$$$$

Lead Generation KitLead Generation KitLead Generation KitLead Generation KitLead Generation KitTO JUMPSTART YOUR BUSINESS

bull 2018 EDITION bull

INTRODUCTION

ldquoYou are out of business if you donrsquot

have a prospectrdquordquo- Zig Ziglar

The road toward revenue begins with leads Whether

reaching out to your first few customers or looking to grow

your client base your business needs to stay visible and

relevant to the people who are going to buy from you Thatrsquos

what lead generation helps you accomplish

But lead generation can appear daunting to most of us

especially today when wersquore faced with a dizzying array

of choices and information In fact study after study has

shown that the vast majority of businesses still name lead

generation as their 1 marketing challenge

Thatrsquos why we put together this brief but comprehensive

guide to lead generation This eBook walks you through

everything you need to get started building a strategy that

consistently brings the right kind and the right number of

leads into your sales pipeline

Wersquoll start with a quick overview of what lead generation is

and how it works then wersquoll go into greater depth about each

key component of a modern lead generation strategymdashfrom

email all the way to SEOPPC So strap in and hang on tight

Yoursquore about to fire up your revenue engine

INTRODUCTION

ldquoYou are out of business if you donrsquot

have a prospectrdquordquo- Zig Ziglar

The road toward revenue begins with leads Whether

reaching out to your first few customers or looking to grow

your client base your business needs to stay visible and

relevant to the people who are going to buy from you Thatrsquos

what lead generation helps you accomplish

But lead generation can appear daunting to most of us

especially today when wersquore faced with a dizzying array

of choices and information In fact study after study has

shown that the vast majority of businesses still name lead

generation as their 1 marketing challenge

Thatrsquos why we put together this brief but comprehensive

guide to lead generation This eBook walks you through

everything you need to get started building a strategy that

consistently brings the right kind and the right number of

leads into your sales pipeline

Wersquoll start with a quick overview of what lead generation is

and how it works then wersquoll go into greater depth about each

key component of a modern lead generation strategymdashfrom

email all the way to SEOPPC So strap in and hang on tight

Yoursquore about to fire up your revenue engine

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UK +44 2074425066

AU +61 2 9037 2248

call us email us

NZ +64 99143122

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The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 3

INTRODUCTION

What is Lead Generation

The textbook definition of lead generation goes somewhere along the lines of ldquothe process of driving and directing interest into a product or service for customer acquisitionrdquo

Thatrsquos a mouthful so letrsquos instead turn to how experts and practitioners think about lead generation in the real world

bull Demand Generation vs Lead Generation ndash According to Experts

Set your goals and identify your target audience

Before anything else in lead generation you need to set clear goals for your campaigns and to refine your target prospect profile

bull The 4 Main Lead Generation Goals What Has Changed amp How to Reach Them

bull Identifying Key Target Customers in Lead Generation

bull Where Can You Get a Good B2B Lead List

STEP 0

THE BASICS

What is Lead Generation DefineD By 7 Marketing experts

THE BASICS

identifyinG Key tarGet Customers in Lead Generation

How Does it Work

Simply put lead generation is the series of steps that turn your target customers (prospects) into potential buyers (leads) Herersquos a rundown of how lead generation works as well as tips and tricks to get the most out of each step

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The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 4

INTRODUCTION

INFOGRAPHICS

the 5 suCCess faCtors of muLti-

ChanneL marKetinG reveaLed

SLIDESHOW

hoW to effeCtiveLy

QuaLify a Lead

Drive interest and awareness

Lead generation starts with raising awareness This is done through email marketing social media outreach SEO efforts content marketing paid channels and phone calls to prospects

bull Using the Psychology of FREE Stuff to Generate Leads

bull 20 Types of Lead Generation Content to Put Behind Your Landing Pages

bull The 5 Success Factors of Multi-Channel Marketing Revealed [INFOGRAPHIC]

