Yumi Wilson  Trainer and evangelist, Corporate Communications  LinkedIn

Leveraging LinkedIn

Connect the world’s professionals to make them more productive

and successful

Our mission

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313M members worldwide

>2 new members

per second

84M monthly

unique visitors

Source: Mindset Divide Research, TNS, September 2012.

Personal Networks Professional Networks

Career info

Updates on brands

Industry trends

Info on friends

Info on personal interests

Entertainment updates

1

2

3

“Spend Time” “Invest Time”

Top 3 content types expected on each network

Professional mindset is ideal for brand education and content

For our members

The professional profile of record

Connect all of the world's professionals

Identity Networks Knowledge The definitive professional

publishing platform

 The definitive professional publishing platform Knowledge

Groups SlideShare Influencers Pulse

Content on LinkedIn

7X Members are 7x

more engaged with content v. jobs

JOB

S

CO

NTE

NT

Slideshare: Tell visual stories in stream

Tip: Slideshare has major SEO ranking impact

Join groups and become a top contributor

Increase profile views by engaging via Groups

Pulse

Influencers

Raise brand awareness through engagement

Post status updates

Publish insights

Broadcast via Company Page

Post personal status updates

Share Visual Stories

What’s Trending: Share Company News

Company Page & Followers  Professionals who have opted-in to a relationship with your company

§  Build a direct communications channel to those most interested in your business

§  Recruit more through paid, owned and earned channels

§  Ensure follower quality through advanced targeting

§  Invest only when a member takes action

§  Engage them via: -  Free Company Updates -  Sponsored Updates -  API experiences and more

What makes good content?

98% higher comment

rate when including an image

75% higher share rate

when links to YouTube videos play directly in LI

feed

2× engagement when

including a link

The updates that get the most action

Fun facts and quotes

Employment branding and career opportunities

Tips and best practices

Company branding: inside looks and interviews

Encourage your biggest fans to optimize

70% More likely to engage

with your posts

Member Publishing Platform

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