Local food altered_pdf
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CO2
CH4
N2O
HFCS
PFCS
REDUCING THE CARBON EMISSION OF CONSUMER GOODS
Tahiya. Mueen.
This equates to 9 tons of CO2 per Camden
Resident Or 1.2 million
flights to New York
Tahiya. Mueen.
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Food Cycle
Where can we make a difference?
Tahiya. Mueen.
LOCALLY PRODUCED
FOOD
Tahiya. Mueen.
TARGET: Camden
Residents aged 20- 29
42% of Camden residents are aged
between 20-29
Tahiya. Mueen.
THE CONVENIENT CHOICE Promotions
COMMON BEHAIVIOURS: Regular consumption of
Fast Food & Ready Meals
quick
convenientto locate
incentives
frequentspecialoffers
promotionalcoupons
loyaltycards
aroundmajor Tube
stations
alreadyprepared
ready to eat
almostpreparedno confusion
and forgotteningredients
identifiablebranding
andadvertising
cheap
WHY is fast foodand readymeals so
successful?
Tahiya. Mueen.
CONVINIENCE INCENTIVE
SOLUTION: Implementing the same concept of convenience and
incentives to promote local food which make fast food so
successful
Tahiya. Mueen.
CONCEPT A web initiative aimed to make
home cooking as simple as possible & rival fast food with a money incentive for fruit & veg growers
Tahiya. Mueen.
DIY MEAL FRESH FOOD
BOX
Tahiya. Mueen.
JOURNEY MAP
Tahiya. Mueen.
Tahiya. Mueen.