Local government 2.0 Current practice and development opportunities

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Local government 2.0 Current practice and development opportunities Slide 2 Councils and councillors using social media now http://tinyurl.com/nj67j8 - last update 1 March 2009 This map created by Liz Azyan represents councils using social media. Some may be single instances of a twitter feed by a councillor. Others are more well developed. Slide 3 Existing practice Things that councils, public sector agencies and local VSO are doing now in the UK Slide 4 Democratic engagement In the face of low voter turnout, Socitm reported that County Councils saw their web traffic double at recent county council elections thanks to their provision of a sophisticated online election results service coupled with use of social media tools like Twitter, Facebook, RSS feeds and email alerts. (12 June 2009) http://elections.derbyshire.gov.uk/ Slide 5 Enhanced communications, greater transparency Northamptonshire County Council CEX used YouTube to brief staff on internal changes, but open to anyone - increasing transparency Slide 6 Virtual worlds for planning Birmingham are building a new library in the city. It is likely that we will build that first in second life (in fact weve just begun to do that highlighting the development area on a 3D visualisation on the Birmingham Island is Second Life) so that citizens and interested groups can help shape the physical building by suggesting changes or better ways to organise resources within it. Birmingham is also building a new park in the city centre and the planners think second life, and in particular the way we have used Google Maps within it, is a useful tool to examine the planning options for the park. So you can put the park in situ long before the first sod of turf is laid. (Dave Harte, Birmingham) Slide 7 Engaging youth Wiltshire County council and sparksite.co.uk with youth activities and user generated content Slide 8 Campaign and event promotion through social networking A number of councils have used Facebook successfully for event promotion. Some councils have Facebook fan pages. Could use targeted, paid for advertising using Facebooks customer insight. Slide 9 Aggregated Web2.0 output Hillingdons Use of Friendfeed means its easy to see Twitter, Flickr (photo), and YouTube video outputs Slide 10 Community conversation Simply opening comments to council news published online is a way of promoting conversation between citizen and government (Lichfield DC, Stratford DC, Kirklees) Slide 11 Community images Stratford-on-Avon District Council has built a web2.0 powered image library of council images and photos taken by local people and visitors http://www.stratford.gov.uk/flickr/ Slide 12 Youth engagement in positive activities Stockport provides automated feeds of places to go and things to do for 13 to 19 year olds which can be received in a number of ways Slide 13 Council service blogs: libraries Manchester libraries blog including a catalogue search function and podcasts http://manchesterlitlist.blogspot.com/ Slide 14 Councillor blogging Mike Freer, Leader of Barnet council uses his blog to communicate with local residents. Content from area meetings is shared so the conversation can continue online Slide 15 Regulatory services Councils in Staffordshire are taking scores on the door online with user feedback, directions and more www.ratemyplace.org.uk Slide 16 Practice possibilities Government examples from elsewhere Emerging practice, VSO, social entrepreneurial activities that could be built on by councils Ideas and possibilities? Slide 17 Social networking for positive employment Social start-up to support graduate new-entrants as they face the toughest labour market in over a decade. Similar model for worklessness/NEETs Slide 18 Mapping Localised mapping of council and community services, crime, etc. Local Authority Mapping Collective is a group of gov.uk practitioners starting to share practice and advice Slide 19 Interactive, crowd sourced gov websites Utahs state government site combines, blogs, Twitter feeds and personalised views for citizens on a wiki based CMS www.utah.gov Slide 20 Encouraging Councillor engagement Tweety Hall - a national index of Tweeting councillors (further development required to help citizens contact councillors not on Twitter) www.tweetyhall.com http://cllrtweeps.com/ is another site which indexes councillor Twitter usage Slide 21 Encouraging Councillor engagement Civic Surf is a blog-coaching programme for councillors - similar coaching and mentoring programmes could be developed or enhanced (for officers, too!) http://civicsurf.org.uk/ Slide 22 Local Listening Post A number of councils have been developing tools which allow them to follow local conversations on social media. This enables them to identify where there are complaints, great ideas, a well-spring of volunteerism or perhaps a major service gap. An open example is: