LLOYD CENTER MERCHANT MANUAL

- 2 -

Dear Merchants: This Merchant Manual has been prepared for the convenience of all merchants at Lloyd Center. It should serve as a quick and easy reference guide for general rules governing the operation of your store and the shopping center. Please read the Merchant Manual carefully and ask your associates to do the same. A thorough knowledge of the areas covered will eliminate confusion and assist in avoiding any misunderstandings. In the event a situation arises not covered by the Merchant Manual, or if you have any questions, please contact the Management Office at (503) 528-8515. We will be happy to assist in answering any questions you may have. Sincerely, Wanda Rosenbarger Price General Manager Lloyd Center

- 3 -

Table of Contents Lloyd Center Mission Statement………………………………………………………. 3 GENERAL INFORMATION Management Information…………………………………………………………………. 4 “Who’s Who” in the Mall Management Office…………………………………………….. 4 Important Phone Numbers………………………………………………………………… 6 Hours of Operation…………………………………………………………………………. 6 After Hours Permits…………………………………………………………………………. 7 Rent Payments………………………………………………………………………………. 7 Sales Reports………………………………………………………………………………… 7 Tenant Storefronts…………………………………………………………………………… 8 Display Windows and Storefront Signs…………………………………………………… 8 Tenant Store Interior………………………………………………………………………… 8 Lease Line……………………………………………………………………………………. 9 Fact Sheet for Lloyd Center………………………………………………………………. 10 Customer Service………………………………………………………………………….. 11 Directions to Lloyd Center…………………………………………………………………. 12 Area Hotels………………………………………………………………………………….. 13 Center Amenities…………………………………………………………………………… 14 OPERATIONS/MAINTENANCE National Fire Protection Act………………………………………………………………. 15 Pest Control / Grease Traps………………………………………………………………. 15 Maintenance Checks………………………………………………………………………. 15 Fire Extinguishers………………………………………………………………………….. 15 Roof Leaks………………………………………………………………………………….. 15 Trash Procedures………………………………………………………………………….. 16 Roof Access………………………………………………………………………………… 17 Smoking Policy……………………………………………………………………………... 17 Food Court Trays…………………………………………………………………………... 17 Changes in Store Management…………………………………………………………... 17 Conduct of Employees…………………………………………………………………….. 18 Standards of Conduct……………………………………………………………………. 18 Use and Care of Premises……………………………………………………………….. 20 Balloon Policy………………………………………………………………………………. 20 Remodeling/Construction…………………………………………………………………. 20 Electrical Failures………………………………………………………………………….. 21 Sewer Backups…………………………………………………………………………….. 22 Exterior Equipment Installation…………………………………………………………… 22 General Maintenance……………………………………………………………………… 22 Maintenance Department…………………………………………………………………. 22 Soliciting, Demonstrating, Etc……………………………………………………………. 22 Deliveries…………………………………………………………………………………… 23

- 4 -

Safety and Prevention…………………………………………………………………….. 23 Operations/Maintenance Cont. Heating and Air Conditioning………………………………………………………………23 Leaking Sprinkler Head……………………………………………………………………. 24 Closing Due to Elements………………………………………………………………….. 24 Tenant Inspection Guidelines…………………………………………………………….. 24 Fire Protection and Precautions………………………………………………………….. 25 Public Safety Lost Persons & Children…………………………………………………………………... 27 Lost and Found…………………………………………………………………………….. 27 Use of the Duress Code…………………………………………………………………… 27 Medical Emergency………………………………………………………………………... 28 Extended Power Outage…………………………………………………………………... 28 Shoplifters…………………………………………………………………………………… 28 Auto Assistance…………………………………………………………………………….. 29 Bomb Threats………………………………………………………………………………. 29 Severe Weather……………………………………………………………………………. 29 Designated Employee Parking Area……………………………………………………... 30 Obtaining Parking Permits………………………………………………………………… 30 Other Security Emergencies……………………………………………………………… 31 Breaking and Entering…………………………………………………………………….. 31 Ten Shoplifting Prevention Tips………………………………………………………….. 32 Marketing Common Area Promotions………………………………………………………………... 33 Displays……………………………………………………………………………………… 33 Employment Opportunities………………………………………………………………… 33 Gift Bag Program…………………………………………………………………………… 34 Lloyd Center Website……………………………………………………………………… 34 Mall Signs…………………………………………………………………………………… 34 Automated Phone System………………………………………………………………… 35 Merchant Meetings………………………………………………………………………… 35 Mystery Shopping…………………………………………………………………………. 35 Planet Kid…………………………………………………………………………………… 36 Press Releases..…………………………………………………………………………… 36 Red Alert Program…………………………………………………………………………. 36 Table Tent Advertising Program…………………………………………………………. 37

����

����

- 5 -

����

��������������������������������������������

� � ���� ������� ���� ������� ���� ������� ���� �����

The mission of Lloyd Center is to provide our guests with a comfortable shopping experience. By comfortable we mean to

provide the highest level of cleanliness, security, and friendliness to our guests and retailers, as well as each other.

We are in the business of satisfying our guests’ needs while making their visit at our property a memorable experience.

������������ �

1. We treat our customers, our retailers and each other with respect.

2. We listen to each other. 3. We treat our customers as guests in our home. 4. No one is any more important than anyone else. 5. We speak to everyone we see. 6. We want our customers to feel comfortable. 7. We want to be known for cleanliness, security and

friendliness. 8. We are in the business of satisfying customer’s needs. 9. We know that first impressions are important.

- 6 -

��������������������

�Lloyd Center is managed by Glimcher Properties Limited Partnership, which is based in Columbus, Ohio. Glimcher currently owns and manages over 20 regional malls, 3 value mega malls and numerous community center properties. � ��� �� �������������������������������

�

���������� From Customer Service, take the escalators to the Food Court on the Third Floor. We are located a couple of doors down from Max Orient in suite 2201.

���� �� Monday-Friday, 8:00 am-5:00pm. A representative of the

Management Team is on site during all hours of operation and can be reached by contacting Customer Service or the Security Department.

����� �� Lloyd Center 2201 Lloyd Center Portland, OR 97232 �!�"#����� (503) 528-8515 ��$�� (503) 280-9407 ������!�����%���� � � � � ������ ��&��%��'(�����

Responsible for all aspects of operations and administration of the shopping center. As the leader of the Mall Management team, the General Manager interacts with the center merchants, local government agencies, local businesses and customers. �"������� ����������� � � ������ ������� ���

Responsible for all operational issues including center maintenance, landscaping, housekeeping, security and merchant construction activity.

