Local SEO & Google Places Twitter: MakePageOne 512-761-7525.
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Transcript of Local SEO & Google Places Twitter: MakePageOne 512-761-7525.
![Page 1: Local SEO & Google Places Twitter: MakePageOne 512-761-7525.](https://reader033.fdocuments.net/reader033/viewer/2022051314/5513c2ab55034674748b4610/html5/thumbnails/1.jpg)
Local SEO & Google Places
Twitter: MakePageOnehttp://AustinSEOAcademy.com
512-761-7525
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Why Are You Here?
You Want More Business… Right?
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When you think Web Marketing You have to think in the same
way as you do ANY other marketing!
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So… Your Site Needs To SELL You
& Your Stuff.
Does your website SELL?Or is it more of a digital company
brochure?
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This is why SEO and Marketing go hand in
hand…
BECAUSE…
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In order for your site to sell anything, it has to get found first!
So here’s some Stupid Simple Stuff To help you do that.
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Some Quick Organic SEO
Basics•Finding the right keywords (Traffic,
Relevance, Competition)
•75% of SEO is Off Page Optimization (25% on page)
•Building Links is everything
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Example of ONPAGE Optimization
Title Tag, Meta Keywords & Meta Description
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Microsoft says 53% of Mobile Searches
on Bing have a Local Intent
Here’s What Off Page Optimization is for:
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SEO isn’t going away, it’s just
changing and we have to adapt
If They Aren’t Finding You,
Who Do They Find?
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Organic = LinksLocal = Citations
(local links)
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Local Listing Set Up
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1. Click on Add Business
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2. Enter your business & fill out
everything
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Choose relevant Categories (one’s you want to rank
for)
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Add Photos, Videos, & Coupon
(fill out completely)
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Verify Business So important to do this
Can verify via Phone or Postcard (Phone is instant)
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Optimize Your Local Listing = On
Page
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Search Engines need to get
information from trusted sources
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Here are places to get Free Local
Listings• http://local.yahoo.com
• http://ssl.bing.com/listings/BusinessSearch.aspx
• Localeze.com
• Superpages.com
• Yellowpages.com
• biz.yelp.com
• infousa.com
http://citysearch.com
http://insiderpages.co
m
http://merchantcircle.
com
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Things to remember
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Citations!! The more you have the
more you will DOMINATE
Eg. www.Georgetownfire-patio.com
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The ONLY thing done was LOCAL Listings
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Make sure you target the right
categories
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Get customer reviews
(do it right)
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Make sure you have FULL address
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Address at the center of the city
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What has a Negative impact on Local Listings?
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Negative Ranking Factors
•Multiple local business listings (duplicates)
•Use of a PO Box
•Use of 800 #
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Yelp.com
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Action Steps
•Set up & Claim Local listing (Google Places)
•Submit to “local” business directories (citations)
•Ask for Reviews (on Google & Yelp) - Make sure they’re honest reviews
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Q & A
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The Ranking Triad
The core of Google’s algorithm is made up of three primary variables . They are:
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1. Content(keywords, domain name, tags, etc.)
SEO Basic Principles – simply understanding key factors and then doing them well.
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2. Links (inbound, outbound, authority,
etc.)
Linking Strategies - I'll show you how to do it properly.
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3. Activity (traffic, RSS subscriptions, comments, updates,
etc.)
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The Root Of All SEO…
?
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KEYWORDSKEYWORDS
KEYWORDS
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The KEY to getting the right kind of traffic is finding
the RIGHT keywords
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Pick Your Keywords
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Targeted Keywords(specific)
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Focus
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Advantage
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Tools
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Google Search Bar
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Check for Competition
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This seems like a whole lot of trouble to go through for
rankings.
Is it worth it?
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Natural is better than PPC
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Even way down the page
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Assignment
•Check out what people are looking for in your niche•Check out the competition for those keywords•Go to AustinSEOAcademy.com to learn some more before the next Meetup
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Special Offer
•Google Places Setup & Optimization
•Local Business Directory Mass Submission _______ $750
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Special Offer (option 2)
•Google Places Setup & Optimization
•Local Business Directory Mass Submission
•Organic SEO Pro Package _______ $1500