding the right keywords (Traffic, Relevance, Competition)
•Tools to finding keywords
•75% of SEO is Off Page Optimization (25% on page)
•Building Links is everything
What is Local SEO?Organic SEO vs Local SEO
DEMO
Organic = LinksLocal = Citations
(local links)
Local Listing Set Up
1. Click on Add Business
2. Enter your business & fill out
everything
Choose relevant Categories (one’s you want to rank
for)
Add Photos, Videos, & Coupon
(fill out completely)
Verify Business So important to do this
Can verify via Phone or Postcard (Phone is instant)
Optimize Your Local Listing = On
Page
5 Things to Optimize Your Website for Local
• Physical Address on EVERY page (in footer)
• Local phone # of your listing on every page
• Include your target keywords & location when you see fit. (about page, blog posts, etc)
• Somewhere have all the cities in the vicinity of your listing on about or contact page
• Localize your contentModify old content so it caters to location you want to target
Optimize Your Local Listing = Off
Page•Location, Location, Location
(center of the city)
•Citations are the backlinks of local. The more the merrier
•Reviews - More = Better. Best if it comes from a localized review site
Search Engines need to get
information from trusted sources
Here are places to get Free Local Listings
• http://local.yahoo.com
• http://ssl.bing.com/listings/BusinessSearch.aspx
• Localeze.com
• Superpages.com
• Yellowpages.com
• biz.yelp.com
• infousa.com
• http://citysearch.com
• http://insiderpages.com
• http://merchantcircle.com
Things to remember
Citations!! The more you have the
more you will DOMINATE
Make sure you target the right
categories
Get customer reviews
(do it right)
Make sure you have FULL address
Address at the center of the city
Keyword Domain Name
What has a Negative impact on Local Listings?
Negative Ranking Factors
•Multiple local business listings (duplicates)
•Use of a PO Box
•Use of 800 #
Yelp.com
Foursquare.com/businesses
Action Steps
•Set up & Claim Local listing
•Get Citations = Local Business Directories
•Ask for Reviews (on Google & Yelp) - Make sure they’re honest reviews
Q & A