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Transcript of LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your...
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How to Help Your Website Stand Out in a Crowded Sea
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Erika RitzerPrincipal,
Greenfield Belser [email protected]
FIRST OFF: Who Are We?
Founder & CEO, ThunderActive
Max Thomas
Shawn MassieDirector of Search,
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What does an ideal bachelor(ette) look like?
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User interface and visual appeal keeps users longer and gets the coveted second click.
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Be wary of too much content… or too little.
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Give substantive information and track who sees it.
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WHEN SEO GOES RIGHT FOR LAW FIRMS
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STRAIGHT FROM GOOGLE
• Today there are more than 200 unique signals in Google’s algorithm
• Signals include things like “terms on website, freshness of content and PageRank”
• In 2013, 665 updates were made to the Google Algorithm
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SO WHAT SHOULD YOU FOCUS ON?
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SO WHAT SHOULD YOU FOCUS ON?
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WHY ARE RELEVANT TERMS IMPORTANT?
The Google homepage doesn’t show results until you type!
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GETTING STARTED
• Find out what your target audience is searching for
• Get a feel for the intent behind popular search queries
• Map out a plan of attack
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BRANDED VS. NON-BRANDED
• Branded searches include your firm’s name, attorney names or variations of either
○ The intent here is to learn more, contact or revisit a familiar brand
• Your firm’s website should rank #1 organically for branded searches
○ Not local directories like Avvo
○ Not LinkedIn
○ Not press releases
○ Not Google+ pages, however this is a great #2 or addition to #1
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BRANDED VS. NON-BRANDED
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BRANDED VS. NON-BRANDED
• Non-branded searches exclude any firm or attorney name keywords
○ Intent is to explore options, learn more information or find something specific
• This is your chance to make a first impression
• These are usually the primary keyword targets firms want to rank for
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BRANDED VS. NON-BRANDED
Understand the intent of the query that you want to rank for and tailor content around that
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BRANDED VS. NON-BRANDED
Understand the intent of the query that you want to rank for and tailor content around that
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GOOGLE WEBMASTER TOOLS1. Look at queries your site currently gets impressions for
a. Sort by impressions to see what easy opportunitiesb. Sort by clicks to see what you can improve upon
2. Look at what pages currently rank for each query3. View what Google sees as the most common keywords associated with
your site
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SEMrush• Evaluate your competitor’s organic keywords
○ Sort by traffic % to see their top keywords• See what keywords you have in common with competitors• Pick out keywords they are paying for
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GOOGLE ANALYTICS
• Not provided will be a large percentage
○ Look at remaining keywords
• View which landing pages have most traffic in search
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GOOGLE KEYWORD PLANNER
• Enter in the non-branded keywords you think your site is most relevant for
○ Disregard popularity at this stage
○ Include long-tail keywords
○ Include variations
• Look for search volume, competitiveness and estimated CPC
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GOOGLE TRENDS
• Put your top 5 keywords in each group into Trends to see which are on the rise
○ Take best ones as primary keyword targets○ Use the rest for secondary pages or content
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ON-SITE KEYWORD OPTIMIZATION
• Goal: Map out which pages will rank for all keyword targets
• Title tags and meta descriptions
• H1s and all headers
• Content on page includes your keywords naturally
• Images are tagged properly
• Internally linking to pages with proper anchor text
• Primary pages are linked from primary navigation with right text
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LOCAL KEYWORDS
• Tie in hyperlocal content to office or contact pages
○ Ex. “downtown san diego criminal defense lawyer”
○ These searches trigger Google My Business pages and firms on desktop
• Google already assumes local intent with all mobile searches
○ Ex. “criminal defense lawyer” shows me San Diego attorneys
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SPEAKING OF BLOG TOPICS...
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LONG-TAIL KEYWORDS
• Long-tail keywords are too long to be commonly searched
○ Don’t waste primary page real estate with these terms
• If it’s something you want to be featured, make it a landing page
• Utilize them for blog content as a post topic
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WHAT PAGES CURRENTLY RANK?
• Use GWT to see which pages currently rank best for keywords
• Do a site: search to see what Google thinks is the most relevant page
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ATTORNEY NAMES
• Directories will compete for name searches○ Have a strong bio page on the website to outrank directories
• Link social profiles to bio page to strengthen them• What if your name IS the firm name?