- 7 -

�

� ��)����%����������� � � � � � ������������������* * ���

Leads all marketing efforts for center, including advertising, public relations, merchant communication, special events, sponsorships and Customer Service. "����!�+���� ��%�����%���� � � � � ����,��)���������

Directs the leasing of temporary space throughout the center. This includes retail merchandising units, kiosks and temporary in-line spaces. ������������ �"��-� ����� � � � � ����� �+� * ��#�

Oversees all maintenance of common area throughout the mall. ������!�(!�����#��.���%������� � � � � ���������/������!!�

Responsible for maintenance of the central plant HVAC systems and related electrical, life safety and plumbing systems. �

����������.�(�&!��� �.��+��� � � � � ���#���� #����

Responsible for the protection and safety of customers, mall employees and contracted services personnel within Lloyd Center, as well as the mall itself. ���)����%�� � ������ � � � � ��������������* +��&�� ��

�

��* ��� �����-��� � ������� � � � ��������������#+�0�%���

�

��* ��� �����-��� � ����12��))��"���� � � 3�+����!!* ���

�

��� �)��"��%� �"��-� ���� � � � �����������&������ �!-���

�

�� ��* ��� ��-���� �"��-� ����� � � ���� ��#�!!�����% ���

�

�

�

�

�

�

�

- 8 -

�

��(����(������4�2� ��

���������������� � � � � � � � � � � � � � � 55677�

�

Portland Police and Fire Department (non-emergency)……….. (503) 823-3333 Lloyd Center Management Office………………………………… (503) 528-8515 Lloyd Center Security ……………………………………………... (503) 528-8514 Customer Service………………………………………………….. (503) 528-8515 City of Portland Water Bureau……..…………………………….. (503) 823-7770 Electric Company (Portland General Electric)...………………… (503) 228-6322 Phone Company (Qwest)…………………………………………. (800) 603-6000

��4 �����(������

�Hours of operation are specified in your lease. Normal operating hours for merchants are: Monday-Saturday 10:00 am- 9:00 pm Sunday 11:00 am- 6:00 pm These hours may vary on holidays. Whenever changes do occur, Mall Management will notify you. Your store is expected to be open during all hours of operation. Lloyd Center is closed the following holidays: Easter Sunday Thanksgiving Day Christmas Day Normal business hours for the Mall Management Office are Monday-Friday, 8:00 am-5:00 pm. A representative of the Management Team is on site during all hours of operation and can be reached through Customer Service or Security personnel.

- 9 -

After Hours Permits To maintain a safe mall and for the safety of your employees, Lloyd Center has an after hours procedure. This procedure controls who is in the mall after mall business hours. Stores are required to obtain an after hours permit if they need to come into the mall three hours earlier than the mall opens for business, or will remain later than three hours after the mall closes. To obtain an after hours permit you must give at least a 24-hour notice. The after hours permit may be obtained at the Mall Office. The Mall Office hours are 8:00am – 5:00pm. As with any procedure, there are always exceptions to the rules. For emergency situations, you may obtain an after hours permit from the on-duty manager if the Mall Office is closed. Or call Security Dispatch Center at (503) 528-8514 and a security officer will bring a permit to you. Rent Payments Rent payments are due in Ohio by the first day of each month. Please mail your payments to: Glimcher - Lloyd Center, LLC L-1889 Columbus, OH 43260-1889 Your monthly remittance should include monies owed for the following lease obligations: 1. Monthly Rent 7. Sprinkler 2. HVAC Contribution 8. Pest Control 3. Common Area Maintenance 9. Promotional Fund 4. Domestic Water 10. Media Fund 5. Electricity 11. Real Estate Taxes 6. Insurance Sales Reports You are required by lease to forward all monthly and/or annual sales reports to: Glimcher – Lloyd Center, LLC OR Fax to: (614) 621-9515 Attn: Lease Accounting 20 S. Third St. Please check your lease for the due date Columbus, OH 43215

- 10 -

Tenant Storefronts In order to maintain our center at an optimal level of maintenance and appearance, the Lease requires each Merchant, at its sole cost and expense, to maintain, repair and/or replace any broken, damaged, soiled, cracked or vandalized materials on the storefronts. You the merchant are the most familiar with the conditions of the store, and we encourage a daily inspection for any problem conditions. Display Windows and Storefront Signs Display of merchandise shall be well lighted during all mall business hours and at least one half (1/2) hour thereafter, and during such non-business hours as the mall is open to the public. The mall will be open to the public from 8:00am – 9:00pm Monday through Saturday and 8:00am – 6:00pm on Sunday. All mannequins should be properly and completely attired, including shoes, and in a good state of repair at all times. No hand-lettered signs shall be placed in display windows or storefronts at any time. Storefronts signs and display windows are one of your important merchandising tools. Proper maintenance and utilization of these tools can have a very beneficial impact on your store’s sales. The Lease requires Tenants, at their expense, to maintain, repair and/or replace any broken, damaged, cracked, soiled or vandalized materials of the signs or display windows within a reasonable period of time. If for any reason you desire a change, improvement or other modification to your storefront sign, the Operations Director must approve design drawings in advance.

- 11 -

Tenant Store Interior Just as the quality of your storefront encourages customers to enter the store, an attractive interior will hopefully keep them there and promote buying. In addition, there are several operational- and safety-related features that your store must have as specified by your lease agreement. An outline of these is as follows: Tenant will maintain the Premises, at is sole cost and expense, in a clean, orderly and sanitary condition.

A. Tenant shall not maintain nor permit to be maintained within the Premises any vending machines and/or video games of any nature except those permitted by the Tenant’s Lease or management approval.

B. Tenant will, at its sole cost and expense, comply with all laws and ordinances and all applicable rules, regulations and requirements of all city, county, municipal, state, federal and other government authorities, now in force or which may hereafter be in force, pertaining to the tenant’s initial or future construction or installations within the Premises and Tenant use and occupancy of the Premises.

C. Merchant will comply with all recommendations of any public or private agency, including Mall Management and Loss Prevention Personnel, having authority over insurance rates, with respect to the use or occupancy of the Premises by the Tenant.

D. Tenant will, at its sole cost, install and maintain fire-extinguishing apparatus as required by local regulations or insurance underwriters. Merchant agrees to inspect such equipment monthly and have all fire extinguisher(s) tested annually by professional, certified technicians.

Lease Line Mall Management recognizes that for certain merchandise uses, somewhat loud music or emanating aromas can help stimulate sales. Because a shopping center is a community of many stores, however, we must also be sympathetic to the fact that your neighboring stores may not share in your enthusiasm for such selling techniques. All merchandise activities are to be restricted to the tenant side of the lease line. This includes the positioning of signs, sales racks, stanchions and tables. Tenant shall not use the areas adjacent to the leased premises for business purposes. In no event shall merchants, agents or employees use the common areas for display of merchandise. Nor shall they solicit business in the parking lot or other common areas e.g., distribution of any handbills or other advertising materials.