http://www.pageflakes.com/kirkleescounci l/26314887/ Slide 23 Enhanced media and access to archives In January 2008, the Library of Congress began an initiative to publicly share over 3,000 photos in its collection through Flickr in an effort to enrich the collection with public identifications and descriptions. The Library of Congress has also invited other cultural heritage institutions to join in making photo collections more accessible. Nine months after its inception, the initiative's Flickr page has logged over 10 million total views and averages 500,000 views per month. (Source: Flickr) A number of councils are already using Flickr to share local images. www.flickr.com Slide 24 Social marketing via social media Social marketing for behaviour change can benefit from easy to pass on, inexpensive or user produced viral campaign content. NHS Leicester City and teen pregnancy partnership produced a video with over 500k YouTube views Slide 25 Social media and CRM interoperability CRM and IT Managers complain bitterly about the cost of pulling in information from third party social media complaints sites like FixMyStreet.com. We need focused technical research on how to overcome this problem and to raise awareness among IT and CRM managers to ensure that third-party CRM providers are delivering solutions which can handle input from third party sites. Slide 26 Geo-spatial customer insight Andrew Hudson-Smith of UCL has developed a number of geo-spatial tools, including a mood mapper which involves a mash-up of online maps and user feedback. This has been used by the BBC on to map how people are affected by the credit crunch and could easily be developed for local authorities to use supported by social media and traditional communications approaches. Slide 27 Secure cross-agency information sharing and relationship building Exchange of data, tacit knowledge and qualitative feedback at all levels of partnership is needed for success in delivering outcomes. Too often, there are significant barriers to data information and exchange. Intra-organisational and cross-organisational use of social networks for knowledge sharing and relationship building could help bridge the gap. This could be developed as an action learning set through a number of pilot partnerships. Costs will be from training, support and evaluation as tools will be free. Timescales may lengthy to allow practice to embed, but develops a social aspect to total place. Some practitioners are already working in this area (Tim Davies is working with Childrens Safeguarding Board in Brent to share best practice on digital safeguarding. LGIU and Dominic Campbell of FutureGov are looking at social media for better information sharing practices in traditional childrens safeguarding roles.) Slide 28 Community interactive maps Interactive map with transport and community information based partly on user generated information (this is an independent project) Slide 29 SMS community conversation " to strengthen local democracy by building an effective, inclusive tool kit for proactive engagement between councillors and citizens on a street by street level, creating an intuitively navigable portrait of every street in a ward from a combination of: citizens' accounts (recorded using everyday mobile technology (SMS) to counter digital exclusion, both economic and cultural); filtered local and national government data feeds; commentary from officers and partner agencies (for example the police) that have a "duty to co-operate" in Local Strategic Partnerships ; and making these portraits available in support of councillors as neighbourhood champions, and, when necessary, as evidence to support councillor call for action (CCfA) in collaboration with citizens to address local issues and improve services. " (Idea developed in conversation between and Ingrid Koehler, IDeA and Andrew Wilson of www.blinkmedia.org which has developed www.thumbprintcity.com which is ready to take street level SMS feedback in Manchester and London and used it to develop art and community engagement projects) Photo credit Ken Banks, kiwanja.net Slide 30 They work for you (for local government) They Work For You is a MySociety project which allows citizens to find, monitor and message their MP LGA, IDeA and Leadership Centre sponsored the development of Tweety Hall, but this service could be developed further to identify the social media activity of councillors and provide a contact point for serving councillors. It could provide an aggregator of councillor blogs, rolling Tweet stream and more. Slide 31 Economic development campaigns Minneapolis Saint Paul (a US equivalent to a city- region) economic development campaign supported by local businesses and the areas city councils. Incorporates local voices through aggregators http://www.mspmoretolife.com/ Slide 32 Social media offline: video Rotherhams Home Truths and Barnets work with ThinkPublic used Social media approaches to gain valuable customer insight through the use of video and diari