○ Ex. The Law Offices of David P Strauss○ Leave the home page as the target page for your name
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DIRECTORY LISTINGS
• Branded searches may return Avvo, Martindale and other directories
○ This is fine as long as all listings are current and accurate
○ If they’re not, claim and edit them to have a consistent NAP
• If attorney listings on directories rank for brand name searches then:
○ Remove all mentions of firm
○ Google thinks attorney names might be businesses at same address
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BAD PRESS
• Branded searches may show bad PR related to past cases
• Branded searches may show bad reviews from disgruntled clients
• In any case, you’ll want to:
○ Push down the negative listings to Page 2
○ Create pages on your site that address the issue and rank instead
○ Set up Google Alerts to respond quickly to negative feedback
○ Create profiles on different social networks to outrank negative listings
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GOOGLE+ LOCAL: Private Practice Page
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GOOGLE+ LOCAL: Large Firm Page
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GOOGLE+ LOCAL: Introducing...
Merge Of Google Places & Google+
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GOOGLE+ LOCAL: Why It Matters
Google+ = Local & Mobile
Image source: http://www.seo-alien.com/wp-content/uploads/2012/07/google-local-mobile-ready.jpg
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GOOGLE+ LOCAL: Attracts Prospects
Non-Branded Local Search Results
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GOOGLE+ LOCAL: Attracts Prospects
Reviews & Ratings Drive Leads
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GOOGLE+ LOCAL: Attracts Prospects
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GOOGLE+ LOCAL: Is Branding (Firm)
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GOOGLE+ LOCAL: Is Branding (Private Practice)
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GOOGLE+ LOCAL: How Does It Work?
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GOOGLE: Wants Order
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GOOGLE+ LOCAL: Wants Data Consistency
Make these consistent across all sources
• Name = Attorney / Firm Business Name
• Address = Physical Business Location
• Phone = Local Phone Number
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GOOGLE+ LOCAL: Wants Data Consistency
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GOOGLE+ LOCAL: Shortlist
Local Search – Focus on data & brand consistency
Social Profiles• FourSquare/Swarm• Facebook Location• Yelp• Twitter• Linkedin
Other• Your Website!
Local Data Sources• Google MapMaker• Google+ Bulk Upload• Google+ Local Page Optimization• Bing Bulk Upload• Yahoo• Acxiom• Localeze• InfoGroup• Avvo.com (lawyer)• Martindale.com (lawyer)• Lawyers.com (lawyer)
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SCHEMA MARKUP: What Is It?
1) schema.org is a collaboration by Google, Microsoft and Yahoo! to improve the web by creating a structured markup schema supported by major search engines.
2) On-page markup helps search engines understand the information on webpages and provide richer results.
3) Sends direct signal to Google+ for Knowledge Graph and local search results.
4) Opportunity to maximize website for NAP consistency.
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SCHEMA LOCAL MARKUP: What Is It?1) http://schema.org/Attorney
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SCHEMA MARKUP: What Does It Look Like?
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SCHEMA MARKUP: What Does It Look Like?
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GOOGLE+: Creates G+ Pages Automatically
Top Issues1.Attorney name ranks for firm
name2.Google+ Page shows office
in SF but it’s in PA3.415 phone number is
disconnected
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GOOGLE+: What Might Skadden Arps Do?Discover what’s causing the G+ listing (remember: Google is a data aggregator)
#1 Search for Google+ Page name in quotes
Discovery:
• Only 4 listings
• Personal Google+ profile page
• 2 directory listings
Conclusion:
• Google+ most likely created profile page from directory listings
Next Step:
• Check phone number
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GOOGLE+: What Might Skadden Arps Do?
#2 Search for phone number in quotesDiscovery:• Look! Google+ profile
page for new attorney name
• Multiple directories for attorney names using firm’s phone number
Conclusion:• Firm phone was most
likely used by individual attorney for their directory listings
Next Step:• Check out address
results
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GOOGLE+: What Might Skadden Arps Do?