- 12 -

����� #����.����!�+�����������!!�

(���!���8����%��

9������#��� ���� :� Property Lloyd Center Year Opened 1960 Description 3-Level, enclosed, mixed-use

urban property located in Portland, Oregon

Owner Glimcher Lloyd Center, L.L.C. Regional Access Located right off of I-84 and I-5 Major Stores Meier & Frank, Nordstrom,

Marshalls, Toys R Us, Sears, Barnes & Noble

GLA (including Anchors) 1,436,654 GLA (excluding Anchors) 716,643 Occupancy 96% Number of Parking Spaces 5,500 Acres of Land 50 Past Renovations/Construction 1991 major renovation,

enclosing mall and adding 300,000 square feet

General Manager Wanda Rosenbarger-Price Marketing Director Ann Grimmer Phone Number (503) 528-8515 Fax Number (503) 280-9407 Website www.lloydcenter.com Programs Planet Kid, Magical Night of

Giving, Student V.I.P, Race for Receipts, more TBA

- 13 -

�4 ���� �,���� The Customer Service Center is located on the First Floor in Center Court near the Ice Rink. It is open during all hours of mall operation. Customer Service can be reached at (503) 528-8515. AMENITIES & SERVICES Directions Mall Events & Promotions Fax & Photocopies Employment Opportunities/Job Bank Gift Cards Hotel/Motel Information Lost & Found Planet Kid Registration Store Directories Strollers Wheelchairs Bus Schedules Mall Gift Cards Lloyd Center offers gift cards that can be redeemed in most of its stores or eateries. Gift cards can be purchased in any denomination from $15 to $500. They come ready for gift giving and can be paid for by cash, credit, check or debit card. When redeemed in your store, these gift cards can be treated like a Visa card. Please check with Customer Service for complete details on the disclosures of gift cards.

- 14 -

�

�

������� �������������� FROM I-5 NORTH Take I-5 to exit 302A (The Rose Quarter/City Center Exit) Turn right onto Weidler Turn right onto 9th Lloyd Center will be 1 block ahead on the left FROM I-5 SOUTH Take I-5 South to exit 302A (The Rose Quarter/City Center Exit) Turn left onto Weidler Turn right onto 9th Lloyd Center will be 1 block ahead on the left FROM I-84 WEST Take I-84 West to exit 1 (Lloyd Blvd.) Stay to the right Lloyd Center will be straight ahead on 13th and Multnomah FROM I-205 NORTH AND SOUTH Take I-205 to the I-84 West exit Stay on I-84 until exit 1 (Lloyd Blvd.) Stay to the right Lloyd Center will be straight ahead on 13th and Multnomah FROM DOWNTOWN Take the Burnside, Morrison or Hawthorne Bridge across the river Turn left onto Grand Ave. Take Grand all the way to Multnomah Turn right onto Multnomah Lloyd Center will be about 5 or 6 blocks up on the left

- 15 -

�������� � HOTEL ADDRESS PHONE

Best Western at the Convention Center 420 NE Holladay Street (503) 233-6331

Best Western at the Rose Garden 10 NE Weidler Street (503) 287-9000

La Quinta Inn at Lloyd Center 431 NE Multnomah Street (503) 233-7933

DoubleTree Hotel at Lloyd Center 1000 NE Multnomah Street (503) 281-6111

Holiday Inn at Downtown 1021 NE Grand Avenue (503) 235-2100

Courtyard by Marriott 435 NE Wasco Street (503) 234-3200

Marriott Residence Inn Downtown 1710 NE Multnomah Street (503) 288-1400

Ramada Inn 1441 NE Second Avenue (503) 233-2401

Rodeway Inn 1506 NE Second Avenue (503) 231-7665

Vagabond Inn 518 NE Holladay Street (503) 234-4391

- 16 -

CENTER AMENITIES As employees of stores at Lloyd Center, you are also ambassadors for the mall. Many of you will come in contact with shoppers who are unable to locate various necessities. Please be familiar with the following center amenities. ATMs Bank of America, Third Floor in food court

Nordstrom ATM, Second Floor in front of Nordstrom US Bank, First Floor behind Ice Rink and Third Floor in food court Wells Fargo, Third Floor next to Piercing Pagoda

Bank Depository Wells Fargo Bank, Third Floor next to Piercing Pagoda US Bank, First Floor next to Crescent Jewelers Bank of America, First Floor near Ice Rink under escalator

Restrooms First Floor, north of Ice Rink next to Mail & More Third Floor, in food court next to McDonald’s

Public Elevator North of Ice Rink, next to Barnes & Noble and in Food Court Customer Service Center

First Floor, center court near the Ice Rink

Food Court Third Floor, center court Restaurants First Floor, Stanford’s, on the corner of 9th and Multnomah

Second Floor, Honey Baked Ham, center of mall Third Floor, Billy Heartbeats, in food court

Telephones Located in the mall entrances Security can be reached from any phone by dialing *11

Water Fountains Second Floor, across from Barnes & Noble next to Sunglass Hut Third Floor, in food court next to McDonald’s

�

�

- 17 -

�(����� �1������������ National Fire Protection Act Please be advised that each store must keep a 12” clearance from all sprinkler heads. This is in accordance with the National Fire Protection Act and the Portland Fire Department. Pest Control/Grease Traps For your convenience, there are several companies that can take care of grease trap requirements. Please keep in mind that these services must be performed in accordance with your lease. The Maintenance Department will conduct monthly inspections and will require you to provide proof of compliance. Both pest control and grease trap cleaning should be performed on a monthly basis. For pest control call: Sprague at (503) 230-0236. For grease traps, contact Apollo Drain & Rooter at (503) 239-8801. Maintenance Checks Store managers will be notified of unacceptable maintenance conditions. If not corrected within a reasonable length of time, the mall will take action to correct the conditions in accordance with the lease; and the individual stores will be billed accordingly. Fire Extinguishers All stores are required to have the appropriate fire-extinguisher(s) in good working order at all times as required by the local fire codes. Roof Leaks If you have a roof leak, please report it IMMEDIATELY to the mall office. Our maintenance personnel will inspect it to determine the cause of the leak. If it is the mall’s responsibility, the mall will repair the roof area. No contractor will be sent to the roof area without checking in with the mall management office.

