LiveMedia Final
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Transcript of LiveMedia Final
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LiveMediaCaptive Audience Network
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People are Spending less
time at Home !
.and More time outside !
Where should you thentry to reach them?
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Newspapers are read in the
Morning !
TV is watched at Night !
What about
Day-time WhenMost Decisions
are Made?
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Newspapers are just Flipped
through !
TV Channels are Switched
during Ads !
How do you then
Grab
Consumer Attention ?
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Newspapers and TV cater to
Masses!
There is a big spill over!
How do you then
reach your precise
Target Segment ?
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Its Time To Think..
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is an audio visual
Captive Audience Network
of LCD TVs, strategically placed in hightraffic areas where people of
identifiable demographics
congregate. The TVs attract full viewerattention through targeted andentertaining Content.
What is LiveMedia ?
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LiveMedia - Background
A Pioneer in Digital MediaOffering entertainment services to captive audiences while they spendtime in their out of home destinations.
Funded by
Draper Fisher Juverston, Bay Partners and Samsung
Industry Position Currently the largest player in the Industry with over 3 times the number
of venues / destinations covered as compared to the nearest Competitor.
Research Partners IMRB and Market Probe
Office Presence Delhi, Mumbai, Bangalore, Hyderabad, Kolkatta, Chandigarh, Pune
Ahmedabad
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LiveMedia Snapshot
Parameter Current Status
Presence All India
Cities and Towns 70 plus
Screens 5000 approx
Approximate Footfalls 60 million per month
Average Dwell Time 35 minutes
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Destination Categories
HospitalityCorporate
OfficesPersonal
CareHealthcare
Destination Segments
Destination Sub-Categories
QSRs
Coffee Shops
Pubs
Restaurants
Clubs
Golf Courses
Lounges
Rural
RetailEducation RWA
Corporate
Offices
BPOs
SWCenters
Office
Buildings
Salons
Gyms
Hospitals
Diagnostic
Centers
Pharmacies
ITC Choupal
Sagar
Colleges
Career
Centers
IT Institutes
Premium
Residential
Societies
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Customer Segments
Families
Target Segments
Target Locations
QSRs
Coffee Shops
Pubs
Restaurants
BPOs
Colleges
Reaching approx 60 million Target Viewers per Month
Healthcare Students
Restaurants
Clubs
Lounges
Golf Courses
Corporates
Gyms
Salons
ITC
Choupal
Sagar
Hospitals
Diagnostic
Centers
Pharmacies
Colleges
Career
Centers
IT Institutes
Premium
Residential
Societies
Youth &
Young
Professionals
White
Collar
Organized
Rural
Retail
Home
Makers
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Sample Installations
Hospitality
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Sample Installations
Health Care Personal Care
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Sample Installations
Education Corporate
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LiveMedia Content Philosophy
Educate
Entertain
Engage
Certain programs are built to educate
and provide information to people
which they would generally like to have
and which amazes them
LiveMedia has pioneered a new genre
of Content by introducing Animated
Strips around Satire, PJs, Dumb
Humor, Astrology etc
The content is designed to involve
people in solving puzzles in a very
creative manner
Trivia Live
Buzz in Town
Mr. Wise
Horoscope
Kitty & Witty
Dhakkans Diary
Yo Mousi
Mein Hu Kaun
Make My Word
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Title Screen-Shots of Content
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What does LiveMedia Offer ?
Precise Targeting of Desired Segment
Viral Effect
Contextual Environment
Reach and Frequency
In addition you can do 3600 Customer Engagements in locations
where we have our Screens
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How Does it Work
LiveMedia
New
InnovativeMedia
Offers a
ContextualEnvironment
Helps Reach
your Precise
TargetSegment
Reaches out to peoplewhere they are spending
their free and leisure time
Each Destination offers aframe of reference or a
context against which a
message is better absorbed
Provides Advertisers with
demographic,psychographic and
geographic information thus
helping them reach their
precise target segment
Restaurants, Clubs, Coffee shops
Corporate Offices, Educational
Institutes,
For example a beauty product shown
at a Salon, Health Insurance at a
hospital, and food products at arestaurant will have high impact!
You can target youth in Coffee shops,
Professionals in Corporate offices,
Rural folks at Rural Hubs, Women inSalons etc
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LiveMedia Differentiators
Classification
Content
Captivity
Destinations are selected based on the
Customer segment they cater to
50 % of our time on the Screens is
devoted to content & programs which
are targeted to the profile of people in
our destinations thus
Screens are put only in locations where
people spend an average of 30 minutes
in front of the Screens
Precise
Targeting
Better
Engagement
Higher Impact
Higher OTS(Opportunity to See)
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Holistic Brand Engagement
3600
Communication ApproachEngagement
Informthrough
LiveMedia
Screens
Educationthrough
Static
Branding
Experiencethrough
Product
Placement
10/20 Second
Commercials at regular
frequency to get people
interested
Customer Education
through ambient Media /
Table Mats etc to be
placed
Actual user experience
through Sampling and
other engagement forms
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Partial List of Clients
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Automobiles E-Commerce & IT
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Banking, Finance & Insurance
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Media Telecom
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Education Healthcare Real Estate
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FMCG Consumer Durables
http://www.gelusil.co.in/index.html -
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Govt., NGO, Travel & Tourism
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Thank you
Contact
011- 46669666
mailto:[email protected]:[email protected]