LIVE WHAT YOU LOVE

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The Select Works of Samantha Szakolczay

Transcript of LIVE WHAT YOU LOVE

  • THE SELECT WORKS OF SAMANTHA SZAKOLCZAYLIVE WHAT YOU LOVE

  • _THE SELECT WORKS OF SAMANTHA SZAKOLCZAY

  • 2012 Samantha Szakolczay

    ALL RIGHTS RESERVED.

    NO PORTION OF THIS BOOK

    MAY BE USED OR REPRODUCED

    IN ANY MANNER WITHOUT

    FULL WRITTEN CONSENT OF

    SAMANTHA SZAKOLCZAY.

    ALL RESPECTIVE WORK SHOWN

    HAS BEEN APPROPRIATELY

    IDENTIFIED AND CREDITED.

    WRITTEN AND PRODUCED BY

    SAMANTHA SZAKOLCZAY.

    Association

    ACADEMY OF ART UNIVERSITY,

    SCHOOL OF GRAPHIC DESIGN,

    DEPARTMENT CHAIR MARY

    SCOTT, 79 NEW MONTGOMERY

    STREET, SAN FRANCISCO, CA

    94105 8 0 0 5 4 4 2 7 8 7

    Contact

    SAMANTHA SZAKOLCZAY

    7 2 0 6 3 5 4 3 9 7

    S.SZAKOLCZAY@GMAIL.COM

    THESZDESIGN.COM

  • SZ in Sf_ 2010

    A PERSONAL PROJECT ABOUT MOVING TO SAN

    FRANCISCO TO BECOME A GRAPHIC DESIGNER.

    [PREVIOUS PAGE]

  • _S E L E C T W O R K S

    M A R I E A N T O I N E T T E BRANDING. PRINT, PACKAGING

    A M A R E I N BRANDING, PACKAGING, UI/UX

    H O S T H O T E L S + R E S O R T S BRANDING, PRINT, UI/UX, WEB

    C U T, F O L D, F O R M BRANDING, PRINT

    A LT O I D S C U R I O U S PACKAGING, DISPLAY

    L E B E AU M A R K E T BRANDING, PACKAGING, WEB

    T I N Y P R I N T S H O L I D AY 2011 BRANDING, PRINT, WEB, PACKAGING

    G L A S S E R R I N G PRINT, PACKAGING

    M A I S O N B O U R S AU LT BRANDING, PACKAGING, WEB

    10__25

    26__43

    44__59

    60__73

    74__89

    90__105

    106__121

    122__135

    136__149

  • _W O R K N O 1

    Project

    MARIE ANTOINETTE

    Subject Area

    FOOD

    Course

    AAU_PACKAGING 1

    Instructor

    CHRISTINE GEORGE

    Duration

    4 WEEKS

    Deliverables

    BRAND

    SIGNAGE

    STATIONERY

    BROCHURE

    PACKAGING

  • _delightfully sweet and fit for a queen

  • _Phase_1

    RESEARCH /

    CONCEPT

    Phase_2

    BRAND SYSTEM:

    LOGO, COLOR, STATIONERY

    Phase_3

    BRAND APPILCATIONS

    Phase_4

    PACKAGING STRUCTURES

    Phase_5

    PACKAGE DESIGN

  • _B R I E F

    Create a brand of sugar packaging utilizing three varieties of sugar.

    C O N C E P T

    Inspired by the Sofia Coppola film, Marie Antoinette, I chose to create a brand of sugar which reflected the sweet and luxurious life of the notoriously indulgent queen of France during the 18th century.

    Marie Antoinette Sugar Co. produces three sugar varietals: granulated, pow-dered, and turbinado. The sugar is sold as both a baking sugar in a 20oz tin and table sugar in smaller 8oz tins. In addition to packaged sugar, Marie Antoinette Sugar Co. boutique and ptisserie offers delectable pastries and sweet treats for the ultimate sweet indulgence.

  • PH

    OT

    OG

    RA

    PH

    Y B

    Y A

    NA

    GR

    AM

    AP

    HO

    TO

    GR

    AP

    HY B

    Y A

    SO

    S

  • _W O R K N O 2

    Project

    AMAREIN

    Subject Area

    PHARMECUETICALS

    Course

    AAU_PACKAGING 3

    Instructor

    THOMAS MCNULTY

    Duration

    4 WEEKS

    Deliverables

    BRAND

    PACKAGING

    MOBILE APP

  • _actively fighting type II diabetes

  • _Phase_1

    RESEARCH /

    CONCEPT

    Phase_2

    NAMING /

    SKETCHES

    Phase_3

    BRAND SYSTEM:

    LOGO, ICONS, COLOR

    Phase_4

    PACKAGING STRUCTURES

    Phase_5

    PACKAGE DESIGN

    UI/UX DESIGN

    Phase_6

    PRODUCTION

  • _B R I E F

    Create a name, brand system, packaging structure and graphic application for a line of pharmaceutical products geared toward individuals with Type II Diabetes.

    C O N C E P T

    With more than 25 million adults ages 20 and older suffering from diabetes in the United States, the challenge was to create a line of pharmaceutical products that were portable, functional and easy to use for the active, career-fresh adult adjusting to life with diabetes. The idea was to exhibit simple functionality and easy integration in order to influence a more proactive lifestyle in todays modern society using tablet and smart phone technology.

