Get found on GoogleIntroduction to Local SEO

Agenda

Introductions Local SEO Defined 5 Step Local SEO Process Ranking Factors

IntroductionsWho we are, and what we’re hoping to achieve today

Anthony Congdon

rethinkmarketing.com.au

Todays notes are at bit.ly/LocalSEO101

What is “Local” SEO(and no it doesn’t stand for Scamming Evil Opportunists)

Regular SERP(Search Engine Results Page)

Paid Ads

Organic Results

Local SEO

Local SERPPaid Ads

This broad definition doesn’t restrict Local SEO to Google + Bing or to only maps-style queries.

Local SEO Defined

The practice of improving the quantity and quality of traffic from search queries with a geographic intent.

The Local SEO Process4 Steps to Claiming your (local) place online

1. Claim your Business Listing

google.com/business

2. Complete your Business Listing

Logos Photos Descriptions Categories Opening Hours

3. Standardize Your NAP

Name Address Phone Number

Google yourself and claim / correct every listing you can find

Try our free self assessment tool here

3. Spot the 5 Differences

Jones, Citizen & Smith Accounting33 Bloggs Rd Bunbury WA 6230

Jones Citizen and Smith Accountants33 Bloggs Road South Bunbury WA 6230

3. Things you’ll need

2-3 Business listing titles Submission email address Business contact email address Business phone number Busienss Address Social media links 2-3 unique business descriptions (Typically 200 words max) Square logo image (300px is best viewed on most websites) 5 business related images Business ABN

3. Australian Directories

www.yellowpages.com.au truelocal.com.au yelp.com.au hotfrog.com.au startlocal.com.au womo.com.au aussieweb.com.au dlook.com.au localstore.com.au localbusinessguide.com.au yalwa.com.au

localbd.com.au superpages.com.au businesslistings.net.au comeonaussie.com local.com.au yellowbook.com.au raveaboutit.com.au shopseek.com.au companylist.com.au mysouthwest.com.au

4. EARN Citations (Links)

With great content that people just want to share!

Complete your social profiles (with NAP) Link your social profiles

5. EARN Reviews

Ask your clients to give a review of your product or service on the directories to boost your profile, referral traffic and backlink value!

Google Review YELP Zomato Facebook Trip Advisor

Ranking Factors

SEOThat is Seen by Every One

Now you too can be…