Livon

http://shwetketu.blogspot.com

Livon - Case studyLivon - Case study

A Case study on Livon A Case study on Livon

ProductsProducts


LivonLivon

Background

Paras Pharmaceuticals had developed Livon, a non-greasy hair fluid that resembled neither shampoo or hair oil but yet detangled knots in hair. The launch promise was to be, 'great looking hair'.

Problems

Since most shampoos and hair oils promised great looking hair anyway, we needed to define a clear category for Livon to occupy.


LivonLivon

Solution

We undertook extensive research, which provided three very clear insights.

Every woman wanted great looking hair.

All women feared hair loss, and most believed it to be a genetic problem, an act of God, or the result of stress and pollution.

They also recognized that the forceful combing of tangled hair was the main cause of hair breakage that then lead to hair loss.

These insights then led us to create a new category - Hair Detanglers.

We repositioned Livon as a hair detangler that prevented hair breakage and hair loss and thus gave great looking hair.


LivonLivon

Result

Livon was a runaway success and dominated its category even after Marico entered with a large clone, 'Hair & Care's Silk-n-Shine'.


Livon Silky Potion

Livon Livon

I love my hairI love my hair

Livon Conditioners Livon Hair gain Tonic


Livon Silky Potion Livon Silky Potion

ABOUT THE PRODUCT

LIVON-SILKY POTION a CutiSoft Formula with vitamin E for smooth and soft hair. Just came few days in the market thats the reason for their repeatedly showing their ads on the tv. It comes in bottle of one size ie 100 ml which is priced at RS 140 and it is manufactured by Paras Pharmaceutical Limited. It claims to ease the tangles,knots and snarls in our hair and makes them easy to comb. Makes our unmanageable, frizzy hair easily manageable by straightening them and keeping them in control, giving us a well-groomed look.



KEY INGREDIENTS

Vitamin E,Silicone Conditioners and Mineral Oil.

HOW TO USE IT

Take adequate quantity on our palm depending on the length and thickness of our hair. Apply it gently from the tip to the base till each hair strand is covered


The Product: Almost every woman has to put up with frizzy, tangled, dry or dull hair. That’s why every girl needs Livon. Enriched with Vitamin E and a unique CutiSoft formula, Livon is perfect for every one who wants perfect hair.

It gently detangles hair and reduces breakage, leaving behind a shiny, protective sheath that keeps your hair soft, shiny and beautiful.

No matter what your hair type, Livon can set it free from almost every problem. So don’t let hair problems tear you and your hair apart. Fall in love with your hair again with Livon Silky Potion.




What I say about Livon Silky Potion:

Livon is a hair serum, that means it’s not quite a cream nor an oil. It’s consistency can best be described as a slightly viscous oil, that gets absorbed completely upon application to hair/skin. Now I used the word “absorb” cause it disappears and doesn’t leave any sticky-ness or wet-ness behind. But what the product is really doing is coating your skin/hair. The “CutiSoft” thing sounds to me like Silicon. A lot of hair products contain Silicon, that makes a coating over the hair and makes them less dry and frizzy. Is Silicon bad for you? I’m on the fence with this one. While I’ve pretty much blacklisted Sulphates, I haven’t reached a verdict on Silicone and use hair products that contain it.



THE PRICE:

The product is available in a couple of sizes. I have the 20ml tiny-tiny bottle that I paid Rs.50 for. Taking the amount into consideration the cost averages out to as much as I pay for my CHI and John Frieda serums.

USE:

I apply the product mostly to the ends of my hair and then comb through my hair to ensure that the products gets spread around evenly. I then let my hair air-dry. The product has a very faint almost indiscernible smell, which I cannot smell at all as my shampoo and conditioner have pretty strong smells. Ok, here is what works and what does not.



PROS of Livon Silky Potion:

It makes my hair smooth. Now I haven’t tried this product on without conditioner, but having used my shampoo and conditioner without a serum, I can tell the difference. This definitely adds smoothness and further pushes my cuticles down = less visible splitends.