Capture relevant prospect info

Once a prospect shows interest the next step is to gather information that helps you figure out the best ways to interact with that particular lead This typically involves collecting contact demographic firmographic and other details

bull The Most Significant Information You Need to Get from Leads

bull B2B Sales Profiling Questions A Starting Place

bull When is a Lead a Lead

bull How to Effectively Qualify a Lead

STEP 1

STEP 2

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The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 5

INTRODUCTION

Engage and Nurture Leads

Not all leads will become customers right away Some leads need a bit more qualifying and nurturing to determine if theyrsquore a good fit for your product or service

bull Classification of Sales Leads Hot Warm or Cold

bull The Best Way to Nurture ndash Are You Being a Good Parent to Your Leads

bull QampA What Makes an Effective Lead Nurturing Program

bull The Remedy for Unqualified Leads Nurture Them Until Theyrsquore Ready

Test track and tweak

Lead generation doesnrsquot end once yoursquove handed a lead over to sales or turned a prospect into a customer Testing is part of the process too and itrsquos done throughout each step of the way

bull Testing and Optimization for Lead Generation

bull Use AB Testing To Improve Lead Generation

bull 5 Places in Your Lead Generation System that Need AB Testing

bull Lead Generation Tricks and Tips by Heidi Cohen

STEP 3

STEP 4

Whatrsquos it Made Up of

Todayrsquos lead generation campaigns are made up of a lot of moving parts Because your target buyers now use different ways to find information on products and vendors yoursquore only going to get in front of prospects by being in the places where theyrsquore looking

That means you need to integrate different channels to ensure yoursquoll be able to connect with leads These include

bull Email

bull Social Media

bull Telemarketing

bull Content Marketing

bull SEO PPC

Moreover combining all these tools together in a single coherent strategy will require having the right team and technology in place

In the next sections wersquoll go over each of these components in more detail So keep your seatbelts buckled Wersquore only getting started

ultimate lead GeNeRatiON Guide tO

EMAIL MARKETING

ldquoEmail has an ability many channels donrsquot creating valuable personal

touches ndash at scalerdquo- Jordie van Rijn

Email is the workhorse of todayrsquos

lead generation campaigns No other

marketing channel compares with

its scope and reach With an ROI

that handily beats out the rest itrsquos

every modern marketerrsquos favorite

tacticmdashand it should be yours too

But donrsquot take our word for it Check

out the email resources wersquove pulled

together in this guide

USA +1 8888107464

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AU +61 2 9037 2248

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NZ +64 99143122

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The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 7

EMAIL MARKETING

Why Emails Work

If a 3800 ROI doesnrsquot convince you to pick up email then the following stats and charts surely will

bull 10 Eye-Opening Email Marketing Stats You Need to Know

bull 7 Stats That Prove Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

Getting Started

One of email marketingrsquos biggest strengths is its fairly favorable learnint familiar with this channelrsquos ins and outs

bull A Beginnerrsquos Guide to Successful Email Marketing

bull Advanced Email Marketing Beyond the Basics

bull 13 Business Goals You Can Achieve Through Email Marketing

All About the List

In email marketing it all starts with the list So itrsquos crucial to build and grow your email contact list the right way

bull How You Can Build an Email Marketing List as Quickly as Possible

bull 105 Tips Tools and Tactics to Build Your Email List

bull The Essential Checklist to Finding a Decent Leads Database Provider

bull 7 Tips for Effectively Managing Email Lists

bull How to Keep Your Email Lists Sparkling Clean

bull Easy Tips in Finding and Removing Duplicate Data on your Email List (Using Excel)

INFOGRAPHIC

Proof that emaiL marKetinG is

stiLL the most reLiaBLe ChanneL

STATISTICS

10 eye-oPeninG emaiL marKetinG stats you need

to KnoW

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UK +44 2074425066

AU +61 2 9037 2248

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The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 8