#3 Search for address in quotesDiscovery:• Multiple directory listings
for firm name at addressConclusion:• There’s definitely a
Skadden Arps location but phone number is dead
Next Step:• Determine if firm still has
office• Determine if Jose Allen
still works at firm
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GOOGLE+: What Might Skadden Arps Do?
#4 Search for “skadden arps san francisco”
Discovery:
• Firm closed SF office in 2010
• Website shows office in Palo Alto (not SF)
Conclusion:
• It’s an old listing that needs to be updated
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GOOGLE+: What Might Skadden Arps Do?
#4 Search for “Allen Jose R” on Skadden.com
Discovery:• Still works at firm• Bio page is a pdf
Conclusion:• PDF’s get indexed by
Google but not always fully crawlablez
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GOOGLE+: Skadden Arps - Next Steps
1. Setup Skadden Arps Google My Business account
2. Claim Google+ Listings & Verify
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GOOGLE+: Skadden Arps - Next Steps
3. Claim The Listing 4. Correct Name, Address & Phone
5. Manually update directories / listings from SERPs
6. Submit corrected information listing to all data sources
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GOOGLE+: Jose Allen - Next Steps
1. Claim personal Google Plus page
2. Search for “Jose Allen” + attorney listings
3. Manually update directories/listings
4. Submit corrected info listing to all data sources
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iOS: What About “Apple Maps”?
Claim These For Apple Maps
• Yelp
• Localeze
• Acxiom
• InfoUSA
• Factual
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MOBILE: Mobile Usage Continues to Grow
Image source: https://www.yahoo.com/tech/by-the-numbers-iphone-vs-android-97842025474.html
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MOBILE: How To Tell Your Site’s Mobile Usage
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MOBILE: How To Tell Your Site’s Mobile Usage
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MOBILE: Make Your Site Mobile Friendly
Responsive Design
Mobile m.website.com
• Your website MUST be mobile friendly
• 57% of users won’t recommend companies with poor mobile sites (SEJ 2014)
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MOBILE: Faster Is Better
• 47% of consumers expect a web page to load in 2 seconds or less. • 40% of people abandon a website that takes more than 3 seconds to load.»• A 1 second delay in page response can result in a 7% reduction in conversions.
Image source: https://blog.kissmetrics.com/loading-time/?wide=1
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MOBILE: Page Speed - What To Do
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MOBILE: Page Speed - What To Do
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MOBILE: Cater Content to Users
• Smartphone users in particular are often looking for something local and have high purchase intent
• According to Google, 69 percent of mobile users expect businesses to be within 5 miles of their location
• 55 percent of mobile users want to purchase within the hour
• Experiment with mobile-only content by time of day: Audiences consumer content differently by time of day they access
• Images and video keep mobile users engaged, avoid text-heavy content
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Google+: Why It Matters
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Google+: Impacts SERPs
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Google+: Impacts SERPs
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Google+: Control Your Personal Online Brand
Personal G+ page shows in SERPs results, just like Linkedin, etc.
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You Want To Pump Your Google+ Page Higher?
Image source: http://dailym.ai/1vsOueE
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GET BUSY!
1. Blog - Post your own blog content2. +1 and Comment - On other posts & updates3. Participate - In Groups and communities4. Encourage - Others to +1 and share your posts
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GOOGLE+ PAGE: A Great Example
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GOOGLE+ PAGE: Setup Tips
• Individual attorneys in a firm should use their personal gmail account, not their firm email
• List firm as place of work
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GOOGLE+ GUIDE FOR ATTORNEYS: Learn More
Download the Google+ Guide for Attorneys: http://bit.ly/GooglePlusGuideAttorneys
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SITE AUDITS
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• Described as an agent of innovation
• Hails from the west coast but likes to spend time in DC
• Really in to intellectual property law
• Spends free time prosecuting patents
• Hangs with cutting edge start-ups and established Fortune 500 companies
• 275 people in her social circle
CONTESTANT #1: Knobbe Martens
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• World traveller: California, Chicago, New York, Washington, D.C. Beijing, Brussels, London, Seoul and Shanghai
• Full service kinda gal liking everything from antitrust to white collar defense
• 640 people in her social circle
CONTESTANT #2: Sheppard Mullen
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• Resides in Denver, Colorado but has a place in Steamboat Springs
• Our smallest contestant with just 41 people in her social circle
• Another full service kinda gal into including corporate law, litigation, real estate, and wealth and succession planning.