It detangles my hair. I lose a lot of hair when I try to comb it after I wash it (even with a shampoo comb) so I just put this on and let my hair dry. And Voila! There are no tangles, I can run my hands through my hair without it getting stuck half way.

This is what the website claims it does:



PROS of Livon Silky Potion:

I’m not sure what does yellow and red things are…but it sure does live up to its claim!

It’s pretty decently priced. The bottle should last me about two weeks, which means Rs. 100 a month! I’ve used the product about 3-4 times and have quite some of my tiny bottle left, which leads me to the next point…

A little of this products packs a lot of punch. You don’t need a LOT of it at all. Just a few tiny drops are enough to coat you hair.



CONS:

I’m one of those weird people that like for my products to smell good, so I’m kind of disappointed that this doesn’t smell amazing. On the upside, a weak smell might mean it doesn’t have that many strong chemicals.

My bottle is too small. I’m gonna out pretty soon. Ok, I understand this isn’t a product drawback, but rather my fault! I really don’t have anything else to add here!



L ivon Silky Potion Detangling Hair Fluid

Baalon ka raksh ak 'L ivon reflects' is th e p erfect e xp ression of Paras' ab ility to id en tify a p rob lem th at m ost of u s overlook, an d th en to p rovid e th e p erfect rem ed y for it . I t w as id en tified th at tan g lin g resu lted in h air b reakag e an d d ifficu lty in m an ag in g h air.

Th e lau n ch of L ivon w as n o less th an crea tin g a tan g ib lem arketin g p rop osit ion ou t of n ow h ere. Becau se, t ill L ivon w as lau n ch ed , everyb od y else talked an d m ad e p rod u cts th at m ad e tall claim s ab ou t overall w ell b ein g of h air, w ith ou t ad d ressin g a sp ecific, realist ic p roblem . E ven if th ey d id , it w as m ore ab ou t th e cosm etic valu e – th e look an d textu re of h air.

L ivon S ilky Potion w as lau n ch ed as a p erfect solu tion . I t d etan g led th e h air w ith am azin g ease, red u ced h air b reakag e, leavin g th e h air m an ag eab le an d frizz - free. On ly a litt le am ou n t of L ivo n , ap p lied to d am p h air after a h air w ash , w as en ou g h to d etan g le th em .



Not on ly d oes L ivon p rovide an effective solu tion for a com m on p rob lem , it also offers cosm etic b en efits th at en h an ce look an d textu re of h air.

Tod ay, L ivon is seen as th e m ost con ven i en t an d b en eficial w ay to h ave u n tan g led , m an ag eab le, soft an d sm ooth h air. I t 's n ot ju st b een a h it, b u t a ran g e.

Alm ost every w om an h as to p u t u p w ith frizzy, tan g led , d ry or d u ll h air. T h at’s w h y every g irl n eed s L ivon . E n rich ed w ith Vitam in E an d a u n iq u e Cu tiS oft form u la, L ivon is p erfect for every on e w h o w an ts p erfect h air. I t g en tly d etan g les h air an d red u ces b reakag e, leavin g b eh in d a sh in y, p rotective sh eath th at keep s you r h air soft, sh in y an d b eau tifu l. No m atter w h at you r h air typ e, L ivon ca n set it free from alm ost every p rob lem . S o d on ’t let h air p rob lem s tear you an d you r h air ap art. Fall in love w ith you r h air ag ain w ith L ivon S ilky Potion .



Direction for u se:

Ap p ly L ivon on you r w et h air after every w ash from th e b ase to th e t ip s. I t ’s Cu tiS oft form u la in stan tly eases kn ots an d tan g les m akin g you r h air

m an ag eab le an d easy to com b .

U se L ivon to p rotect you r h air from b reakag e an d frizz. S ee you r h air b ecom e soft sh in y an d b eau tifu l.