Measuring Success

Email marketing is one of the most data-driven channels in a marketerrsquos toolkit From delivery to conversion rates every activity (or lack thereof) is tracked measured and reported

bull How to Measure the Effectiveness of Your Email Campaigns

bull Your Complete Guide to Measuring Email Marketing Success

bull 6 Email Marketing Metrics Everyone Should Measure (No Excuses)

bull Email Engagement Metrics More than Your Typical Analytics

bull Email Marketing Benchmarks

Fine-tuning Performance

Both actual and test results shape email strategies Without thorough tracking and testing itrsquos hard to improve outcomes or fix problems

bull Email Testing Basics What You Need to Know

bull 4 Basic AB Testing Tips for Beginners

bull The 5 Parts of the BEST Lead Converting Email [INFOGRAPHIC]

bull Statistics 8 Effective Email Marketing Strategies Backed by Science

bull 13 Ways to Increase Your Conversion Rate Right Now

Email Marketing Resources

Email marketing evolves at a rapid pace To stay informed and stay ahead bookmark these top-notch email marketing blogs

INFOGRAPHIC

the 5 Parts of the Best Lead

ConvertinG emaiL

EMAILCENTER

RETURN PATH

LITMUS COMPANY

vERTICAL RESPONSE

MAILCHIMP EMAIL MARKETING

BOOKMARK

EMAIL MARKETING

ultimate lead GeNeRatiON Guide tO

SOCIAL MEDIA

ldquoDonrsquot just be selling

be connectingrdquo- Bernard Kelvin Clive

If email personalizes your interactions

with prospects social media humanizes

the lead generation process Depending

on which sources you consult anywhere

between 83 to 91 of B2B businesses

use some form of social media

marketing If yoursquore about to join their

ranks take a look at the resources wersquove

hand-picked for this guide

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The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 10

SOCIAL MEDIA

Socialrsquos Role in Lead Generation

From social ads to word-of-mouth social media moves the sales needle Here are specific ways this channel helps generate leads and acquire customers

bull 30 Statistics About B2B Social Media Usage

bull 7 Ways to Generate Leads on Social Media

bull 3 Ways to Boost Your Lead Generation With Social Media

bull Top Influencers Weigh In Social Mediarsquos (Measurable) Impact on Sales

LinkedIn

Social Media Examinerrsquos recent industry report says that 37 of B2B marketers rank LinkedIn as their top social lead generation platform of choice Thatrsquos because LinkedIn continues to drive the majority (about 80 for some marketers) of social media leads for B2B companies

bull Beginnerrsquos Guide to LinkedIn

bull The Sophisticated Marketerrsquos Guide to LinkedIn 2017 Edition

bull 7 Advanced LinkedIn Strategies for B2B Marketing

bull Lead Gen Forms - A Lead Generation Tool For B2B Marketers on LinkedIn

bull How to Use LinkedIn Sales Navigator for Better Prospecting

Facebook

Facebook has now overtaken LinkedIn as the most important B2B social media platform Thatrsquos due in no small part to recent updates to the Facebook ecosystem that give B2B marketers more prospect targeting and conversion capabilities

bull Using Facebook for B2B Lead Generation

bull Lead Generation with Facebook Ads ndash The Definitive Guide

bull 12 of the Best Facebook Post Ideas for Facebook Lead Generation

bull [Test Results] What You Need to Know About Facebook Lead Ads

bull Add ldquoSignup Formrdquo App to Your Facebook Fan Page to Generate More Leads

STATISTICS

30 statistiCs aBout B2B soCiaL

media usaGe

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NZ +64 99143122

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The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 11