- 18 -

Trash Procedures Trash, Refuse and Garbage Each Tenant is responsible for the storage of their trash, refuse and garbage. Waste must be retained in rat proof containers inside Tenant premises until ready for removal. Metal or polyethylene trash receptacles must be equipped with firm fitting lids. All sweepings are to be kept in covered containers to minimize any potential fire hazard. Each Tenant is also responsible for keeping refuse from accumulating around the dumpster. All trash should be compacted immediately to prevent debris from accumulating around the dumpster. The compactor will automatically shut off. IN CASE OF EMERGENCY, THE COMPACTOR CAN BE STOPPED QUICKLY BY PUSHING THE SAFETY STOP BUTTON, WHICH IS ADJACENT TO THE KEYHOLE. PLEASE FAMILIARIZE ALL YOUR EMPLOYEES WITH THESE SAFETY FEATURES ON THE COMPACTOR. All waste material will be deposited in the compactor as designated by the Management Office and is generally located in the service area nearest the Tenants’ leased space. Please do not allow trash to leak in halls, stairs, elevators, etc., while carrying it to compactors. In the event of a leak, please clean up immediately to prevent an unsightly and unsafe situation. If you experience difficulties with the compactor operations, please, notify the Mall Office. Trash articles of any type are not permitted in service hallways at any time of the day or night. This is a fire hazard and violates the fire code. No refuse will be left by the compactors or in the service corridors. Trash in these areas is in strict violation of Fire Codes. The code also states that a fine may be assessed to the offenders by the Fire Department. If the dumpsters are full, or elevators are in use, all waste must be retained in the tenant’s leased space until the compactors can be emptied or the elevator is free. Never leave trash outside your space or near the compactor. It is unsightly, unsafe, and unfair for the next person who needs to use the compactor. Tenants are not to dispose of the following items in sinks, outside storm drains, or commodes: plastic products or cutting residue (plastic bags, cooking fats, cooking oils, or any meat scraps); petroleum products of any type (gasoline, kerosene, lubricating oils, etc.); paint products of any type (thinner, brushes, etc.). The presence of any of these items or related items could cause a shut down of the plumbing systems serving your location and other Tenant spaces in the Center. Food Court Tenants Grease Trap: Food Court Tenants must have a grease trap in their sewer line that must be used properly. After any grease is inadvertently dumped into this line, it is necessary for HOT water to follow to eliminate any buildup. Large quantities of used grease i.e. from fryers should be stored in a sealed container inside their space for a weekly pick up by the tenants rendering company.

- 19 -

Non-Compliance Fees Compliance with the rules is mandatory and if the Center should have to go beyond the normal scope of duties to clean up after a Tenant, they will be charged a minimum fee of $100.00. This could be for leaving trash of any kind in service corridors or next to compactors. This includes cooking grease and oil, pallets, old store fixtures or cardboard boxes not broken down and not properly disposed of in the appropriate container, plus any additional costs incurred from an outside contractor to clean any storm drains which may have grease dumped into them. Roof Access All service representatives needing roof access must first check in at the mall management office during business hours, Monday through Friday, 8:00 am - 5:00 pm. The service technician must leave a driver’s license with the mall management. A pass and key will then be issued. All contractors must have adequate insurance on file in the management office before roof access will be allowed. Smoking Policy For the comfort and safety of shoppers and retailers, Lloyd Center is a smoke-free environment. While each retailer regulates his/her own policy within the leased area in accordance with the Multnomah County ordinance #937, all corridors and common areas are smoke free. Ashtrays are located outside near mall entrances. Food Court Trays Food Court trays are provided both for your convenience and for that of our shoppers. Please return all trays to the Food Court area after each use. Changes in Store Management Please notify the mall office immediately if your store has any changes in management personnel. The office keeps a confidential record of manager’s and assistant manager’s telephone numbers for emergency purposes.

- 20 -

Conduct of Employees Lloyd Center is a business open to all members of our community and it is important that we make our very best impression on everyone. It is expected that all store employees conduct themselves in a courteous and professional manner at all times. Lloyd Center has adopted standards of conduct applicable to mall employees and shoppers. Providing a safe, convenient and pleasant shopping experience for everyone who visits Lloyd Center property is important to us. Any activity interfering with the legitimate use of the Mall or property is prohibited. The mall Standards of Conduct are as follows:

������� ��.���������

�The Mall, including its parking lot, is private property. In order to maximize the enjoyment, convenience, and safety of our guests, the following standards of conduct are set forth for the purpose of protecting the center’s legitimate business interest. Any violation of the code interferes with the commercial nature and function of the center. As a visitor on this property, you are prohibited from engaging in any of the following activities while on this property. Examples of such activities include, but are not limited to:

Openly carrying instruments that could be used to cause injury to another person.

Using physical force, obscene language, obscene gestures or racial, religious or ethnic slurs, which are likely to create a disturbance or impinge on the hearing or peace of other patrons of the center.

Physically or verbally threatening any person, fighting, annoying others through noisy or boisterous activities or any unnecessary staring, by following another person through the center or by using sexually explicit language or conduct, or in any other way creating a disturbance which interferes, disrupts or endangers the center’s patrons or its commercial function.

Running, skating, skateboarding, bicycling, obstruction or interfering with the free flow of pedestrian traffic or with other patron’s view of windows and other merchant displays, or assembly for the purpose of disturbing the public peace, or committing any unlawful act.

- 21 -

Creating litter or throwing, discarding or depositing any paper, glass or other matter of any kind on the property, except in designated trash receptacles.

Defacing, damaging or destroying any real or personal property constituting part of, or located on, the center and belonging to the center, its patrons or its merchants, including writing, spraying, scratching or otherwise affixing graffiti on such property.

Yelling, screaming, singing, playing of musical instruments, radios or tape players, or otherwise communicating in a matter which creates noise of sufficient volume to impinge on the hearing or peace of the other patrons of the center.

Engaging in non-commercial expressive activity without the prior written permission of the management of the center.

Failing to be fully clothed, or wearing apparel, which is likely to provoke a disturbance or embroil other groups or the general public in open conflict.

Sitting on floors, planters, handrails, stairs, escalators or trash receptacles.

Possessing any open can, bottle or other receptacle containing any alcoholic beverage, except in areas specifically designated for the consumption of alcohol.

Loitering, delaying, lingering or remaining idle about the property without useful business for being present.

Engaging in any unlawful activity or behavior or disrupting every day business activity.

Unauthorized scavenger hunts or unauthorized photography.

Any other behavior or activity that is perceived to be offensive to the general public.

Failure to comply with the standards of conduct or lawful reasonable requests by

Mall Management or Security may result in your loss of the privilege to use the mall.