Livon Silky Potion

Application steps:

1. Apply Livon on your wet hair after every wash from the base to the tips

2. It’s CutiSoft formula instantly eases knots and tangles making your hair manageable and easy to comb


Livon Silky Potion

Application steps:

3. Use Livon to protect your hair from breakage and frizz. See your hair become soft shiny and beautifu

Availability:3 ml, 20 ml, 50 ml & 100 ml


Livon Conditioners

Hair care has just been taken to the next level – Introducing Livon Conditioners.

New Livon Conditioners provide intense moisturization from deep within.

Enriched with ceramide and natural extracts New Livon Conditioners will revive your hair to make it soft, smooth, shiny and beautiful.

Packaged in four different variants with special natural ingredients like Shea butter, Almond oil, Olive oil and Ginseng extract, Livon Conditioners offer the perfect ‘solution’ for perfect hair care.

So whatever hair type you have, Livon Conditioners are here to solve your worries. Try one today and fall in love with your hair all over again.


Livon Super Shine

Conditioner

Hair can look dull and lifeless if it doesn’t get adequate and appropriate care. New Livon Super Shine conditioner for normal hair addresses just that. The ceramide in it penetrates deep in to hair shafts and repairs them from within. And natural Olive oil helps in restoring the lost moisture level of your hair giving it a healthy shine.


Livon Super Shine

Conditioner

L ivon Super Shine Hair Con ditioner - For Norm al Hair

I n ad eq u ate care can m ake you r h air look d u ll an d lifeless, m akin g you d islike you r ow n h air!

L ivon S u p er S h in e Con d it ion er w ith Ceram id e p en etrates in to h air sh afts & rep airs th em from w ith in . Olive Oil restores th e n atu ral m oistu re b alan ce of h air to en su re a h ealth y sh in e so th at you can fall in love w ith you r h air ag ain .

How to u se: After sh am p ooin g , ap p ly g en erou sly on d am p h air alon g th e len g th to th e t ip s. Leave for 2 - 3 m in u tes. Rin se th orou g h ly.


Livon Super Shine

ConditionerL ivon Super Shine Hair Con ditioner - For Norm al Hair

I ngredients:

Ag u a S tearyl Alcoh ol Cetyl Alcoh ol S tearam idop rop yl D im en thylam in e Am in op rop yl Ph en yl Trim eth icon e Palm itoyl Myristyl S erin ate D- Pan th en ol Olive Oil L ig h t L iq u id Paraffin Lactic Acid , G lycerin PE G-1 2 Dim eth icon e Copolyol PE G-8 PE G-8 / S MDI Cop olym er S od iu m Acrylate Perfu m e DMDM Hyd an toin .

For extern al u se on ly


Livon Volume Boost

Conditioner

If your hair is fine and natural density is lesser, it tends to get weighed down soon. This makes the hair fall flat. What you need is new Livon Volume Boost conditioner for fine hair. The ceramide in it penetrates deep in to hair shafts and repairs from within. Moreover, Almond oil provides the ideal level of nourishment needed by your hair to give it that perfect bounce and volume, with every single turn.


Livon Volume Boost Hair

Conditioner L ivon Volum e Boost Hair Con ditioner - For F in e Hair

Fin e h air ten d s to g et w eigh ted d ow n easily, m akin g you feel b ad ab ou t you r h air!

L ivon Volu m e Boost Con d it ion er w ith Ceram id e p en etrates in to h air sh afts & rep airs th em from w ith in . Alm on d Oil p rovid es n ou rish m en t to h air en su rin g volu m e & b ou n ce so th at you can fall in love w ith you r h air ag ain .

How to u se: After sh am p ooin g , ap p ly g en erou sly on d am p h air alon g th e len g th to th e t ip s. Leave for 2- 3 m in u tes. Rin se th orou g h ly.


Livon Volume Boost Hair

Conditioner L ivon Volum e Boost Hair Con ditioner - For F in e Hair

I ngredients:

Ag u a S tearyl Alcoh ol Cetyl Alcoh ol S tearam idop rop yl D im en thylam in e Palm itoyl Myristyl S erin ate D- Pan th en ol, Cetrim id e Alm on d Oil Bis (C1 3 - C1 5 Alkoxy) PG Am od im eth icon e L ig h t L iq u id Paraffin Lactic Acid Glycerin PE G-1 2 Dim eth icon e Copolyol PE G-8 PE G-8 / S MDI Cop olym er S od iu m Acrylate Perfu m e DMDM Hyd an toin .

