Local SEO infographic
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Transcript of Local SEO infographic
Bell/Virgin’s towers are
localized to Edmonton,
even though this search
was performed from
Calgary.
The most “local” option was #6!
IP-BASED LOCATION
“USE PRECISE LOCATION”
This option is in the footer
of any Google results
page. Whether it works
depends on device settings.
IP LOCATION PRECISE LOCATION
You can tell when “use precise location” is turned on because you’ll see proximity indicators in the local pack results.
Requires manual user action, so don’t expect that the searcher being
nearby will rank you number one.
Brand
Keywords
The second result is
nearer, but the other Apple
is (obviously) a bigger
brand, so it trumps.
“New York pizza” describes a style of pizza. It’s an implied brand, so it ranks higher than pizza
places in New York.
Reviews A less dominant ranking factor, but… Better reviews doesn’t always ensure a higher rank. More reviews (indicating higher reliability and more popularity) doesn’t always improve rankings either.
What can you do as a local business?
• Create high-quality content
• Verify with Google Search Console
• Blog and engage regularly
• Complete your Google+ profile and use it
• Link to your G+ Page and profile from your website and vice-versa
• Ensure your website is mobile friendly
• Be socially active
• Use local keywords in titles, headings, and page URLs
• Ensure your business name, address, and phone number (NAP) match exactly everywhere on the web
• Claim your G+ My Business listing
• Encourage local buyers to review your company on Yelp, Google, Yellow Pages, and elsewhere
• Update your schema (advanced)
STANDARD PRACTICE LOCAL-SPECIFIC
Get the local SEO checklist:http://kyak.mobi/1B4CGjk
(Check the box to be alerted to updates.)
SCHEMA.ORGLOCALBUSINESS
ADVANCEDThere are specific
categories for different
kinds of businesses
(restaurants, pharmacies,
etc.).
LocalSearchLocal
SearchLocal
Search
What is Google Local?
“San Francisco” actually nearbyLOCALIZED LOCAL
Know the difference between localized search, and local search.Google knows your IP
address, so they can
guess what city you live in.
It’s not always precise,
though.
“LOCAL PACK” OR “LOCAL STACK”
http://localu.org/blog/name-local-carousel-replacement/
We’re going to call it the
“local pack”, but we like
“fanny pack”, too.
When does it appear?
It’s entirely up to Google
dui lawyer
dui attorney
pest removal
mold removal
real estate
realtor
computers
laptops
dui lawyer
dui attorney near Calgary
pest removal
mold removal near Calgary
real estate
realtor near Calgary
computers
laptops near Calgary
This works with other localizing terms, like “in Calgary” or simply “Calgary”, but not local terms like “near me”.
Ranking factors?Proximity
Brand
Keywords
Reviews
Reviewer reputation
Review quantity
Google+ Business Page
+ usualGooglerankingfactors
There are dozens of other
factors, but we believe
that these are weighted
more heavily.
Proximity
Often allows for longer distances
(assuming car andmore time)
Stands to reason that it will prioritize
shorter distancesfor walking.