• Received the Chairs’ Choice Award for Outstanding Efforts in Economic Development from the Metro Denver Economic Development Corporation in 2012
CONTESTANT #3: Fairfield & Woods
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CONTESTANT #1: Knobbe Martens
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CONTESTANT #2: Sheppard Mullen
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CONTESTANT #3: Fairfield & Woods
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CONTESTANT #1: Knobbe Martens
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CONTESTANT #2: Sheppard Mullen
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CONTESTANT #3: Fairfield & Woods
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CONTESTANT #1: Knobbe Martens
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Branded Search – 54%
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Primary Keyword Focus
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Primary Keyword Focus
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Consider Patent vs IP Focus
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Consider Patent vs IP Focus
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CONTESTANT #2: Sheppard Mullen
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A to Z Instead of Priority
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“Government Contracts”
![Page 165: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/165.jpg)
CONTESTANT #3: Fairfield & Woods
![Page 166: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/166.jpg)
Nonbranded Queries
![Page 167: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/167.jpg)
Nonbranded Queries
![Page 168: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/168.jpg)
![Page 169: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/169.jpg)
CONTESTANT #1: Knobbe Martens
![Page 170: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/170.jpg)
Patents Needs A Home
![Page 171: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/171.jpg)
CONTESTANT #2: Sheppard Mullen
![Page 172: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/172.jpg)
Robert Is #1?
![Page 173: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/173.jpg)
Titles and URLs Should Be Optimized
![Page 174: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/174.jpg)
CONTESTANT #3: Fairfield & Woods
![Page 175: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/175.jpg)
Title Tags Are Long
![Page 176: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/176.jpg)
Clear Layout of Practice Priorities
![Page 177: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/177.jpg)
![Page 178: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/178.jpg)
CONTESTANT #1: Knobbe Martens
![Page 179: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/179.jpg)
Nice Branded Results (But Not In Your Control)
![Page 180: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/180.jpg)
CONTESTANT #2: Sheppard Mullen
![Page 181: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/181.jpg)
Sitelinks Need Love Too
![Page 182: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/182.jpg)
CONTESTANT #3: Fairfield & Woods
![Page 183: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/183.jpg)
Unintended Keywords
![Page 184: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/184.jpg)
Good Looking Branded SERP
![Page 185: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/185.jpg)
![Page 186: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/186.jpg)
CONTESTANT #1: Knobbe Martens
![Page 187: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/187.jpg)
BRANDED SEARCH: No Geo Term
![Page 188: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/188.jpg)
BRANDED SEARCH: San Diego
![Page 189: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/189.jpg)
BRANDED SEARCH: Irvine
![Page 190: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/190.jpg)
BRANDED SEARCH: Los Angeles
![Page 191: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/191.jpg)
BRANDED SEARCH: San Francisco
![Page 192: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/192.jpg)
GOOGLE WEBMASTER TOOLS: Sitelinks
![Page 193: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/193.jpg)
BRANDED SEARCH: Palo Alto
![Page 194: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/194.jpg)
BRANDED SEARCH: Seattle
![Page 195: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/195.jpg)
BRANDED SEARCH: Washington DC
![Page 196: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/196.jpg)
WEBSITE: Local Navigation Good
![Page 197: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/197.jpg)
WEBSITE: Separate Page Per Location
![Page 198: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/198.jpg)
LOCAL SCHEMA: Not Present
![Page 199: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/199.jpg)
GOOGLE+ PAGE: Robust
![Page 200: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/200.jpg)
GOOGLE+ PAGE: Lots Of Photos (Current)
![Page 201: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/201.jpg)
GOOGLE+ PAGE: No Videos
![Page 202: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/202.jpg)
GOOGLE+ PAGE: Lots Of Posts (Current)