- 22 -

Use and Care of Premises Tenants are expected to conduct their business on the premises in all respects in a dignified manner and in accordance with high standards of store operations. Tenants shall not use, nor permit the premises to be used, for any purpose other than as specified within the Tenant’s Lease and shall not use nor permit the Premises to be used in any way which will injure the reputation of Lloyd Center, nor shall the Tenant permit the Premises to be occupied in whole or in part by any other person, except as permitted under the Tenant’s Lease. Tenant cannot change the color, finish, stain or covering of any part of the Premises or otherwise change the architectural treatment of signs thereof, without obtaining the Landlord’s prior written approval. Tenant will remove promptly, upon notice from the Landlord, any paint or such decorations or alterations of the architectural treatment, which has been so applied or installed without the Landlord’s prior written permission or take such other action with reference thereto as Landlord may direct. Balloon Policy Please be advised NO HELIUM OR GAS BALLOONS are permitted inside the mall for any reason. No exceptions. Balloons interfere with the Life Safety System inside the mall and jeopardize the effectiveness of this sophisticated system. Your adherence to this policy is expected and appreciated.

- 23 -

Remodeling/Construction Prior to remodeling or beginning any form of construction in your store, you must first contact the Mall office. Please do not proceed without approval from mall management. Refer to your lease for further details and information. If you have any questions, please feel free to contact the Operations Director. It is our intent to encourage and cooperate with stores who wish to remodel. In order to maintain consistency of treatment and quality of work, stores who have construction or remodeling planned during the term of their Lease, or upon the renewal thereof, must comply with the following rules and regulations during any construction or remodeling period. Lloyd Center will erect a barricade, which meets the landlord’s criteria at tenants cost, no further than three feet beyond its store lease line, complete with Visqueen dust curtain and standard mall graphics. Tenant shall limit any noisy construction activities to those times before or after normal business hours.

A. Tenant agrees to limit all construction activities throughout the common areas of the shopping center, such as deliveries and excessive traffic from construction employees.

B. Tenant shall utilize only those contractors and subcontractors favorably received by local trade affiliates, and shall not subject Lloyd Center to picket action or other activities deemed detrimental to the Shopping Center.

C. Tenant must have all construction and remodeling work approved by the Landlord in writing before any work can begin.

D. The Mall Office can provide you with an information packet and construction criteria to insure that your project gets underway in accordance with Mall policy. This packet will contain additional requirements, which the contractor(s) will have to meet.

- 24 -

Electrical Failures Isolated Electrical Failure If your store suffers an isolated electrical failure, and in addition to your leased premises, three or four other stores nearby are experiencing the same, contact the Mall Office and advise management of the situation. Short Term Electrical Failures If your electricity flickers off a few times or just for a few seconds, the source of the problem may be the weather. These electrical failures generally do not last more than a few seconds. Extended Electrical Failures If for some reason your store suffers an extended electrical failure, contact the Mall Office and advise management of the situation. It may be in your interest to: • Request your patrons to leave the store. This may prevent any accidents to your

patrons and any looting from your store. • Once your store is free of patrons, you may wish to secure your entrances. If your

gate is electrically operated, station store personnel at the entrances to prevent looting.

• Stand by your premises, as you will be expected to reopen as soon as the situation is rectified.

Mall Management will, in connection with the utility company if applicable, work with diligence to remedy the situation as quickly as possible. Sewer Backups Immediately notify the Management Office if your toilet(s) begin to overflow, as this is usually the first indication that a main sewer line is blocked. The Landlord is responsible for the connecting Sewer line, called the underground lateral. Sewer blockages in Tenants’ lines and plugged toilets are the Tenant’s responsibility.

- 25 -

Exterior Equipment Installation Unless authorized by Lease, no radio, television, satellite dish, or other communication antenna, equipment or device is to be mounted, attached, or secured to any part of the roof, exterior surface, or anywhere outside tenant’s demised premises without prior written permission from Mall Management. The type of equipment and method of installation must be detailed in writing to management for Landlord consideration and approval. General Maintenance On behalf of the Center’s owners, Management has provided competent administrative and custodial personnel to maintain the Center effectively and at high standards. Generally, custodial personnel are responsible only for the maintenance, and housekeeping of the common area unless otherwise provided for by Lease. Maintenance and housekeeping staff or management personnel will be available for consultation with individual tenants on their maintenance, housekeeping, or repair problems. Also, Mall Management is prohibited from loaning any tools, ladders or equipment of any kind to Tenants or Tenant’s contractors. Store premises (including the service areas adjacent to the premises, show windows, storefront, sign, etc.) shall be kept orderly, neat, safe, in good repair, clean and free from rubbish and dirt at all times. Maintenance Department Lloyd Center’s Maintenance Department will gladly advise you regarding any unusual maintenance condition that may occur in your store. Please call the mall office to contact the maintenance department. If your store requires a plumber or electrician, you must contact these people directly. Mall maintenance personnel report directly to the mall management team. Please do not request assistance from the maintenance staff for such items as changing light bulbs, cleaning windows, etc. Soliciting, Demonstrating, Etc. Lloyd Center Management requests that anyone (including Mall merchants) who intends to sell any item, collect money, pass out literature or information or solicit in the common areas contact the Mall Office prior to such activity.

- 26 -

Deliveries Mall Management understands that deliveries are vital to the success of your business. To maintain adequate safety levels for ingress and egress, your Lease contains specific criteria regarding deliveries that we must enforce. The criteria is as follows: Tenants will not, without written consent of the Landlord, permit the parking of delivery vehicles so as to interfere with the use of any driveway, walk, parking area, mall or other Common Areas in the shopping center; receive or ship articles of any kind except through service facilities designated by Landlord. Tenants having no designated service facilities, and consequently, must deliver through the mall should accomplish this during off center hours. The vehicle used for this operation should not be left unattended at any time. No metal-wheeled carts will be permitted in the common areas. It is imperative that these rules are enforced. All vehicles improperly parked in a delivery area can be towed away at the operator’s expense. Four loading docks are located in the Center to service all tenants; two in the West Mall and one in each the East and North malls. The West Mall docks are located below street level near Nordstrom. Access to these docks is via a truck ramp just west of Meier & Frank on Multnomah Street. The dock to service East Mall tenants is near the Sears building. Its entrance is also off Multnomah, through the Sears package pick-up area. The North Mall loading dock is located just off the northeast parking lot, with access from Halsey Street near Ross. The load limit on this dock is 20,000 lbs. gross weight including the truck weight. All docks are equipped with freight elevators. Hours of operation are from 8:00am - 5:00pm for Tenant deliveries. All Tenants will be assigned a service dock for deliveries, which will be on a first come, first served basis. There should be no food court deliveries between 11:00am and 2:00pm. Safety and Prevention If you notice a spill (wet or dry) outside of your store in the common area, please call Customer Service at (503) 528-8515. A housekeeping employee will respond promptly to clean up the area. Heating and Air Conditioning The heating, ventilating and air conditioning unit within your leased space, in most cases, is the Landlord’s responsibility to maintain. Therefore, it is required that we do periodic inspections. Special attention will be given to your HVAC unit in early spring and early fall. This is not to say these should be the only inspections.

