LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
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SNEAK PREVIEW: 2015 State of Digital & Content
Marketing SurveyOctober 16, 2015
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2015 Survey At a GlanceIn-House Counsel• 5th generation of inaugural 2010 survey• 167 in-house respondents (GCs, Deputy GCs, etc.)• How are you using social? What content do you
value most? Law Firm CMOs/Marketers• 2nd year of law firm CMO/Marketer survey• 81 law firm CMO/Marketer responses (top 200
firms)• How are you managing content at your firms?
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In-House Counsel Survey
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Law Firm CMO/Marketer Survey
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Four Points1. Earned media, traditional forms of content
considered most valuable by in-house counsel.
2. Social media usage growing incrementally among IHC – it’s about the content, not the channel.
3. Firms producing more content in 2015 than 2014, but they aren't optimally staffed for professional storytelling – there’s an opportunity.
4. Content Strategy – write them down!
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For the complete survey results, be sure to visit:
digitalandcontentsurvey.comon Wednesday, November 18