For exter n al u se on ly


Livon Pin Straight Conditioner

Due to several reasons, hair can develop split ends and fly-always. And any amount of combing will not avoid your hair from looking unkempt and messy. Presenting Livon Pin Straight conditioner for frizzy hair. The ceramide in it penetrates deep in to hair shafts and repairs from within. And the special Ginseng extract stimulates your hair and controls frizz making it smooth, manageable and pin straight without weighing it down.



L ivon P in Straight Hair Con ditioner - For Frizzy Hair

Fly- aw ays an d frizz m ake you r h air look m essy & u n kem p t!

L ivon Pin S traig h t Con d it ion er w ith Ceram id e p en etrates in to h air sh afts & rep airs th em from w ith in . Con d it ion er w ith Gin sen g E xtract st im u lates h air & con trols frizz m akin g th e m ost u n ru ly h air sm ooth & m an ag ab le w ith ou t w eig h in g it d ow n so th at you can fall in love w ith you r h air ag ain .

How to u se: After sh am p ooin g , ap p ly g en erou sly on d am p h air alon g th e len g th to th e t ip s. Leave for 2 - 3 m in u tes. Rin se th orou g h ly.



L ivon P in Straight Hair Con ditioner - For Frizzy Hair

I ngredients:

Ag u a S tearyl Alcoh ol Cetyl Alcoh ol S tearam idop rop yl D im en thylam in e Am in op rop yl Ph en yl Trim eth icon e Palm itoyl Myristyl S erin ate Gin sen g E xtract D- Pan th en ol Cetrim id e L ig h t L iq u id Paraffin Lactic Acid I sop rop yl Myristate Glycerin PE G-1 2 Dim eth icon e Copolyol PE G-8 , PE G -8 / S MDI Cop olym er S od iu m Acrylate Perfu m e DMDM Hyd an toin .



Livon Moisture Max

Conditioner

A lethal combination for your hair comes in the form of dryness and split ends. And in a situation like that, you wouldn’t even want to pull your hair in anger! The all new Livon Moisture Max conditioner for dry and damaged hair takes care of just that. The ceramide in it penetrates deep in to hair shafts and repairs from within. Shea butter moisturizes your hair and protects it from damage, leaving it soft, moisturized and nourished.


Livon Moisture Max

Conditioner L ivon Moisture M ax Hair Conditioner - For Dry & Dam ag ed Hair

Dryn ess an d sp lit en d s can tear you r h air ap art, m akin g you d islike you r ow n h air!

L ivon Moistu re Max Con d it ion er w ith Ceram id e p en etrates in to h air sh afts & rep airs th em from w ith in . S h ea Bu tter m oistu rizes yo u r h air p rotects it from fu rth er d am ag e, Leavin g h air soft & , m oistu rized & n ou rish ed so th at you can fall in love w ith you r h air ag ain .

How to u se: After sh am p ooin g , ap p ly g en erou sly on d am p h air alon g th e len g th to th e t ip s. Leave for 2- 3 m in u tes. Rin se th orou g h ly.


Livon Moisture Max

Conditioner L ivon Moisture M ax Hair Conditioner - For Dry & Dam ag ed Hair

I ngredients:

Ag u a S tearyl Alcoh ol Cetyl Alcoh ol S tearam idop rop yl D im en thylam in e Palm itoyl Myristyl S erin ate Bu tyrosp erm u m Park ii Bu tter D- Pan th en ol Bis (C1 3 - C1 5 Alkoxy) PG Am od im eth icon e L ig h t L iq u id Paraffin Lactic Acid Glycerin PE G-1 2 Dim eth icon e Copolyol PE G-8 PE G-8 / S MDI Cop olym er S od iu m Acrylate PE G-1 0 0 S tearate Glycerly S tearate Perfu m e DMDM Hyd an toin .