SOCIAL MEDIA

Twitter

B2B marketers rank Twitter as the third most effective social media platform Around 77 of B2B marketers use Twitter to distribute content and as much as 71 of tech marketers use the microblogging site for product launches

bull A B2B Guide for Twitter Lead Generation

bull How to Use Twitter to Generate B2B Leads

bull The Ultimate Guide To Building Your Twitter Presence

bull Small Business Twitter Guide

bull Advanced Twitter Marketing Techniques That Will Help Your Twitter Account Take Off

bull How to REALLY Run a Twitter Lead Generation Campaign

Google+

Though not as heavily used as the other major social platforms Google+ still provides some added benefit to many marketersrsquo social lead generation efforts The sitersquos number of monthly active users ranges from 111 to 540 million and the platform remains a preferred content sharing and SEO tool

bull Why you still need Google+ for B2B lead generation in 2017

bull Is Google+ still Relevant for B2B Lead Generation

bull A Plus for your Brand Generating Leads with Google+

bull 10 Smart Tips to Leverage Google+ for Increased Web Traffic

bull 5 Rich Media for Enhancing your Brandrsquos Influence in Google+

bull How to Grow Your Google+ Engagement

Social Media Marketing Resources

To help you stay up-to-date with the ever-changing social media marketing landscape herersquos a list of blogs and resources to keep a close eye on

SOCIAL MEDIA ExAMINER

JEFF BULLAS

MARKETINGSHERPA

QUICKSPROUT

SOCIAL MEDIA B2B

BOOKMARK

ultimate lead GeNeRatiON Guide tO

TELEMARKETING

ldquoMost people think lsquosellingrsquo is the same as lsquotalkingrsquo But the most effective salespeople know that listening is the

most important part of their jobrdquo

- Roy Bartell

Telemarketing occupies a vital place

in modern B2B lead generation

While todayrsquos digital marketing tools

offer unprecedented targeting and

personalization capabilities therersquos

no substitute to the power of live

phone conversations at cultivating

relationships with prospects Herersquos how

you can leverage phone calls in your

lead generation strategy

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The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 13

Telemarketing 2020

Modern telemarketing no longer relies on the old smile-and-dial tactics of yesteryears Instead todayrsquos lead generation campaigns use phone calls to turn touch points from other channels into relevant and personalized conversations

bull What is Telemarketing

bull The Real Score Between Telemarketing and Telesales

bull What is Cold Calling 20

bull Ready Set Call Getting the Most of Telemarketing in Generating Leads

bull Going Beyond the 500 ROI How to Integrate Telemarketing with Other Channels

Multi-role Telemarketing

From follow-ups to lead nurturing to content distribution herersquos a whole laundry list of crucial roles that telemarketing plays in lead generation today

bull Who Says Telemarketing Canrsquot Drive Leads Further Down the Sales Funnel

bull Using Telemarketing ndash An Effective Strategy for Lead Nurturing

bull Outbound telemarketingrsquos place in modern lead nurturing

bull Customer Profiling Checklist in verifying Business Contacts

bull Get Better Success On Trade Fairs With Event Telemarketing

bull Sales Follow-Up Calls and Emails Why When and How

bull What Is Sales Acceleration Start By Picking Up Your Phone

bull Telemarketing The Missing Piece in Your Content Distribution Plan

bull Should Cold Calling Be A Part Of Your SEO Strategy

TELEMARKETING

THE BASICS

What is CoLd CaLLinG 20

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AU +61 2 9037 2248

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NZ +64 99143122

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SALESCALLBOXINCCOM

The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 14

Dos Donrsquots and Everythingin Between

Now that you know how telemarketing fits in your lead generation strategy itrsquos time to take a look at some tips and tools to realize its full potential

bull How to Make your Outbound Campaign Standout A B2B Telemarketing Guide

bull Keep Prospects Glued on the Phone Like Bees to Honey

bull The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40 Increase in Sales)

bull What Makes an Outstanding Telemarketing Campaign (for All Types of Industry)

bull How to Structure a Successful B2B Sales Call Blueprint

bull Be a SMART Marketer Know the Best Time to Call your Prospects

bull 6 Ways a SMART Telemarketing Platform Doubles Sales Productivity

bull 5 Data-backed Tips for Better Phone-based Sales Presentations

bull Donrsquot Waste a Moment See Sample Cold Calling Scripts

bull How to Find the Right Telemarketing Company

Telemarketing Resources

For more in-depth discussions on all things telemarketing herersquos a few blogs and sites to follow

