1. 1. Identifying & evaluating opportunities Internet Lodgement Xicanel in Sucre- Bolivia. Tourism On line classes for primary school Education Customer Perspective The tourist leave Sucre without enjoy of visit the best places. A good quality hostel cost around 25$/night. Market Sucre-Bolivia Bolivia is known as a touristic country. There are different cultures and nature places that have been recognized by UNESCO as human patrimony. There area lot of cheap hostels, hotels; but they dont offer a good service, comfort or safety. Economic perspective Most of cities are investing to increase the tourism in the regions. In Sucre the food is not so expensive as in other countries. Most of the colonial buildings of the city are around the main square. Exploitation perspective There are a lot of competition, many hostels of bad quality. There is a terrain in Sucre in front of the biggest mall in the city where could be built a residence for tourist. There are many services around: VISTA gym; SAS supermarket, the 3D cinema, BNB bank, pharmacy, ATM) and there are some recommended cafes next to this terrain: AbisPatio and Karinel. Spanish Schools, best restaurants are 2 blocks of this strategic place. There are some Spanish Academies that offer classes with good results. People use to be kind, sharing with family is common in Sucre. Venture Development perspective Tourist have easy access to Bolivia, Visa is not required. The residences could be offered to Bolivian/ foreigner students, single persons or couples.
2. 2. Even when Sucre is the main capital of Bolivia, it was in the fifth place as tourists destiny in 2012 Santa Cruz 578.618 La Paz 523.783 Cochabamba 257.284 Oruro 141.761 Sucre 98.962 Potos 77.083 Trinidad 36.989 Tarija 73.674 Cobija 35.212 This project tries to offer security, comfort, and wellness to all the visitors of Sucre, in order to get better the tourism in the city The terrain for this lodgment is property of Rossells family, who will built some departments and guest areas in the garden.
3. 3. Customers Bolivian and foreigner people who are looking to learn about Bolivian culture and make good friends by receiving a personalized service from locals, have a preferential place in Xicanel. All those who wants to be considered a member of a family can contact Xicanel to: xicanel@gmail.com, and soon visit the webpage. Rossells family will receive the guest as soon as they arrive to the airport/bus station. Clients will enjoy of a kitchen and 3 entertainment rooms and green areas where they will watch movies, dance, read, study, training, for free. For some who come to learn Spanish, share with the population, its a perfect place to stay (Xicanel is a centric place, safe, with many services around) Sucre has many different attractions that all types of visitors will enjoy. Built in a predominantly colonial style the buildings and plazas make Sucre museum city harking back to an old South America. The city boasts a variety of excellent museums and churches, all worth visiting. Sucre is mainly a very calm quiet city, perfect for relaxation and recuperation but it is still a University city with a vibrant youth culture and excellent nightlife. At every corner there is something to excite in the Ciudad Blanca. Xicanel will be a lodgment for people (16years older) who are looking a cosy and safe place to stay while they visit Sucre, Bolivia Philanthropic.- They like helping others, working in for social benefit, sometimes as volunteers. They are friendly and prefer the quiet paces. Students.- They want to learn languages, traditions, history. They can be young, or older. They use to look for a guide to visit new places. Adventurous.- Single travelers, couples or groups. They are young, they desire explore, feel the adrenaline in their veins. They enjoy the physical activity, parties and night life. Segmentation:
4. 4. Value Proposition Xicanel offers a personalized service to their clients while they stay in Sucre Bolivia, they will be part of a family, learn and share their language, their traditions and culture. Xicanel will be a lodgment for bolivian and foreigners. There are two options: apartments and single/double or shared rooms. There will be stablished some alliance with some services of good quality: cafes, gym, spanish academies, childcare center and the cultural center origienes; that will offer special prices to Xicanels users. Young and adult (16 or older) who wants a nice, safe, comfortable place to stay. They may want to learn Spanish in a basic/intermediate/advanced level. Aside of learning the local idiom, clients will be able to learn about Bolivian culture (food, traditions, customs, much more). This program allows the people over 16 to learn Spanish, the Bolivian culture and traditions while they create friendship between other cultures. This is a opportunity to enjoy of exploring Bolivia, and its natural beauty. They are a member of the family once they arrive to the airport/bus station. They will fell at home, Packages include the following: Lodgement There are 3 departments and 10 bedrooms, each one has a private bathroom. Clients will enjoy of a kitchen and 3 entertainment rooms and green areas where they will watch movies, dance, read, study, training, for free. Centric 3 blocks from main square. Very close to different services, independent entrance. Spanish Classes Spanish Academies Sucre Spanish School, Bolivian Spanish School will offer special prices to Xicanels guests. Gym Vista Training Center (special prices) to clients. SAS Supermarket and 3D cinema in front of Xicanel. Make friends Kind people, share with a local family. Bolivian Culture Cooking traditional classes, dancing traditional music, tours offer. Transport from/to the airport included The local family will take you form/ to the airport. Wi-fi included The price 19,90$ will be reduced for clients who decide to stay 2 weeks longer. Traditional dances will be thought by professionals from the cultural center origenes. Cooking classes will be free for the interested people