- 27 -

Checks are as follows: SPRING CHECK UP 1. Change air filters 2. Check for proper airflow 3. Check for proper damper operation, if applicable 4. Check for fan belt tension and wear 5. Check control circuitry for proper operation FALL CHECK UP 1. Change air filters 2. Check for proper airflow 3. Check for proper heater operation 1. Check for proper damper operation, if applicable 2. Check fan belt tension and wear 3. Check the control circuitry If you have a supplemental HVAC unit, your contractor should also regularly check the condensation overflow pans for stoppages. If the overflow pipe becomes clogged, the overflow or drip pan can spill over causing damage to your merchandise since your units are typically located above the ceiling. If you need assistance in the operation of your HVAC unit contact the Mall Office. All HVAC contractors will be required to provide the proper documentation to the Landlord as required by the 1990 Clean Air Act. Leaking Sprinkler Head Due to the great amount of pressure behind a fire sprinkler head, any leaks must be considered a priority. Contact the Mall Management Office at once should a sprinkler leak develop anywhere in your store. Closing Due to Elements The General Manager of the mall will make the decision for the closing of the mall due to inclement weather conditions. When the decision to close has been made, you will be notified; otherwise, tenant stores have a lease obligation to remain open.

- 28 -

Tenant Inspection Guidelines Clean, attractive and professionally displayed stores are of critical importance to the mall’s image and the overall success of the mall. Periodic inspections of tenant stores will be conducted by Mall Management to ensure that the highest standards of retail management are being maintained. Your cooperation in the following areas will assure you of a favorable report: 1. Signs - Professionally printed, properly lighted and clean. 2. Lighting - Interior, exterior and exit lights should be in proper working order. 3. Furniture/Fixtures/Flooring/Carpet - All should be clean and in good

condition. 4. Fire Regulations - Stores should ensure that all fire requirements are being satisfied as they relate to properly inspected and charged fire

extinguishers, exit lights, sprinkler head clearances, electrical cord overloads and back rooms free of debris.

Generally speaking, tenants should comply with and observe all rules and regulations established by Mall Management as from time to time they become necessary to maintain the “quiet enjoyment” of any other occupant or tenant of the mall. Fire Protection and Precautions Fire protection and precautions are a mutual responsibility of both Tenant and Landlord. General rules regarding fire protection and some of the precautions are as follows: A. Tenant will install and maintain any fire extinguisher, apparatus and signs

required by local State and Federal regulations or the requirements of insurance underwriters. Each Tenant must have at least one fire extinguisher on the Premises at all times, to be tested and recharged at least once a year or as required.

B. Tenant will comply with any recommendations of any public or private agency having authority over insurance rates with respect to the use or occupancy of the Premises.

C. Building displays and stocking of merchandise will be done in a manner that will allow maximum protection from the sprinkler heads within the Premises.

D. Housekeeping will be such as to provide maximum fire protection. Tenant shall not remove acoustical ceiling panels within the Premises in order to obtain additional storage space. Removal of such panels may cause the spread of fire and smoke.

- 29 -

E. General Rules to follow in case of fire or smoke are:

1) Call the Fire Department and identify the Premises by name and address

when calling. Be specific and speak slowly. This will save time and bring the fire equipment to the right place the first time.

2) Call the Mall Office or Customer Service Center and report the fire.

3) Taking the proper safety precautions, utilize all available fire fighting equipment to extinguish the blaze.

4) Direct all customers to immediately leave the store Premises.

5) Direct all questions from news media personnel to the Mall Manager. Do not make any statements to anyone not associated with the local Fire Department, Police, Mall Office or your company.

�

�

�

�

�

�

�

- 30 -

(�&!��� �.��+� The Safety of shoppers and retailers is vitally important to Lloyd Center. It is the responsibility of our security officers to identify hazardous situations, which may cause injury to shoppers, employees or the property itself. Individual store security is the responsibility of the retailer and his/her employees. Lloyd Center security personnel can render support and advice, but only upon request by the store’s management. Lloyd Center is patrolled 24 hours a day. Disturbances or other security related problems seen by you or your staff should be reported by calling the Security Dispatch Center at (503) 528-8514. A security officer will be dispatched immediately. Customer or employee emergencies can usually be handled by calling security. However, in the case of extreme emergencies, you should first call the Portland Police at 911, and then call mall security. Lloyd Center Security is happy to provide personal escorts for mall employees. Lost Persons & Children Lloyd Center security will assist you in the event of a lost person or child. If a lost person or child is reported to you or you have an unattended child in your store, please call the Security Dispatch Center at (503) 528-8514. If possible, please have the physical description, any medical conditions, age, sex, name and any clothing description available. This information will be given to all security officers immediately to start looking for the lost party and a security officer will respond to your location. Please ask the person who reported the missing individual to you to remain at your store until security arrives. Lost and Found All lost and found items discovered in your store should be kept in your store until a security officer can pick it up. Call the Security Dispatch Center at 528-8514 and a security officer will be dispatched to your location and take the lost item to Customer Services. If you or your staff are approached regarding a lost item, please call the Customer Service Center at (503) 528-8515 with a description of the item. Customer Service keeps a log of all items lost and found and a Customer Service representative will be happy to check if the item has been turned in. All lost and found items are kept for 60 days at the mall and then turned over to local charities. Security is notified of all items found the day the items are turned in for safe record keeping.

- 31 -

Use of the Duress Code Lloyd Center has a duress code. This code is to be used in the event you or your staff cannot request mall security freely, due to the fact that this would alert the individual that you would need help. You and your staff should call the Security Dispatch Center at (503) 528-8514, and identify your store by name and request more shopping bags or a cup of coffee. Again, calling and requesting more shopping bags or a cup of coffee is the duress code. Either of these requests will alert security and officers will be dispatched to your store immediately. Duress Codes: A cup of coffee or more shopping bags. Medical Emergency If a medical emergency should occur within your store, please call the Security Dispatch Center at (503) 528-8514, a security officer will be dispatched immediately, then call 911. We request this due to the size of Lloyd Center and most times security will be required to meet rescue paramedics at a designated arrival point nearest to your store and direct them to your location. If you call 911 before calling the Security Dispatch Center, please let the dispatcher know so we can adjust and meet them when they arrive. In most cases this speeds up the response time of getting help to those who need it. Extended Power Outage In the event of an extended power outage, Mall Management or Mall Security will contact store managers to have them close and secure all interior doors leading to the mall’s common area until power is restored.