Livon Hair Gain

Tonic

If you're experiencing hair fall and thinning of hair, and looking for a treatment that works – new livon hairgain tonic can help. Here's how.

it's the active root energisers in livon hairgain tonic that makes the difference.

unlike other solutions for hair loss, livon hairgain tonic is enriched with internationally proven hair re-growth molecules and active root energisers. Over time, dht (dihydrotestosterone) causes blockage at the root of your hair, resulting in undernourished hair roots. The undernourished hair roots lead to hair loss and thinning of hair. Active root energisers in livon are formulated to clear the blockage, helping hair roots get their natural nourishment


Livon Hair Gain

Tonic

results that you can see.

with livon hairgain tonic, you can see and feel the benefits. In just 15 days it helps control hair fall and helps hair grow faster. In fact, it is clinically tested and works on both men and women, so control hair fall before it gets worse


Livon Hair Gain

Tonic L ivon HairG ain Tonic - Root E n erg isers

Accelerates hair grow th . Controls hair fall in 15 days.

Now stop w orryin g ab ou t you h air fall an d con cen trate on im p rovin g you r h air g row th rate. Presen tin g L ivon HairGain Ton ic - a n ever b efore solu tion ad d ressin g b oth h air fall con trol an d h air g row th en h an cem en t for th e first t im e ever in I n d ia. A resu lt of ad van ced an d g rou n d b reakin g research in to I n d ian h air typ es.

L ivon HairGain Ton ic is clin ically tested to accelerate h air g row th an d con trol h air fall b y revitalizin g h air follicles from th e roots an d im p rovin g h air q u ality . I t sh ow s im p rovem en t w ith in 1 5 d ays of u se. W h at's m ore, it is safe an d is su itab le for b oth m en an d w om en

http://www.livonilovemyhair.com/hairgain/index.html


Livon Hair Gain


Reason s for hair fall

All of u s n orm ally lose 5 0 - 1 0 0 h air stran d s a d ay. How ever, u n n atu ral h air fall m ay h ap p en d u e to an in creased levels of a h o rm on e called dih yd rotestosteron e (DHT). DHT is b elieved to sh orten th e g row th (or an ag en ) p h ase of th e h air cycle, cau sin g con tin u ed sh rin kin g of th e h air follicle w h ich p rod u ces p rog ressively fin er h air (con vertin g term in al h air in to vellu s h air). T h is is fu rth er ab etted b y in creased levels of DHT cau sin g follicu lar fib rosis, w h ich h ard en s th e h air follicle at th e root b y form in g d eb ris an d p reven ts n orm al circu lation of b lood an d n u trien ts to th e h air follicle.

I n ad d it ion to th e ab ove, h air fall is also cau sed b y reason s like ag ein g , in ap p rop riate diet, im p roper h air care, h ig h stress, excessive u se of ch em icals on h air, p ollu tion an d exp osu re to su n rays. All or som e of th ese p rob lem s p u t togeth er can cau se h air loss in b oth m en an d w om en .



Livon Hair Gain


L ivon HairG ain Tonic's action:

L ivon HairGain Ton ic is en rich ed w ith Root E n erg isers, a b reakth rou g h form u lation h avin g h air re -g row th m olecu les th at h as a th ree w ay action on th e affected h air follicles:

1 . I t p en etrates to th e root of th e h air follicle an d clears u p t h e d eb ris arou n d it

2 . I t restores p roper circu lation of b lood an d n u trien ts to th e h air follicle

3 . I t also p reven ts sh rin kin g of th e h air follicle an d h elp s it g row in a h ealth y cycle.



Livon Hair Gain


Benefits obtained due to Root Energisers, the breakthrou gh form ulatio n having of L ivon HairG ain Tonic w ith hair re -grow th m olecules.

Accelerates h air g row th ., Con trols h air fall in 1 5 d ays. E ffectively im p roves An ag en / Tologen p h ase ratio b y 2 5 % w ith in 9 0 d ays of u se, Deep an d in ten sive m oistu rization of scalp an d h air. Help s red u ce d an d ru ff.

