Local Search: The New Ways Customers Find Your Business
Transcript of Local Search: The New Ways Customers Find Your Business
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Local Search: The New Ways Customers Find Your Business
#mantatrends
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@ivylmb@Manta
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For technical questions, email [email protected]
How It Works
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Manta Director of Customer Acquisition
Meet Ben Burns
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Recent changes in Google’s algorithm Why you should target local markets Tips for small businesses
Business listings Mobile-friendly website Lower-investment, high-return content
Overview
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Google 3-pack Mobile-friendly Removal of right
rail ads Same for
desktop results
Local Search Updates
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Building organic search traffic takes time, but it offers high return on investment
Organic Search ROI
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Build backlinks and citations Consistency is key Don’t forget hours of
operation
Business Listings
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Use responsive templates Avoid Flash Allow space between buttons
and links
Mobile Friendly Websites
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About page Helpful FAQ &
service pages Video
High-return Content
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Click on “Attachments” to get more information about our upcoming and on-demand webinars!
Ask a Question
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Manta believes in empowering small businesses to achieve success. We’re inspired by your determination and energy. And we understand that every company is unique.
We strive to provide the marketing tools and educational resources you need to stand out, connect with your customers and your peers, and grow your business.
Send us a note and let us know what you’d like to learn from upcoming webinars like this one—[email protected]