Livelihood lessons pottery vc sanath_v
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Sanath P. Vidanagamage
Poverty Reduction in Pottery Sector
Sanath P Vidanagamage
Sanath P. Vidanagamage
Potter’s LifeTraditional Production
Poor production
facility High cost traditional
kiln
Health hazards-smoke
inhalation
High damage rate
Sanath P. Vidanagamage
Poverty is the main challange
Sanath P. Vidanagamage
Story of a clay “Pot”
Digging Clay Grinding Slicing Raising pots on wheel
Stamping Firing/burning Storing/ready for saleWeathering
Sanath P. Vidanagamage
Snapshot of 5Cs-Baseline of Five Capitals at Family LevelHuman capital• poor self-esteem and entreprenerial spirit, 73% unskilled labour,• not expoesed to new technology, new skill trades and high unskilled labour,• only 23% reached GCE-Ols, non-schooling kids (21 cases)• poor small business know-how (92% never got training) and industry knowledgeNatural capital• high air polution (49 kilns in village-31 firings a month), poor clay mining, • deforestization for fire wood, burning of industrial raw material (coco husk)Financial capital• low price/income, poor profit-margines (-20% to 5%)• poor access to credit, low-household assets, high informal-debts• poor savings (only 13% of families), Physical capital• high damages-21%, poor technology-clay-grinder/pot-wheels/kiln• poor quality, 86% has no proper production facility, • 68% has marginal housing/sanitation facilities• 86% home gardens are unproductive, disorganized houses• limited access to infrastructure-transporting, grinding and burningSocial capital• high bargaining power of buyers/cartles, limited market links, • low-cast mentality, only 23% reached GCE-Ols, non-schooling kids (21 cases)• women and child labour (13 cases), lack of woman empowerment,• family conflicts, domestic voiolance (44% families), • 48% male addicted to alchohol (average Rs. 270/- expences)• poor home cash-management, poor asset-building, low-financial literacy • Poor access to public sector services, poor association/collectiveness
Sanath P. Vidanagamage
Inviting local experts to appraise the value chain
Sanath P. Vidanagamage
Traditional producers were motivated..
Sanath P. Vidanagamage
New skills, new products, new technology...
Sanath P. Vidanagamage
Additional effort to save home income-Home gardening campaign
Sanath P. Vidanagamage
Working collectively towards reducing food cost..
Sanath P. Vidanagamage
Saving weekly vegetable cost of poor families..
Sanath P. Vidanagamage
To save family money and feed families
Sanath P. Vidanagamage
Training in Business Game-Learning about business
Sanath P. Vidanagamage
How to make profits
Sanath P. Vidanagamage
Women headed families involved..
Sanath P. Vidanagamage
Women Entrepreneurs became Active...
Sanath P. Vidanagamage
Shaping up our family – from addiction to poduction...
Sanath P. Vidanagamage
Designing and developing the new paddy-husk kiln?
Traditional Kiln First design Second design
Third design with dome Final design
More to come…
Sanath P. Vidanagamage
New pot burning technologyPaddy-husk fuelled new kiln
Sanath P. Vidanagamage
Enable Public Sector- to Support Potters (Government officers observe the progress-Divisional Secratary-Bamunakotuwa,
Kurunegala)
Sanath P. Vidanagamage
Process of PKP
Participatory Planning Building ownership Nurturing Entrepreneurship
Changing the reality Technology transfer Testing Support Access to credit
Sanath P. Vidanagamage
Process of PKP…..
Their own shop-to challenge traditional buyers
Understanding small business –management training
Skilled Potter Ladies- skill development for women
Sanath P. Vidanagamage5th & 6th April 2010
Transformation
Clay
Woman
Sanath P. Vidanagamage
I changed my life, my business, my family...
Sanath P. Vidanagamage
Happy and wealthy family..
Sanath P. Vidanagamage
Better off..became sustainable
Sanath P. Vidanagamage
Pottery Sector Development Strategy
Value Chain Based Sustainable Livelihood
Development
Improve KilnTechnology
Build-Strong Market Access
Support Access to Finance
Linking- BDS providers
Family Dev. Planning
Enable Public Sector
Service Delivery
Sustainable Livelihood-Pottery Value Chain