TELEMARKETING

THE SAvvY MARKETER

TELEMARKETING

THE TELEMARKETING SERvICES

BOOKMARK

FREE RESOURCE

donrsquot Waste a moment see samPLe CoLd

CaLLinG sCriPts

ultimate lead GeNeRatiON Guide tO

CONTENT MARKETING

ldquoGreat content is the best sales

tool in the worldrdquo

- Marcus Sheridan

Itrsquos been more than two decades since

Bill Gates wrote his famous essay

ldquoContent is Kingrdquo and much of what

the piece predicted has so far come

to fruition The latest survey from

the Content Marketing Institute finds

that 88 of B2B marketers actively

carry out content marketing Thatrsquos

because content underpins modern

lead generation so itrsquos something no

business can do without

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UK +44 2074425066

AU +61 2 9037 2248

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NZ +64 99143122

SG +65 31591112

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The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 16

CONTENT MARKETING

The Basics

While virtually everyone nowadays claims to practice content marketing not all practitioners fully understand the what and the why So if you canrsquot tell copy from content donrsquot skip this part

bull What Is Content Marketing

bull What Exactly Is Content Marketing and Why Do You Need It

bull Why is Content Marketing Todayrsquos Marketing 10 Stats That Prove It

bull Why You Shouldnrsquot Do Content Marketing

bull What Exactly is a Content Marketing Strategy

Content Audience

Before creating content you need a clear picture of your target audience Your target prospects can give you a rough idea about your content audience but to really pinpoint the latter you have to develop specific audience profiles

bull B2B marketing Do you really need different content for different audiences

bull 4 Steps to Finding the Right Audience for Your Content

bull How To Find Your Target Audience And Create The Best Content That Connects

Buyer Journey

The best content are those that fulfill a need To stay relevant and useful your content should be mapped to specific stages in the prospectsrsquo journey IDC succinctly defines the buyer journey as nothing more than a series of questions that must be answered

bull Map Your Content to the Customer Journey

bull A Step By Step Guide To Building Customer Journey Maps

bull How to Use a Customer Journey Map to Create Content that Sells

SLIDESHOW

understand the Buyer

Journey idC

USA +1 8888107464

UK +44 2074425066

AU +61 2 9037 2248

call us email us

NZ +64 99143122

SG +65 31591112

my +60 327727370

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The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 17

CONTENT MARKETING

Lead-Generating Content

Not all content types or formats work well at generating leads Recent research shows that whitepapers webinars case studies blogs videos and infographics remain the top lead-generating content formats

bull Content Types That Drive B2B Leads amp Generate Revenue [CHART]

bull The Types of Content that Work in Lead Generation

bull Generate More Leads with These 7 Content Marketing Campaign Ideas

bull Using Content Upgrades for Lead Generation

Content Creation

More than 60 of marketers rank creating quality content as their main content marketing challenge If you happen to find yourself in this group the following links will help you get out of a content creation rut

bull How to Write Content That Gets Read and Shared

bull Outsourcing Content Where To Look And Tips For Getting It Done

bull 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

bull 9 Tools to Help You Come Up With Content Ideas

bull Top 5 Content Ideas to Inject in your Blog [INFOGRAPHIC]

bull How to Identify Content Topics That Hit Home With Your Readers

bull How to Find Content Topics That Score Big Using Keyword Research

bull 101 Ways to Source Content Ideas

bull 13 Experts Share How to Build a Well-Run Content Team

bull The Complete Guide to Choosing a Content Calendar

FREE RESOURCE

12 tooLs to haCK your Content

Creation WorKfLoW [plus free Content CalenDar]

