GET SEEN

Jennifer AdenEnterprise Sales

ViroolJennifer@virool.comDirect: 415-403-2268

Cell: 213-864-2146

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Why use online video? • Shifting TV ad budgets to online video made campaign reach more

effective by generating a lift in*:

– Brand recall (33%)– Message recall (45%)– Likability (40%)– General recall (15%)

• 15 % Reallocation of television-only budgets resulted in a 4.2 percent increase in reach at an 11 % lower CPM

*Nielsen and IAB study December 2013

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What is Native Advertising?

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1. User Initiated2. Part of the Content Stream3. Relevant4. Engaging5. Effective

Native Advertising Is:

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People Share Native Video, Not Pre-Rolls

• Generate 82% brand lift compared to 2.1% with pre-rolls.

• Viewers opt-in to watch native video

• Native Video Advertising empowers the viewer to spread the brand message, and is discovered in environments conducive to sharing (i.e. social media)

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Would you Rather Promote Your Video…

… Just Here…Or Here As Well?

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1 BEHAVIORAL TARGETINGAGE GENDER LOCATION INTERESTS PLATFORM

We will show your video to the people who fit your demographic AND are likely to share your content

with their friends.

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2 CONTEXTUAL TARGETING

We time it perfectly by showing your video to people currently reading information related to your video.

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3RE-TARGETING

Re-target the most engaged viewers w/offers for increased ROI!

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• Reports in real-time: impressions, views, shares, clicks, engagement, and geo-location.

• See who is watching your videos, from where and from what device.

• See who is sharing your video on Facebook, Twitter in real-time.

REAL-TIME ANALYTICS4

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Monitor Engagement

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Comprehensive Reports

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Competitive Analysis

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Placement Examples

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Blogs And Websites

Videos will be displayed

seamlessly on blogs and sites

We work with over 10,000 leading sites to seamlessly display your video as part of their content

Publishers include:

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We work with 200+ Facebook Apps and Games and are able to reach over 100M viewers on Facebook

Facebook & In-Game Placement

Publishers include:

We only show the video to

the demographic

you’re looking to target.

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Publishers include:

Mobile Placement

We work with 20,000 games and apps on iPhone and Android to deliver the most targeted video solutions for our clients.

Overlay share buttons and custom calls to action

Customize player for targeted

engagement!

Want to include interactivity In the player?

NO PROBLEM!

We will work with your client’s campaign needs to customize the player in any

way we can.

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Case Studies

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Turkish Airlines - Kobe vs Messi

• 2.5M YouTube views in 24 hours• 250k Paid views • 25k Facebook shares, 10k Tweets• 10x More Earned Media

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Volvo Trucks – The Epic Split

• 56.9M YouTube Views• 8M Paid Views• 815k FB shares, 68k Tweets• 7x More Earned Media

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Fiji Tourism- Where Happiness

Finds You

• 915,000 total views• 20,000 paid views• 80% social engagement rate• 47% share rate

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JC Penney-2014 Oscars

• 154k YouTube Views• 120k Paid Views• 1,416 FB Shares, 171 Tweets, 35 Google+ shares• 40 new YouTube subscribers• Doubled their total historic YouTube views in 1x week and rising!

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3-12-14

Proactive Channel Monitoring

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Banana Republic-Surprise Fashion

Show

• 72k YouTube Views• 10k Paid Views• 3k FB Shares, 1k Tweets• 7x More Earned Media

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Adobe- Jesse Watt #madethis

• Average engagement time: 1 min, 15 seconds• 83% engaged longer than 30 seconds• 52% Share Rate• 7x More Earned Media

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35,000+ Customers Use Virool

Over 100,000 Videos Promoted