5. 5. Privacy, affordable accommodation wooden floors and furnishings Each department has its own kitchen, bathroom and living room. The rooms are cosy and share am equiped kitchen. The green areas are perfect to have a relaxed time, studying and reading. Cosy rooms for travelers, hidden away from the rest of the building. Perfect for a peaceful nights sleep. Many services around, with special offers for Xicanels clients:
6. 6. Growthhacking, marketing mix & market entry BoXi App will be developed to guide tourist to Xicanel, and also to offer them an actulizated tourist guide, that will give information of all those places that deserve to be visited but are just known by the locals. The first contact will be able through e- mail: xicanel@gmail.com Future clients will know the family if they want to, and give some recomendations in order to prepare their room/deppartment. The facebook page will show the experiences in order to reach more clients. Also all the institutions that work with Xicanel will offer its services. Bolivias natural beauty will be continiously published on-line. In facebook and in the Xicanels web page.
7. 7. Value capture Also they have near to the lodgment: Supermarket, Pharmacy, Cafs, Shopping, Books shop, 3D Cinema. Cultural Center Origenes -10% Vista Gym -16% Spanish Classes -15% AbraPalabra Childcare center -20% Clients will enjoy all the services around with special offers: Xicanel is located 3 blocks from the main square May25 being part of the colonial resource of the city. Its next to Abis Patio, a recognized place for tourist. The biggest supermarket is in front of these buildings, as well other good services (gym, cinema, pharmacy, ATM, bank,). Its a really good location. Well be always looking for ways to exceed the expectations of our customers. Well look for or develop all kinds of entertainment and activities for guests to make their stay special. Price: 19.90$night/person
8. 8. Managing resources Money needed 140.000Euros Architect: Arturo Rossells Manager: Jovanna Carrasco(Economist) Client Service: Alejandra Rossells (Business Manager) Online Marketing: Antonio Rossells (Business Manager) Spanish Teachers Cleaning Service Tourist guides Xicanels Team Outsourcing Service Alliances Vista Gym Cultural Center Origenes ChildCare Spanish School Bolivian Spanish School Tours Agences Resources: Personals savings, debt
9. 9. Business Concept Proposal Xicanel is a place to stay while people discover all the great places in Sucre, Bolivia. Aside of the lodgment, clients enjoy of being a member of the family. All the service is personalized by the user through internet. Xicanel offer will contact the best services to recommend and even get alliance with some organizations to have discounts in external services. The family will take on charge of the service in look for the best quality. The guest, once he/she gets into Xicanel, will be considered a member of the family; but he/she will have independence too. All the rooms or departments will have an independent entrance. All the investment is around the 140.000 euros that might be got form a crowdfunding campaign in reward of representative discount to the future clients. The value is in how much each guest enjoy the visit, no one can leave before make good friends. This service could be replied in the other cities in Bolivia, each one of them have too much to share with visitors. Once the processes have reach a good quality they could be patented. This will be a place for tourist, people for all around the world who wants a nice place to stay in for a good price. Other segment are Bolivian people who needs a residence, centric and safe. Xicanel will have its own page, will use some technology to show the rooms, meet the future clients on line through Skipe and be in contact through mail. In this way the potential clients will be able to know the family, get more information about the service and give some specifications to personalize their service. Xicanel will be built in the garden of Rossells familys house, it will be designed by the architect: Jorge Rossells, administrated by his wife and published by his daughter. Its a familys project for instance. Some alliance with other institutions are planned, with the objective to offer the best service to the future clients.
10. 10. References Spanish Academies : http://www.bolivianspanishschool.com/ http://sucrespanishschool.com/es/ http://www.megustaspanish.com/index.php Vista Gym https://www.facebook.com/VistaSucre?fref=ts Abis Patio Caf https://www.tripadvisor.com.pe/Restaurant_Review-g295432-d3965991-Reviews- Abis_Patio-Sucre_Chuquisaca_Department.html http://www.bolivia.travel/ http://www.lonelyplanet.com/bolivia/the- southwest/sucre http://wikitravel.org/en/Sucre