USA +1 8888107464

UK +44 2074425066

AU +61 2 9037 2248

call us email us

NZ +64 99143122

SG +65 31591112

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The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 18

CONTENT MARKETING

Promotion Distribution and Conversion

The old build-it-and-they-will-come mindset doesnrsquot work anymore As content marketing guru Andy Crestodina puts it ldquoItrsquos not the best content that wins Itrsquos the best promoted content that winsrdquo

bull How Content Promotion Works 11 Strategies to Try

bull Content Distribution Strategies and Tools to Drive Traffic

bull Is content syndication right for your Digital Strategy

bull How to Reach Influencers and Grow Your Content Audience [vIDEO]

bull Landing Page Basics Making Your Content Marketing Convert

bull A Practical Guide to Content Marketing Metrics

Content Creation Resources

Itrsquos a bit hard to make a shortlist of the top sources of content marketing knowledge but the below blogs are a great starting point

VIDEO

hoW to reaCh infLuenCers

and GroW your Content audienCe

THE BASICS

LandinG PaGe BasiCs maKinG your Content

marKetinG Convert

CONvINCE amp CONvERT

COPYBLOGGER

HUBSPOT

QUICK SPROUT

CONTENT MARKETING INSTITUTE

BOOKMARK

ultimate lead GeNeRatiON Guide tO

SEO AND PPC

ldquoGoogle is the new corporate homepagerdquo

- Jeremiah Owyang

Anywhere between 71 to 93

of B2B buyers start their research with search engines Thatrsquos

why organic traffic and paid ads

consistently rank among the top

drivers of B2B leads This section

looks at must-know resources for

integrating these two channels

into your lead generation program

USA +1 8888107464

UK +44 2074425066

AU +61 2 9037 2248

call us email us

NZ +64 99143122

SG +65 31591112

my +60 327727370

hk +852 36786708 INFOCALLBOXINCCOM

SALESCALLBOXINCCOM

The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 20

Organic Search (SEO)

On average SEO leads have a close rate of 146 a number which is 86 times higher than close rates of leads from most other channels as a result close to 9 in 10 marketers consider their SEO efforts to be very successful

bull How to Leverage SEO for B2B Lead Generation

bull Easy and Quick Guide How to do SEO as a Beginner

bull How to Drive Traffic to Your Website

bull Periodic Table of SEO Success Factors

bull How to Use SEO To Influence B2B Buyers On Social Media

Paid Ads (PPC)

Unbounce says that PPC visitors are 15 times more likely to buy than organic visitors This makes paid ads a must-have (instead of a nice-to-have) lead generation channel

bull Generating Leads with PPC

bull How to Improve the Quality of Your B2B PPC Leads

bull PPC for B2B - Best Practices for Lead Generation

bull PPC + SEO = Match Made in Marketing Heaven

bull Your Guide to AdWords

bull The Complete Always-Updated Guide to Facebook Advertising

bull The Complete Guide to LinkedIn Ads

SEO and PPC Resources

A more thorough discussion of SEO and PPC marketing can easily fill volumes So wersquore recommending the following first-rate online resources to extend what wersquove covered in this guide

SEO AND PPC

THE BASICS

easy and QuiCK Guide hoW to

do seo as a BeGinner

SEARCH ENGINE LAND

SEARCH ENGINE WATCH

MOZCOM

KISSMETRICS BLOG

BOOKMARK

PUTTING ITALL TOGETHER

ldquoGreat campaigns result from collaboration and technology should

help support that collaborationrdquo

- Mary Beth Parks

As much as 76 of todayrsquos B2B buyers

use 3 or more channels for research and

take up to 6 to 8 touches before becoming

a valid lead Thatrsquos why modern lead

generation combines (at the very least)