Findings of study condu cted on volu nteers for h air fall control an d hair grow th.

9 0 % volu n teers reported som e red u ction in h air fall in 1 5 d ays. 6 4 % volu n teers rep orted som e in crease in h air len g th in 1 5 d ays.

L ivon Prom ises assu red d el ivery of th e ab ove m en tion ed b en efits th rou g h its HairGain Ton ic an d h en ce is offerin g I n trod u ctory Mon ey Back Gu aran tee as p roof of its p rod u ct's g u aran teed p erform an ce.



Livon Hair Gain


Directions for use:

Ap p ly d irectly on scalp w ith th e b ottle n ozzle or you r fin g ertip s , b eg in n in g at th e cen tre of th e affected area an d sp read all over th e scalp . Ru b in th e Ton ic w ell w ith you r fin g ertip s gen tly. Do Not Massag e. Ap p ly tw ice d aily. after you r b ath an d b efore b edtim e. Recom m en d ed q u an tity p er ap p lication 4 -8 m l as req u ired b y in d ivid u al

For b est resu lts after h air fall is u n d er con trol, con tinu e reg u lar u sag e.

Resu lts m ay vary from in d ivid u al to in d ivid u al. Not app licable for h ered itary h air fall or h air fall d u e to m edical reason s.

As com p ared to oth er treatm en ts, L ivon HairG ain Tonic sh ow s im p rovem en t w ith in 1 5 d ays of u se. I t h as b een clin ically tested to b e safe, w ith ou t an y itch in g on scalp . Resu lts are faster an d m ore p rom in en t.

Note : For extern al u se on ly. After every u se t ig h ten th e n ozzle sp ou t an d b ottle cap . Rep l ace b ottle in carton after u se. Keep aw ay from d irect su n lig h t.



Raw Materials Used in Hair

Straighteners

Hair straighteners, or hair irons, have been used for decades by women looking to give their hair a chic and sleek appeal. They are applied directly to the hair, and when heated, work very much in the same way as a traditional iron would. Running down the length of the hair, these hair straighteners produce the stick straight appeal many covet. Yet what exactly are these hair straighteners made of?

HistoryAs with any sort of device, hair straighteners have evolved over the years. In such, the materials used to make them have as well. The ones we use today are typically made out of ceramic, yet in the earlier days they were made from aluminum. Hair straighteners were in use as early as the 1870s, and these first few models were created out of heated aluminum or metal. When the metal was warmed up on any heat-producing source, it was then put directly to the hair, often singeing and burning the hair and emitting a less-than-pleasant odor.



Straighteners

SignificanceToday, there are still varying materials used for the hair straighteners. The less expensive kinds are made out of coil metal. The most common type of coil metal turned to for these are then copper. From the hair straightener device, the copper is then heated from the coils in the head of the iron, and the copper plates are then run through the hair. These kinds of hair irons are called coil metal heaters.

ConsiderationsCeramic-coated plates are used in the higher quality hair straighteners. These ceramic materials are noted for not only being the safest for the hair, but in providing the best results. In fact, Sedu ceramic is one of the most widely used and turned to materials for flat irons today. They are sold in many varying styles, models, and with different heating capabilities, but all are centered around the ceramic plates.



Straighteners

IdentificationThere are also titanium plates that are used in many of the higher quality brands of hair flat irons. The titanium plates are usually resistant to cracking, evenly distributing heat, and work well to get the job done. They can be heated either in the coil metal fashion or through the TC method, relying on the chemistry of ions to get the temperatures right. In this second instance, they are coated in ceramic.

PotentialThe plates of a hair flat iron, regardless of what materials they are made of, are sometimes further coated in a protective shield other than ceramic. These coatings can be from Teflon, which is durable and resistant to chipping but not too great for the hair. Tourmaline is also a coating used for many plates, and is similar to the quality of ceramic-coated plates, and better for your hair.


Livon - I Love my

Hair

Thanks for

visiting us

Livon

Health & Medicine

Transcript of Livon