  • _W O R K N O 3

    Project

    HOST HOTELS + RESORTS

    Subject Area

    CORPORATE REALITY

    Course

    AAU_IDENTITY 1

    Instructor

    ANDREW CAMBOURIS

    Duration

    4 WEEKS

    Deliverables

    LOGO

    BRAND GUIDLINES

    STATIONERY SYSTEM

    MOBILE APP

    WEBSITE

  • _the premier lodging real estate company

  • _Phase_1

    RESEARCH /

    CONCEPT

    Phase_2

    SKETCHES

    Phase_3

    BRAND SYSTEM:

    LOGO, COLOR, STATIONERY

    Phase_4

    WEBSITE

    Phase_5

    MOBILE APP

    Phase_6

    BRAND GUIDLINES

  • _B R I E F

    Select a Fortune 500 company and redesign the overall brand identity.

    C O N C E P T

    Host Hotels & Resorts, Inc., is the nations premier owner of real estate lodging. The companys lodging portfolio consists of 110 luxury and upper-upscale hotels gen-erally located in the central business districts of cities, near airports and resort/conference destinations.

    The overall design objective was to revitalize the brand identity into an entity that was more up to date and timeless, with a clear interpretation of luxury.

  • BR

    AN

    D P

    HO

    TO

    GR

    AP

    HY C

    RE

    DIT

    _ A

    KO

    S M

    AJO

    R

  • _W O R K N O 4

    Project

    CUT, FOLD, FORM

    Subject Area

    MUSEUM EXHIBITION

    Course

    AAU_GRAPHIC DESIGN 3

    Instructor

    ANDREW JOHNSON

    Duration

    4 WEEKS

    Deliverables

    BROCHURE

    POSTER

    POSTCARDS

  • _paper, like youve never seen it

  • _Phase_1

    RESEARCH /

    CONCEPT

    Phase_2

    NAMING /

    SKETCHES

    Phase_3

    LOGO

    Phase_4

    BROCHURE

    Phase_5

    POSTER

    Phase_6

    POSTCARDS

  • _B R I E F

    Create an exhibit at a museum of your choice. Develope a name, brochure, poster, and set of postcards to promote the exhibition.

    C O N C E P T

    The Museum of Craft and Design in San Francisco delivers innovative exhibitions and programs to thousands of visitors in the bay area and beyond. Their mission is to be an environment for experiencing innovative contemporary work in craft and design that engages the community while stimulating the creative potential in peoples lives. With this mission in mind, the subject matter of paper was chosen due to its ability to engage an audience of all ages.

    Over the years, the transformation of paper has developed into a true craft and has been utilized in a variety of ways. With virtually endless possibililities, paper crafting can be taught to a multitude of people, young or old. Both engaging and creatively stimilulating, the concept of paper as an art-form became a fitting choice to develop into an exhibition for the Museum of Craft and Design.

  • _W O R K N O 5

    Project

    ALTOIDS CURIOUS

    Subject Area

    SKIN CARE

    Course

    AAU_PACKAGING 3

    Instructor

    THOMAS MCNULTY

    Duration

    5 WEEKS

    Deliverables

    PACKAGING

    DISPLAY

    GIFT BOX

  • _curiously strong skin care

  • _Phase_1

    RESEARCH /

    CONCEPT

    Phase_2

    NAMING /

    SKETCHES

    Phase_3

    PACKAGING STRUCTURES

    Phase_4

    PACKAGING DESIGN

    Phase_5

    DISPLAY DESIGN

    Phase_6

    FABRICATION /

    PRODUCTION

  • _B R I E F

    Create a line of skin care products from an existing brand, not affiliated with skin care or beauty products.

    C O N C E P T

    Since the reign of King George III, Altoids has been known as the curiously strong mint due to its high concentration of peppermint oil, originally for-mulate to aid in stomach aches and intestinal discomfort. Over 200 years later, Americans continue to use the same product but to freshen breath.

    To translate a well-known brand into a line of all natural skin care, the idea was to create an evolution of the brand by referring back to its apothecary roots while incorporating its strong use of brand colors and elevating it to work in the realm of beauty products. The original factor has played a prominent role through out the brands lifespan. Thus, elements of the iconic tin packaging were used to help maintain brand equity.

  • _W O R K N O 6

    Project

    LE BEAU MARKET

    Subject Area

    FOOD

    Course

    AAU_PACKAGING 2

    Instructor

    CHRSTINE GEORGE

    Duration

    4 WEEKS

    Deliverables

    BRAND

    SIGNAGE

    PACKAGING

    WEBSITE

  • _nob hills neighborhood market

  • _Phase_1

    RESEARCH /

    CONCEPT

    Phase_2

    SKETCHES

    Phase_3

    BRAND SYSTEM:

    LOGO, ICONS, COLOR

    Phase_4

    PACKAGING STRUCTURES

    Phase_5

    PACKAGE DESIGN

    Phase_6

    WEBSITE

  • _B R I E F

    Redesign the identity and packaging system for a meat market or deli of your choice.

    C O N C E P T

    Family owned and operated since 1984, Le Beau Markets goal is to provide as pleasant a grocery shopping experience as can be found in the city. Their focus is to bring the freshest local produce, fresh breads, meat, fish, dairy and deli foods to the nob hill neighborhood. Most of their staff are native San Francis-cans who know how to take care of their patrons and neighbors.

    With their current logo unchanged sinc