- 32 -

Shoplifters It is each store’s individual responsibility to stop a suspected shoplifter, to detain the subject and to file theft charges. Lloyd Center security will respond immediately upon your request for public safety purposes only. Security can advise you as to what actions you may take and will remain with you until Portland Police arrive for you and your employee’s safety. Security cannot make the stop, arrest or detain for you. It is solely your responsibility based on your store’s policies and procedures. Lloyd Center security will officially trespass persons that are either charged with a crime or when a civil restitution action is implemented. These trespasses are for all Lloyd Center property and can range from 1 year up to 5 years depending on the charges. Please keep in mind the three needed requirements you must have before you detain someone for shoplifting. You must see selection, you must see concealment, and you must keep that person in your view until you have made the stop. It is highly recommended by the District Attorney’s office that if you cannot fulfill the three needed requirements you do not make the stop. This will greatly reduce your chance of having a false arrest suit filed against you. If you or your staff suspects someone of passing bad checks or using stolen credit cards call the Security Dispatch Center at (503) 528-8514, a security officer will be dispatched to your store immediately. Auto Assistance The mall has contracted with Sergeants Towing Company to assist with towing and other emergency services. If you, your employees or customers are in need of a jump-start, tow or have locked keys in the car and are in need of assistance, please call the Security Dispatch Center at (503) 528-8514. The Security Department offers assistance to shoppers and retailers with jump-starts. For lock outs and tow services the Security Dispatch Center can either call a service of your choice or call services that we have used in the past. Should you require this type of assistance, call (503) 528-8514.

- 33 -

Bomb Threats If your store should receive a bomb threat, remain calm and don’t panic. Try to obtain as much information as possible and take notes immediately. Try to determine the caller’s age, sex, tone of voice, accent, language used and any background noises you may have heard. If you are given the opportunity, ask the caller when the bomb is set to go off and what type of bomb it is. As soon as the caller hangs up, press *69 and record the number given. DO NOT BREAK THE CONNECTION ON YOUR END PRIOR TO PRESSING *69. This is the number of the phone the caller used and can be traced by the Portland Police. Call the Security Dispatch Center at (503) 528-8514 and an officer will be dispatched to your location immediately. Security Dispatch will contact 911 to have Portland Police respond. Security will initiate searches of all common areas or other areas based on the information you received from the caller. We follow this procedure by request of Portland Police, as security knows the property and areas to search better than the police do. If you see an object in your store that looks out of place, do not touch the object. Security will direct Portland Police Bomb Squad to the location and will assess the object. Again, do not panic and do not let your customers know what is happening. Although most bomb threats are false, Mall Management and Security assumes each to be real until proven otherwise. Alerting your customers can only cause panic, which can lead to injuries. Mall Management will make the decision on whether to evacuate or not based upon the recommendations of Portland Police.

- 34 -

Severe Weather In the event of severe weather, i.e., tornado sighted in the area, Mall Management and Security Personnel will notify tenants and customers and will show the customers where to go for shelter. A map will be issued to all stores regarding shelter. Please post this map and discuss it with your employees as to the closest shelter location to your store. Designated Employee Parking Areas It is vitally important that the parking spaces in closest proximity to the mall be reserved for customers. Convenience for our shoppers should be our top priority. For this reason, we have designated parking for employees. The employee checkpoint is located at the entrance on 15th and Multnomah. It is the responsibility of each store manager to insure each of their employees register their vehicles and obtain an Employee Parking Permit through Customer Service. This requirement is per your lease. Employee’s vehicles not parked in accordance to this policy will require the mall to take the following action. On the First and Second offenses, a parking warning notice will be placed on the vehicles windshield and the violation is recorded in the security database. On the Third offense, mall management will contact the store manager to have the situation corrected. A Fourth offense would subject the employee’s parking privilege to be revoked or their car towed at the owners expense.

- 35 -

Obtaining Parking Permits It is Glimcher policy that all mall employees register their vehicles and obtain a Parking Permit Pass. The following is the only approved and acceptable procedure for any mall employee to obtain this permit:

1. Employee must complete the Employee Parking Registration form located at Customer Service.

2. Customer Service will verify the person requesting a Parking Permit is employed at Lloyd Center. This can be accomplished in several ways:

A. Employee ID card with picture. If ID card doesn’t have a picture, a driver’s license will be required.

B. Check stub and driver’s license C. Call employee’s work place, speak to a manager and verify the requestor is

in fact employed at that store. D. Letter on company letterhead listing the names of authorized employees.

You must verify name with a picture ID. 3. The above is the ONLY ACCEPTABLE way a person seeking a Parking Permit can

obtain one. 4. If a vehicle has a Temporary Permit, a Parking Permit cannot be issued. Tell the

employee that they can gain access by showing their employee identification or check stubs if they do not have an employee identification card. Once they receive their license plates then they can apply for a Parking Permit.

5. Keep in mind, if you cannot read the Employee Parking Registration form then security will not be able to read it and input the information into our database. It is also important to insure the form is completely filled out.

Other Security Emergencies In the case of a robbery, call the police and then call for mall security. Let the police and security know if the subject is armed so they know how to proceed. Write down what you can remember about the robber(s) before you talk to other employees and while it is fresh in your mind. Do not touch anything! There may be fingerprints. Breaking and Entering On all suspected breaking and entering, call the Security Dispatch Center at (503) 528-8514. Security will be dispatched to your location immediately and will call Portland Police. Do not touch anything and do not enter by yourself, as the subjects may still be inside. Wait until security and police arrive. If you see a suspicious person around the area, obtain the best description you can, including height, weight, hair color, sex and clothing worn without making contact. Give this information to security as soon as possible.

- 36 -

Ten Shoplifting Prevention Tips

Businesses lose billions of dollars each year to shoplifting, and often must pass this loss on to the customers through higher prices. Below you will find ten tips that might aid you in reducing shrinkage in your store.

1. Serve customers, particularly children and teens, as quickly as possible. Be sure to make eye contact with everyone who enters your store.

2. Employees should always have an unobstructed view of customers and stock.

3. Fitting rooms should always be supervised.

4. Remove empty hangers from display racks.

5. Look out for nervous customers, bulky clothing, shopping bags, strollers and people changing or removing tickets.

6. Train your employees in how to reduce opportunities for shoplifting and your store procedures for the handling of shoplifters.

7. Keep stockroom and storage rooms secured whenever they are not occupied by employees. Never assume personal items are secure in these areas.

