Liz StevensonInnovation & Partnerships

Office of Environment Services

Contact:+44 122 371 5948

liz.stevenson@cambridgeshire.gov.uk

CC1308 Castle Court, Shire Hall,Cambridge CB3 0AP United Kingdom

The ‘Cambridge Phenomenon’

• 1930: Cambridge was a market town with a population of 100,000 people. A world class University but very little entrepreneurial business.

• 1978: 20 ‘high tech’ companies employing about 100 people and the sub region was one of the poorest in the UK.

• 1990: 1 stock market quoted company.

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The ‘Cambridge Phenomenon’

• 2006: Amongst wealthiest sub regions in the UK:– 40,000 people employed in knowledge based businesses– 1,500 ‘high tech’ companies. (Only 200 related to Cambridge University)– 70 stock market quoted companies.

• City of Cambridge and South Cambridgeshire account for only 0.8% of UK population but business resident in these two districts currently have 8% of UK venture capital funding invested in them.

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Cambridge is competing for talent with the best US clusters

US Metros (£1BN = $1.4 MN*MN)www.bea.gov/regional/gdpmetro/

Los Angeles-Long Beach-Santa Ana £490BNSan Francisco-Oakland-Fremont £210BNSeattle-Tacoma-Bellevue £140BNSan Jose-Sunnyvale-Santa Clara £100BN

New York-Northern New Jersey-Long Island £800BNBoston-Cambridge-Quincy £200BN

CB postcodes£8BN GDP

Greater South East of England~£450BN GDP*

99% of net regional contributions to UK

University10%

High Tech & Service

25%Public40%

Retail & Tourism

25%

Most Cambridge Network Members are in the GSE CB postcode jobs100%=120,000 employees

AddenbrookesBabraham BioscienceCity CouncilCounty CouncilPapworth…

Birketts LLPBTSuitcase TV

Johnson MattheyPursuit DynamicsTTP

LinxKaizenAdvantech

AeroflexGrant Instruments

London Business SchoolMoixa

Unilever

CoCatalyst

NetXtra

AlimentumArts TheatreFunky FunhouseThe river…

Greater South East

Anglia RuskinCambridgeIfM…

BDO Stoy HaywardsCresset

FreshLeaf Media

2Cs CommunicationsCoherent Logic

Samsung ElectronicsElectronic Success

Kodak UK

Cooper LomazMedical Device Technology

EML

BenchmarkIonscope

University of East AngliaAcro Precision EngineeringEnergi ip21NRP Enterprise

42 TechnologyAdmiral Windows

ExcitantProcal Analytics

IC Software

BPTechnology Strategy Board

1SpatialAbcamAccelrysAmadeusAmino CommunicationsAnalysys MasonAnglia Business ServicesARMAvevaBidwellsBoult Wade TennantCambridge ConsultantsCharles Russell LLPCitrix SystemsCSRDeloitte LLPEversheds LLPHays HewitsonsKPMG LLPMarshall GroupMills & ReeveMicrosoft ResearchNokia ResearchNW BrownPhilips ResearchPlextekRed GateSagentiaTaylor WessingTaylor VinterThermoFisher ScientificW.L. GoreXaar...

• New UK Government is changing the way economic development is being delivered:– Regions of England abolished by March 2012; budget to close

down during 2011– Local enterprise partnerships – sub-national – will be created.

Cambridge's is approved– 10-12 Technology Innovation Centres will be established (like

Fraunhofer)– Technology Strategy Board will continue to invest in R&D– 'Rebalancing the economy' is the focus which means public

sector will shrink and private sector job creation is the intention.

• To emerge culture-based creativity requires:– Personal abilities (to think

laterally, to be imaginative, "out of the box")

– Technical skills (often artistic)– A conducive social

environment that for instance encourages creativity (notably through art education), promotes investment in art and culture or citizens’ cultural participation, etc.

• Territories – cultural identities

• Society which nurtures an ecology conducive to creativity through regulation, education or investment in technology and culture

• Creative forces represented by “creators and creative professionals”, creative companies and institutions as well as creative social networks.

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Sources of creativity

• Nurtures and generates innovation (cultural, economic and social)

• Enables innovation to be more user-centred, essentially refers to the work of artists and creative people

• Is a process that is essential to cultural and creative productions, to marketing-driven industries and often helps give meaning to the act of consumption

• Provides means to stimulate social cohesion• Can be stimulated by the environment – society,

institution, family, education etc.

Culture-based creativity

Creative networks• Centre for Entrepreneurial

Learning (CfEL), East of England Stem Cell Network, BioPharma Market, Cambridge Product Management Network, CamAWiSE, CamLUG, CUTEC, Makespace, Cambridge Pitch and Mix, Camcreative, Cam Jelly, Camedia, Software East

• Creative Front: Advertising, architecture, computer and video games, design, designer fashion, film and video, music, performing arts, publishing, software, television and radio

Sustainable growth?

• Since 2001, county population has increased by 7.8% to 595,500 in 2008

• Predicted 665,100 by 2021• Cambridge city population is

117,700; 132,600 by 2028• 10% increase in population of

East of England; 20% increased demand for housing (demographic)

• Average house price in Cambridge was >7x average earnings in 2008

Thank you!

Liz StevensonInnovation & Partnerships

Office of Environment Services

Contact:+44 122 371 5948

liz.stevenson@cambridgeshire.gov.uk

CC1308 Castle Court, Shire Hall,Cambridge CB3 0AP United Kingdom