email social telemarketing content and

search into a single integrated strategy

This ldquomulti-channelrdquo ldquomulti-touchrdquo

approach in turn requires having the right

process people and platforms

USA +1 8888107464

UK +44 2074425066

AU +61 2 9037 2248

call us email us

NZ +64 99143122

SG +65 31591112

my +60 327727370

hk +852 36786708 INFOCALLBOXINCCOM

SALESCALLBOXINCCOM

The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 22

PUTTING IT ALL TOGETHER

Untangling Multi-channel Multi-touch Lead Generation

A multi-channel strategy ensures that you attract and retain prospects by delivering what theyrsquore looking for precisely when and where they need it Meanwhile multi-touch guarantees your message remains consistent across the different channels in your campaign and stays relevant throughout the stages in your sales funnel

bull Multi-channel Marketing Is It Worth Adopting

bull Stats that Show That You Should Invest In Multi-Channel Marketing [Slides]

bull The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy

bull How to Run Multi-channel Marketing Programs

Defining and Refining Your Process

Exactly how each lead generation component fits into your program will depend on the buyingsales process you follow Outlining your process into detailed steps or stages enables you to identify what roles each member of your team fulfills and which activities your lead generation platform supports

bull What is A Lead Generation Funnel and How To Create One

bull A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel

bull The Grande Guide to Lead Scoring

bull Quick and Easy Guide to Managing Your Leads

The Modern Lead Generation Team

As you can guess present-day lead generation programs depend on a combination of different skills and expertise to function Whether you run a one-man marketing department or manage an entire division the following links will help you build a lead generation dream team

bull The Top 8 Priorities for Any One-Man Marketing Team

bull 15 Skills of the Modern Marketing Team

bull Four Tips When Hiring Top Talent for Sales Lead Generation

bull Two Important Lessons for Managing a Lead Generation Team

bull How to Build an Outbound B2B Lead Generation Team that Drives Sales

bull 4 Signs That You Badly Need a Lead Generation Team

bull 5 Top Lead Generation Companies and How to Choose One

SLIDESHOW

stats that shoW that you shouLd invest in muLti-ChanneL

marKetinG

USA +1 8888107464

UK +44 2074425066

AU +61 2 9037 2248

call us email us

NZ +64 99143122

SG +65 31591112

my +60 327727370

hk +852 36786708 INFOCALLBOXINCCOM

SALESCALLBOXINCCOM

The UlTimaTe lead GeneraTion KiT To JUmpsTarT YoUr BUsiness (2018 ediTion) 23

PUTTING IT ALL TOGETHER

Technology that Powers Lead Generation

Tools like marketing automation platforms (MAPs) and customer relationship management (CRM) software are the glue that binds a modern lead generation campaign together They automate tedious and boring tasks leaving the exciting and critical parts of lead generation to humans Thatrsquos why slightly more than 6 in 10 MAP users rank lead generation as their primary strategic goal

bull Lead Generation Stats that Prove Marketing Automation Works [vIDEO]

bull 5 Reasons to Try Marketing Automation

bull How to Choose the Right Martech and PRtech Solutions

bull Humanizing Marketing Automation A Three Step Plan

bull 10 Scary Marketing Automation Fails and How to Avoid Them

bull What is CRM and Why Do You Need It

bull How to Choose the Right CRM for Your Business

Lead Generation with Callbox

Callbox helps you develop and execute a multi-channel multi-touch lead generation campaign We provide you with a team that puts into action everything wersquove covered in this guide plus the insights and tools to maximize results

bull How Our Service Works - A step-by-step guide to our proven B2B lead generation process

bull Callbox Pipeline Demo - A brief tour of our proprietary CRM tool

bull Lead Nurture Tool - An overview of the Callboxrsquos Pipelinersquos drag-and-drop marketing automation feature

bull SMART Calling - A quick intro to our data-driven call scheduling and management tool

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GET A FREEMARKETING CONSULTATION

Click here or dial 888-810-7464

wwwcallboxinccomfree-lead-generation-consultation

Now yoursquore ready to drive more leads and new customers into your sales pipeline