Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly...

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The livestock export program is jointly funded by the livestock exporters and producers of Australia Live Sheep Export Industry: Past, Present & Future Clean Green & Ethical ? Garry Robinson Emanuel Exports Pty Ltd Thursday 2 August 2007

Transcript of Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly...

Page 1: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Live Sheep Export Industry: Past, Present & Future

Clean Green & Ethical ?

Garry Robinson

Emanuel Exports Pty Ltd

Thursday 2 August 2007

Page 2: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Outline

• The Past

• The Present

• The Future

• Industry focus– In market

– Communication

– R & D

– Relationships

• Industry relevance and role

• Clean and Green

• The ethical debate

Page 3: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

The Past

• Opportunistic market development

• Secondary to wool production

• Converted shipping

• Self regulation

Page 4: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

The Present• Highly developed and specific markets

• Live trade specific breeding

• Purpose built livestock vessels

• Highly regulated at Commonwealth and State levels

• Only 4 serious live sheep exporters

• Relatively few importers but a serious investment in infrastructure

Page 5: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Livestock to Middle East / North Africa 2006

Turkey

Iraq

Sheep 4,138MCattle 119,631

Jordan

684,940Sheep

5,935 Cattle

Israel79,855 Cattle

19,840 Sheep

Egypt40,000

Sheep)

Saudi Arabia

1,193,635Sheep

27,586 Cattle

Kuwait

962,163 Sheep

4,050 Cattle

Bahrain

556,853 Sheep

Qatar

191,669Sheep

UAE

209,373 Sheep

1,825 Cattle

Oman

320,030Sheep

350 Cattle

30 Cattle

Page 6: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Other = 10 countries

Saudi

Arabia

29%

Kuwait

23%Other

1%

Jordan

16%

Bahrain

13%

Qatar

5%UAE

5%Oman

8%

Live Sheep Main Markets - 2006

Page 7: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

WA

Page 8: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Live Export Sheep Volume, Value

and Forecasts 1990 - 2010

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

$0

$50

$100

$150

$200

$250

$300

$350

$400

$450

Forecasts

Value

Sheep $ Million

Page 9: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Market access and development

Livestock management and welfare

Industry capability

Communication

R&D

The Future

Three strategic imperatives

& two enabling strategies

Page 10: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Industry Focus

in market and domestic• Technical Services

– Education and training

– Infrastructure

– Market access

• Communication– Domestic focus proactive not reactive

– In market • Product promotion

• Handling and welfare

• R & D– Relevant and sound

• Building relationships– Government

– Key stakeholder groups

– Relevant welfare groups

Page 11: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

In Market Representation - Bahrain

• Key focus of :

• Market Development & Trade Support – access, promotion, support

• Animal Handling and Management – heat stress, nutrition, water, facilities, restraining boxes

• Animal Welfare – support and promote

• Education & Training – discharge to slaughter

• Research and Development – measurement and benchmarking

Page 12: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Projects - 2007/08

• Education and training and technical support

• Vessel, discharge, feedlot, point of slaughter

• Acceptance and adoption of realistic regional animal welfare standards

• Market access and liaison across the region

• political and commercial

• In–market measurements and benchmarks

• facilities and management

• Program to involve shipboard vets and stockmen in animal handling standards and techniques - Aus

Page 13: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Stockman Training

SHIPS ���� PORTS ���� FEEDLOTS ���� TRUCKS

FEEDLOTS

Page 14: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Improving facilities

Page 15: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Yard Design

Page 16: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Abattoir Design

Page 17: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Major New Communications Campaign

• Targeting general community

• Targeting politicians

Rebuild confidence in live trade

Page 18: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Page 19: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Page 20: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Maintaining Community Support

• Strategy in place to counter animal activists

• A united industry response

• Overseen by Chairs Group

• Elevated to a whole-of-rural industry issue

The Australian Livestock

Exporters’ Council

WoolProducers

Page 21: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Research & Development

• Major achievements 2006 – 2007

– Investigating causes of mortality in sheep exports

– Developing welfare measures for cattle and sheep on ship

– Production of yard manual for overseas abattoirs

– Literature review of stocking densities on ship

– Developing “Is it fit to export” guide

– Ongoing development of heat stress computer modeling

– Identifying knowledge gaps and areas of further research for the LEI

Page 22: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Project areas for 2007-2008

Livestock Management and Welfare:

• Inanition on sheep exports,

• Animal husbandry in Middle East feedlots and abattoirs,

• Qualitative behavioural assessment,

• Curfews,

• Metabolic regulation of heat stress,

• Benefits of good stockmanship,

• Supplementation to reduce morbidity – feed additives and pre-shipment vaccination.

Page 23: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Industry relevance and role

• Complex religious, cultural, social and commercial drivers create market for live animals

– meeting the market

• Chilled and frozen

– complementary to “fresh” (hot)

– not substitutes

• Global welfare implications– “Australian Standards for the Export of Livestock” vs NIL

• Economic / welfare

– Domestically

Page 24: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Australian sheepmeat and live sheep

exports to Saudi Arabia

�� � �

� � � � �

��

��

� �

� �

1989 1991 1993 1995 1997 1999 2001 2003 2005 20060

5

10

15

20

25

30

35Thousands (tsw)

0

500

1000

1500

2000

2500Thousands (head)

Total sheepmeat (tsw) Live sheep� �

Page 25: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Australia Has the Highest

Standards for Livestock Exports

• Independent report from 2006 stated :“The benchmarking process revealed that Australia has world-best livestock export standards in terms of coverage and capacity to deliver acceptable outcomes.”

• 16 countries compared. The report compared Australian standards of animal care with our trading competitors, including South America, Mexico, some African countries, the United States, Canada and New Zealand.

• Australia has extensive standards from on-farm selection to discharge from the vessel in importing country.

Page 26: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Very strict vessel rules….

• Australia has the strictest rules for livestock vessels in the world. Vessels no longer suitable from Australia ship from locations with reduced standards.

• Between 250-300 shipments per year from Australia.

• Major investment into vessels occurring two by June 2008 - $100M – 6,000 cattle. Another by 2010 - $100M – 90,000 sheep

Page 27: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

World Trade in Live Sheep

Millions of sheep each year are exported from Africa to the Middle East. Neither the exporting country nor the importing country have ANY standards on animal welfare

FOR EXAMPLE

• Uruguay to Saudi

and Jordan

• Russia to Jordan &

Lebanon

• China to Kuwait &

Jordan

• Argentina to Saudi

• Romania to Syria,

Saudi, Jordan &

Libya

>1.5 million / year

0

100,000

200,000

300,000

400,000

500,000

600,000

2000 2001 2002 2003 2004 2005

UruguayChinaRussiaArgentinaTurkey

Head of Sheep

Page 28: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Improving delivery rates

Livestock Delivery Rates 1996 - 2006

96.0%

96.5%

97.0%

97.5%

98.0%

98.5%

99.0%

99.5%

100.0%

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Goats

Sheep

Cattle

Page 29: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

Clean and Green

• The Idea

– quality and consumer image of Australian sheep

• The Reality

– MOU animal health status

• The Validation

- disease issues-Cormo

- contamination/residues issues-Victoria

- growth promotants

Page 30: Live Sheep Export Industry: Past, Present & Future Clean ...€¦ · The Present • Highly developed and specific markets • Live trade specific breeding • Purpose built livestock

The livestock export program is jointly funded by the livestock exporters and producers of Australia

The ethical debate

• Stakeholder groups– the animals

– producers and other operatives

– Australian public

– Consumers

• Positive and negative aspects– Relevant to position adopted

Ethical sustainability