LiveRamp Data Store · 2020-06-06 · All data is tied to IDL for the greatest possible...

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You can reach us at [email protected] LiveRamp.com LiveRamp’s Data Marketplace is the absolute simplest way for data buyers to find and use a wide variety of data, grounded in accurate and scalable identity, and all with a single agreement. LiveRamp Data Marketplace Discover the best syndicated segments, custom segments, or license data for advanced use cases Neutral, Curated Environment The Data Marketplace exists to bring buyers and sellers together in an environment where only the best, most trustworthy data sources are invited to the table. Data is Linked to a Ubiquitous Omnichannel ID All audiences are matched using LiveRamp's durable, persistent, and accurate people-based identifier, increasing accuracy and scale. Focused on Data Democratization From privacy to liabilities to deal workflow, we have removed historical procurement as well as legal and compliance hurdles to streamline access to trustworthy data. Measure campaign effectiveness by comparing ad views to foot traffic or transactions Create custom segments or directly ingest signal data Use transaction data at the UPC, brand, category, and/or store level to find people who’ve purchased competitors’ products Find and reach customers who’ve spent time at certain locations of interest Leverage third-party audiences for advanced TV targeting Enrich your existing consumer insights and augment your known data Data Marketplace Use Cases Sample Destination Partners

Transcript of LiveRamp Data Store · 2020-06-06 · All data is tied to IDL for the greatest possible...

Page 1: LiveRamp Data Store · 2020-06-06 · All data is tied to IDL for the greatest possible person-based scale and accuracy. Technology The Data Store is open 24 hours a day and our Data

You can reach us at [email protected] LiveRamp.com

LiveRamp’s Data Marketplace is the absolute simplest way for data buyers to find and use a wide variety of data, grounded in accurate and scalable identity, and all with a single agreement.

LiveRamp Data MarketplaceDiscover the best syndicated segments, custom segments, or license data for advanced use cases

Neutral, Curated EnvironmentThe Data Marketplace exists to bring buyers and sellers together in an environment where only the best, most trustworthy data sources are invited to the table.

Data is Linked to a Ubiquitous Omnichannel IDAll audiences are matched using LiveRamp's durable, persistent, and accurate people-based identifier, increasing accuracy and scale.

Focused on Data DemocratizationFrom privacy to liabilities to deal workflow, we have removed historical procurement as well as legal and compliance hurdles to streamline access to trustworthy data.

Measure campaign effectiveness by comparing ad views to foot traffic or transactions

Create custom segments or directly ingest signal data

Use transaction data at the UPC, brand, category, and/or store level to find people who’ve purchased competitors’ products

Find and reach customers who’ve spent time at certain locations of interest

Leverage third-party audiences for advanced TV targeting

Enrich your existing consumer insights and augment your known data

Data Marketplace Use Cases

Sample Destination Partners