8. Keep highly pilferable and expensive merchandise under constant care.

9. Keep displays full and orderly so employees can see at a glance if something is missing.

10. Consider using mirrors to eliminate “blind spots” in corners that might hide shoplifters.

- 37 -

���)����%�

Common Area Promotions The excellent Mall occupancy rate has resulted in very little common area space available to the Marketing Department for common area promotions. Common area space is at a premium. However, it is our goal to work with you to help boost individual store sales through promotions or special events utilizing the common area that is available. If your store is having a seasonal or monthly event and you would like to use the common area, please contact the Marketing Department at (503) 528-8515, and we will be happy to work with you. Displays On those occasions when we have an empty store front or retail merchandising unit (cart), there exists an opportunity to display your store’s merchandise. This is a great way to promote a special activity or a new product. If you are interested in this opportunity you may get your name on a list by calling the Marketing Assistant at (503) 528-8515. You must merchandise the displays yourself at a pre-scheduled time Wednesday through Sunday. The length of time you might have the display varies as the mall reserves the right to have the display area back if it has been leased. Length of stay is also dependent on the number of stores on the waiting list. Employment Opportunities

When people are looking for employment it can be very difficult and time consuming to walk around the entire mall and look for help wanted signs. For this reason, Lloyd Center provides a binder located at the Customer Service desk where all merchants can list their job openings. When the employment book is used as well as a sign in your store front, it is more coverage and should make it easier to fill the position. Don’t forget that the marketing department can list any of your job openings on the Lloyd Center website as well. It is recommended that merchants try to keep the book and website updated, so that all of the information is accurate.

- 38 -

Gift Bag Program Lloyd Center has developed a formal tourism program to market the Mall to the huge tourism market, which includes bus tours, convention travelers, day-trippers and independent travelers. We prepare several hundred gift bags each year for distribution to these Mall guests. We are always in need of bounce back coupons, product samples or small gift items. We are happy to include items from your store in these gift bags. Anything you can give us to insert into the gift bag which will cause the guest to visit your particular store in person serves as a valuable sales tool. Lloyd Center Website Lloyd Center’s, www.lloydcenter.com, is a wealth of knowledge to customers and includes such information as store directories, store descriptions, gifts ideas, mall events and job postings. It is up to each individual store as to how much they want to be involved with the website, but the more information about your store, the more free exposure you will receive. Periodically the Marketing Department will send out notices in the Red Alerts regarding updating the website. Do not feel like you have to wait though. If there is ever a new store description or employment opportunity that you would like to have displayed on the website, you have the access to update your store information. Log on to www.retailhub.com and register your store. Mallfinder will contact you to verify your store and manager information. If you have any questions regarding the website, please stop by and see Ann or Amy. Mall Signs The Mall maintains, throughout the common area, a large number of sign holders. These sign holders generally contain signs with messages about mall gift certificates, availability of strollers and wheelchairs, mall hours, thank you for shopping with us, Planet Kid and special events. If you have a special “in-store” event and think mall signs in the common area would benefit your store, call us. We are happy to work with you. Stores should be able to provide professionally printed 22x28 posters, but may call the Marketing Department for production assistance.

- 39 -

Automated Phone System (Mallfone)

When customers look up Lloyd Center in the phone book, the number they find leads them to an automated phone system. This phone system can connect customers directly to any of the merchants or to the management office. The automated system also offers helpful information such as store hours and location as well as mall events. Merchants can become involved in this program by submitting information to Marketing in the mall office about any upcoming events or special offers your store might be having. These updates will then be made to the system, and customers can choose to listen to them. Things to keep in mind:

• Keep information very concise • Always provide the Marketing Department with a start and end date for the

Mallfone announcement Merchant Meetings

Monthly Manager’s Meetings are held the second Friday of every month. These informal meetings cover multiple topics such as marketing and promotional opportunities, updates on mall events and leasing, useful retail/sales information and guest speakers. These meetings are also a time to network with your fellow store managers and let everyone know what is going on in your store. Occasionally category meetings are held to discuss any promotional opportunities that exist for like merchants. The Marketing Department is always willing to sit down with any merchant to discuss their opportunities individually.

- 40 -

Mystery Shopping Research indicates customer satisfaction continues to be a major factor when customers decide where to shop and whether to return to a store/mall again. The goal for Lloyd Center is to exceed customer expectations every time the customer shops in any store in the mall. We have established an in-mall Mystery Shopping program where stores can request to be shopped by our Mystery Shopping Task Force, comprised of mall employee volunteers. Our findings will be shared with local managers to assist in sales training and to improve the performance of sales associates. The goal – a higher level of customer satisfaction resulting in higher sales. If you are interested in hearing more regarding this program, please call the Marketing Department at (503) 528-8515. Planet Kid

The Planet Kid Program at Lloyd Center is a great way to get publicity and help support a wonderful program at the same time. Every quarter, the Marketing Department organizes an activity for all of its Planet Kid members and sends them a monthly newsletter. Currently the number of children enrolled is 5,500 and climbing! An easy way to get involved is to contribute to the newsletter, perhaps through a coupon. Merchants can also sponsor one of the quarterly events or donate an item from your store to be used as a raffle item. Kids are always excited about free prizes, and you can be sure they will run home and show their parents the cool things that they won because your store donated!

- 41 -

Press Releases Lloyd Center regularly provides the local media with press releases to promote special events, sales promotions and community programs. We also provide press releases announcing new store openings, relocations and remodels. Although the branding of the Mall is generally a function of how the Mall is marketed, every positive story on television or radio and in the newspaper contributes to the public’s overall view of the center. We want to work with your store to help promote anything that is positive and newsworthy. If your store is making changes or you have a special event to promote, we want to be your partner in helping to submit the information. Give us the information, we will draft the release and submit it. Red Alert Program

The Red Alert Program is a very effective tool for getting information out to your fellow merchants. It is important not to forget the wealth of possible customers that exist within the mall. Red Alerts are distributed weekly on Wednesdays to all of the stores and offices in the mall. They contain a weekly newsletter produced by the Marketing Department and any other appropriate fliers to inform merchants of any important events or information. Merchants are also welcome to add any information they wish to disperse. Examples could be coupons, upcoming sales or anything exciting happening in your store. Red Alerts are an easy and effective way to get involved with other merchants at Lloyd Center. Things to Remember:

• Any additions to Red Alerts need to be received by Thursday at 4:00 pm • Each merchant is in charge of making 250 copies of information to be distributed • Red Alerts are delivered weekly on Fridays • Contact the Marketing Department with any questions

- 42 -

Table Tent Advertising Program There are very few times in a mall when you have the undivided attention of customers. One of those times is when they are in the Food Court. Merchants can take advantage of that time by becoming involved in the Table Tent Advertising Program. Merchants at Lloyd Center have the opportunity to produce table tents to be displayed on every single table in the Food Court. Things to remember:

• Merchants can call the Marketing Assistant to reserve a two-week time period • Merchants are responsible for producing the table tents as well as distributing

them in the food court • There are approximately 350 tables, but it is recommended to make 900 because

they will inevitably be thrown away and need to be replaced during the two-week period.