![Page 203: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/203.jpg)
GOOGLE+ PAGE: Filled Out In Full – Irvine Loc
![Page 204: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/204.jpg)
GOOGLE+ LOCAL PAGE: Seattle – No Photos
![Page 205: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/205.jpg)
GOOGLE+ LOCAL PAGE: Seattle – No Photos
![Page 206: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/206.jpg)
GOOGLE+ LOCAL PAGE: Riverside – Wrong Number
![Page 207: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/207.jpg)
GOOGLE MAPS: San Diego Search
![Page 208: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/208.jpg)
GOOGLE MAPS MOBILE: San Diego Search
![Page 209: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/209.jpg)
CONTESTANT #2: Sheppard Mullen
![Page 210: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/210.jpg)
APPLE MAPS: Branded Query – No Location
![Page 211: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/211.jpg)
APPLE MAPS - GOOGLE: Old Location
Same Phone,
Different Address
![Page 212: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/212.jpg)
APPLE MAPS - GOOGLE: Correct Location (Website)
Same Phone
![Page 213: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/213.jpg)
BRANDED SEARCH: Beijing - International
Different Phone, Different Address
![Page 214: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/214.jpg)
BRANDED SEARCH: London - International
Different Phone, Different Address
![Page 215: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/215.jpg)
GOOGLE+ PROFILE PAGE: Multiple & Non Verified
![Page 216: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/216.jpg)
GOOGLE+ PROFILE PAGE: Not Built Out
![Page 217: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/217.jpg)
CONTESTANT #3: Fairfield & Woods
![Page 218: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/218.jpg)
BRANDED SEARCH: Looks Good - Photos
![Page 219: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/219.jpg)
GOOGLE MAPS: Location & Phone Correct
![Page 220: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/220.jpg)
GOOGLE+ LOCAL PAGE: Logo But No Cover
![Page 221: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/221.jpg)
GOOGLE+ LOCAL PAGE: About
![Page 222: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/222.jpg)
GOOGLE+ LOCAL PAGE: No Posts
![Page 223: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/223.jpg)
GOOGLE+ LOCAL PAGE: Photos
![Page 224: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/224.jpg)
GOOGLE+ LOCAL PAGE: No Videos
![Page 225: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/225.jpg)
GOOGLE SEARCH: Non Branded Query
![Page 226: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/226.jpg)
GOOGLE LOCAL SEARCH: Phone Inconsistencies
![Page 227: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/227.jpg)
GOOGLE LOCAL SEARCH: Schema
![Page 228: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/228.jpg)
GOOGLE PLUS: Multiple Pages
![Page 229: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/229.jpg)
GOOGLE & APPLE MAPS: Different Info
![Page 230: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/230.jpg)
![Page 231: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/231.jpg)
CONTESTANT #1: Knobbe Martens
![Page 232: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/232.jpg)
MOBILE SITE: Not Mobile Friendly
![Page 233: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/233.jpg)
PAGESPEED: Mobile
![Page 234: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/234.jpg)
CONTESTANT #2: Sheppard Mullen
![Page 235: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/235.jpg)
MOBILE SITE: Responsive Design
![Page 236: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/236.jpg)
MOBILE SITE: Location Phone / Directions
![Page 237: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/237.jpg)
MOBILE SITE: Consider Mobile Friendly Blog Content
![Page 238: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/238.jpg)
PAGE SPEED: Mobile
![Page 239: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/239.jpg)
CONTESTANT #3: Fairfield & Woods
![Page 240: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/240.jpg)
MOBILE SITE: Not Responsive
![Page 241: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/241.jpg)
PAGE SPEED: Mobile
![Page 242: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/242.jpg)
![Page 243: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/243.jpg)
CONTESTANT #1: Knobbe Martens
![Page 244: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/244.jpg)
CONTESTANT #2: Sheppard Mullen
![Page 245: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/245.jpg)
CONTESTANT #3: Fairfield & Woods
![Page 246: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/246.jpg)
PRIZE: 1ST PLACE
![Page 247: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/247.jpg)
PRIZE: 2ND PLACE
![Page 248: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/248.jpg)
PRIZE: 3RD PLACE
![Page 249: LMAtech2014 - The Dating Game: An SEO Workshop: How do you make your website outperform your competition?](https://reader037.fdocuments.net/reader037/viewer/2022102813/547059afaf795937438b4957/html5/thumbnails/249.jpg)
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