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Transcript of Local Government Social Media
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Steven Clift
stevenclift.com
e-democracy.org@democracy
Slides available now:
http://slideshare.net/netclift
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15+ years of experience interacting
online within and around government
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Hosts 30+ Local Issues Forums
Mix of technology e-mail, web,web feeds, Facebook, Twitter
Ford Foundation-funded InclusiveSocial Media effort in low income,
high immigrant communities(including Somali community in Minneapolis)
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1. What the government lawyers dontscare you (officials) from using.
2. What the open government
advocates and social media mavenswant.
3. What the public expects and to which
they actually respond. Discussion on CityCamp Exchange:
http://e-democracy.org/citycamp
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Reaching people where they are via third partysocial media tools versus websites you own
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Source: Jeffery Levy, EPA
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April 2010 report brings fresh data:
82% of internet users (representing 61%of allAmerican adults) looked forinformation or completed a transactionon a government website in the 12months preceding this survey:
48% of internet users have looked forinformation about a public policy orissue online with their local, state orfederal government
46% have looked up what services agovernment agency provides
31% use online platforms such as
blogs, social networking sites,email, online video or textmessaging to get governmentinformation
23% participate in the online debatearound government policies or issues
Agree or disagree onimpact of social mediain government
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April 2010 reportfurther reports: 21% who feel
government posting on
Facebook, Twitter veryimportant:
17% Whites
31%African-American
33%Hispanic
18% College Educated
30% W/OHigh School
Degree
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Use ofTwitterduring
SanBruno
gas fire in California #sanbrunofire Tweeting assisted by nearby San
Carlos gov that used Twitter actively
More: http://www.socialtimes.com/2010/09/san-bruno-fire/
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Collecting links:
http://pages.e-democracy.org/Minnesota_government_Facebook_Pages
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5857 Mpls, 6700 St. Paul What is a Liker worth?
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Uses mix of social tools. Official blog. Why must official sites be boring?
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Very active onTwitter andFacebook
Appear to bepersonal use.
Not officially
linked.
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City ofMinneapolis
provides toolkit:Home page CMS
Map, Picture,
Pages with Links
E-Newsletter
Date Book
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Camrepresents
across Net: Blog
Facebook
Profile
Neighbor Issues
Forums
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UK Lessons AskBristol.org
Redbridge.gov.uk Budget balancer
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Santa Cruz UserVoice Kings County, WA Manor Labs Texas
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Ongoing v. time-limited Recruit, recruit, recruit
Expectations - Describe spaceaccurately who is LISTENING
Facilitate First person is best Seed and Weed Actively share
information and address problems indialogue.
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Santa Cruz UserVoice wastime-limitedexample now
generates error,gather lessonswhen you can
ParticipateDB.org Excellentlisting of projectsand tools
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Stillwater,MN page has
10,000 friends
(over 50% oflocal
residents)
Citizen-run,what about
government?
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Be the government that connectswith people.
Help your government get it.
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Conclusion It is time for both
government and
elected officials toconnect with their
citizens where theyare online and notwait for them to
come to you.
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http://e-democracy.org/sunshine 20+Government 2.0 Reports Linked
Earn Five Suns, 25 Draft Indicators
Drafting guide for national League of WomenVoters
Representation Decision-Making Information Engagement
Online Features
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Using Technology to Build Community
In-Depth Webinar, Podcast:
http://e-democracy.org/webinars
CityCamp Local Gov 2.0 meet Citizens
2.0
http://citycamp.com
http://e-democracy.org/citycamp - Forum
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#edem General e-democracy #opengov Open Government #gov20 Government 2.0 #opendata Open Data
#hyperlocal Local News #citycamp Local mix of everything
above
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Steven Clift [email protected] @democracy on Twitter +1-612-234-7072
netclift on Skype
Links http://blog.e-democracy.org http://e-democracy.org/p3 http://stevenclift.com
Slides also available from: http://www.slideshare.net/netclift