Local Government Has a Brand Problem: Presentation to the America Association of Advertising...
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Transcript of Local Government Has a Brand Problem: Presentation to the America Association of Advertising...
government is what we do
together
Questions
• How do we get citizens to value the work that local government does, while still holding them accountable to do better?
• How do we get citizens to understand their own critical role local government, and see themselves as hands, as well as the voices?
• How do we get citizens to value doing things like streetlights and road maintenance together?
• What would society look like if we felt about government the way we feel about our iPhones?