Local Reviews: We Reap What We Sow
-
Upload
mnsearch-the-minnesota-search-engine-marketing-association -
Category
Education
-
view
1.121 -
download
0
description
Transcript of Local Reviews: We Reap What We Sow
We Reap What We Sow Local Reviews
Fun Facts Fox
Agenda
Why Reviews Are Important
How To Efficiently Funnel Reviews
Where To Direct Your Customers
How To Effectively Manage Reviews
Review & Reputation Statistics
72% of consumers trust online reviews as
much as personal recommendations
52% of consumers are more likely to use a
local business if they have positive reviews
Just 28% of consumers cite location and/or
price as the main decision making factor
…But Getting Reviews Is Difficult!
5
Won’t Happen Overnight
We Reap What We
Sow
‘Bake It’ Into Marketing
Strategy
If product/service is
great, customers will
feel compelled to talk
about it
…But Getting Reviews Is Difficult!
Speak To The
Interaction
Was the business
helpful?
Did they provide
beneficial answers?
Did they set
appropriate
expectations?
Total of 72 reviews for ‘Los Angeles DUI
Attorney’
Efficiently Funnel Reviews
Be aware of review guidelines for each directory
Use for evil and violate
review guidelines
DO DO NOT
Remediate ‘Poor’
feedback as soon as
possible Build a diverse
portfolio of reviews
on separate
platforms
Ignore ‘Poor’
feedback
Direct all users to
leave reviews on
one single local
listing
Efficiently Funnel Reviews (cont.)
Create a ‘Feedback
Page’ on the website
Add a contact form to the
page
Ensure the form has a
field that measures
experience
Excellent
Poor
Efficiently Funnel Reviews (cont.)
If Excellent Was Chosen:
Re-direct the user to a page that provides visibility
to your local listings
Efficiently Funnel Reviews (cont.)
If Poor Was Chosen:
Re-direct the user to a “Thank You” page
Contact the client directly to remediate the
situation
Allows business to handle negative reviews ‘in-
house’
Where should my customers leave reviews?
Varies Between Each Industry
Important To Be On:
Google+ Local
Yelp
Industry-Specific review sites
Utilize GetListed.org's ‘Best US Citation
Sources' tool
Category
City
How Do I Manage Poor Online Reviews?
Poor Reviews ≠ End of the World
1. Address Complaint with the Customer Privately
Heated Emotions
Try reaching out via telephone, email, or social
media
2. Respond Publicly
Shows potential clients that we listen
Feel Free To Connect
Google+
@m_j_gregory
www.localseoupdate.c
om
Q&A