Local Content Toolkit - Part I - Why Local Content Matters

Copyright Boomylabs 2011-2013

Why local matters GETTING SERIOUS with CONTENT

PART I - LOCAL TOOLKIT

part I of a 3 part guide to creating awesome locally crowdsourced content


2014Why LOCAL MATTERs

YEAR OF LOCAL

1. Locals + Tourists

2. Lookers + Lurkers

3. Mobility + Mobile


Who Does Local Serve?

Today’s Locals

Today’s Tourists

Tomorrow’s Locals

Tomorrow’s


Local Has Dimensions

Local is Ever Changing

Local is all about Time - Today & What Now

Local is not about automation & replication

Local is about People & Places

Domain Location Matters


Why Local AND Evergreen?

No list is ever complete

Local is alive and evolving

Local changes daily, weekly, monthly, slowly

Local demands fresh content


Why Local Mobile?20% OF SEARCHES HAVE LOCAL INTENT

1.4 Billion Smartphones Globally

Smart Phones used Locally for Local Search

Mobile set to grow 66% annually got next five years

94% of smartphone users have looked for local info and 84% have taken action as a result

57% of smartphone users look for local info at least once a week

25% of smartphone users look for local info daily

Of smartphone users who searched for local info:

65% visited the business they looked up

47% looked it up on a map and/or got directions

24% told others about it

29% made a purchase in-store

https://www.distilled.net/blog/mobile/optimizing-your-local-presence-for-mobile-search-and-vice-versa/https://sites.google.com/a/pressatgoogle.com/googleplaces/metrics


Why Local Embeddable?

Placing content in content is valuable

Great context exists that can be reused and made local

Embedding is on the rise

Embedding works for video, audio, slides, images, lists, docs and social


Why Responsive?Experience Matter

Mobile, Tablets & Desktop

Space matters

Space is like Brevity & Simplicity. Guard it Well

We don’t like to scroll in 2 dimensions

Most embeddable content is not smartly responsive


When Local Fails?

Local Fails when you think sprint not marathon

Local demands teamwork

Local demand a long term mindset

Too much automation

Too much duplication

Too much junk (not enough tidying)


Image Credits:Skies http://www.flickr.com/photos/helter-skelter/8521998859/sizes/o/

Blue Pattern http://www.flickr.com/photos/webtreatsetc/6523464387/sizes/o/ !

Stairs http://www.flickr.com/photos/hansbrinker/2115784013/ !

Content by

Created via

http://www.flickr.com/photos/helter-skelter/8521998859/sizes/o/

http://www.flickr.com/photos/webtreatsetc/6523464387/sizes/o/

http://www.flickr.com/photos/hansbrinker/2115784013/


Why local matters GETTING SERIOUS with CONTENT

PART I - LOCAL TOOLKIT

Coming Soon: Part II & PART III Going beyond WHY with the how & whatA local content creation TOOLKIT


istly

Solo or Collaborative

Bookmarking

ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG

embeddable findable Shareable content

Social ranking & prioritization

Simpler Social List Creation

Social curation

moderated crowd extended

lists

EXTEND lifeTime value of content

(evolving seo)

LISTLY

1 2

34

56

7

8

9

Contest platform

Twitter Lists


L i s t l y i s S l i d e s h a r e f o r L i s t s

http://list.ly/

http://www.slideshare.net/nickkellet/embeddable-media-categories-shareable-content-v3



































































































































h A V E Y O U T R I E D @ L i s t l y

98.6% OF BLOGGERS USE LISTS !

LISTLY MAKES LISTS SIMPLER TO CREATE,

SHARE & EMBED

http://list.ly/


was this guide (part I) valuable ? L 2

LIKE SHARE EMBED

Part II

We’d appreciate you liking, sharing &

embedding this deck (or list)

Don’t miss Part II The How of Local

3

Part III

Don’t miss Part III The How of Local

http://list.ly/list/DVD-local-content-toolkit-a-three-part-series?feature=search

http://www.slideshare.net/nickkellet/how-to-guide-for-local-content-creation-and-local-organic-search-domination





http://www.slideshare.net/nickkellet/a-locals-guide-what-content-to-create-mad-libs-style



Local Content Toolkit - Part I - Why Local Content Matters

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Transcript of Local Content Toolkit - Part I - Why Local Content Matters