Live Project_ Report

8/19/2019 Live Project_ Report

1/38

CONSUMER

BEHAVIOUR LIVEPROJECTDetermining the Consumer Percetionto!"r#s M"ggi Noo#$es "%ter the B"n &

A Stu#' in ("))"n# Region

Members

Unni)rishn"n R"*"n + P,DM A

-"thim" Si'"n" P + P,DM C

Thom"s V"rghese & P,DM C

A.hishe) T R & P,DM C

-$ori"n


2/38


3/38

ContentsE5ecuti/e Summ"r'111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111117

INTRODUCTION1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111118

THEOR9111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 :

INSTANT NOODLE MART(ET IN INDIA111111111111111111111111111111111111111111111111111111111111111111:

Tren#s in In#i"n noo#$e m"r)et111111111111111111111111111111111111111111111111111111111111111111111111111;

(e' $"'ers in In#i"n noo#$e m"r)et1111111111111111111111111111111111111111111111111111111111111111111;

BRAND STOR9111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111OT ANAL9SIS O- MA,,I AS BRAND11111111111111111111111111111111111111111111111111111111111111


4/38


5/38

c"use to n"use" "n# !e")ness1 >hen MS, is consume# o/er " $onger

erio# o% time6 it c"n "$so #"m"ge the ner/ous s'stem1

Nest$e committe# " huge PR .$un#er .' re%uting the c$"ims th"t M"ggi

h"# MS, ".o/e ermissi.$e $e/e$ "n# .' not rec"$$ing M"ggi %rom the

m"r)et1 The st"rt$ing n#ings o% $e"# "n# MS, in M"ggi !ere conrme# in

Ari$ 7=


6/38


7/38

gro!th tr"*ector' th"n)s to its "/"i$".i$it'6 "2or#".i$it'6 "n'time+

"n'!here consumtion "n# con/enience6 .eing " 3uic) me"$

re3uiring minim"$ coo)ing1 Inst"nt noo#$es h"/e "$so emerge# %rom

.eing " sn"c) %oo# or "n occ"sion"$6 "$tern"te e"ting otion to "m"instre"m %oo# item o% choice %e"turing regu$"r$' in consumers0

grocer' ."s)ets1

• ,ro!ing customer ."se + The emergence o% inst"nt noo#$es h"s

"##e# " ne! #imension to consumers0 me"$s noo#$es "re .eing

consume# not *ust .' )i#s F!ho "re the core t"rget "u#ienceG "s "n

e/ening sn"c) or " tin0 me"$ .ut .' consumers "cross "$$ "ge

grous6 "s "n e"ting otion .e'on# the mun#"ne ones1 >hi$e it

continues to .e " home sn"c)6 it is "$so incre"sing$' .eing

consume# "t !or)$"ce6 co$$eges6 etc1 ,eogr"hic"$$' too6 the

"etite %or inst"nt noo#$es is gro!ing !ith $"'ers no! e'eing the

semi+ur."n "n# rur"$ m"r)ets1 The c"tegor'0s enetr"tion is $o! in

In#i" F7=+7:G6 thus resenting " $ucr"ti/e oortunit' %or gro!th1

• More otions "n# /"ri"nts P$"'ers resent in the s"ce "re

inno/"ting "n# "##ing /"$ue to est".$ish " uni3ue .r"n# roosition

in the consumers0 min#1

Some o% the m"*or #e/e$oments in this #irection inc$u#e

Intro#uction o% ne! 4"/ors To )in#$e the consumer0s interest in the

c"tegor' "n# "$so c"ter to the #i/erse "n# ch"nging t"stes o% the

consumer6 inst"nt noo#$es .r"n#s const"nt$' enh"nce their ro#uct

o2erings .' "##ing ne! 4"/ors1 In "##ition to the c$"ssic M"s"$"

"n# Chic)en 4"/ors6 " !i#e r"nge o% 4"/ors inc$u#ing In#o+Chinese6Chinese6 tom"to6 etc1 h"/e .een $"unche#1

,ro!ing %ocus on he"$th Desite their %on#ness %or inst"nt noo#$es6

consumers in In#i" ho$# the notion th"t noo#$es "re unhe"$th'6

.eing m"#e %rom m"i#"0 !hich is seen "s not .eing "s he"$th' "s

"tt"01 To "##ress this concern6 .r"n#s "re ro"cti/e$' intro#ucing

he"$th'0 o2erings "s "rt o% their ro#uct ort%o$io1 M"ggi "n# To

R"men h"/e their "tt"0 noo#$es6 !hi$e Hor$ic)s -oo#$es !"s

$"unche# entire$' on the he"$th $"t%orm6 !ith the noo#$es m"#e


8/38

%rom !he"t or mu$ti$e gr"ins "n# inc$u#ing " /it"min+su$'ing

He"$th M")erK1 A##ition"$$'6 HUL h"s "$so ositione# its (norr

Sou' Noo#$es "s " he"$th'6 %un+$$e# sn"c)1 More "c)"ging /"ri"nts Br"n#s h"/e intro#uce# "c)s in #i2erent

sies6 right %rom sing$e noo#$e "c)s o% :=+@: gm1 to /"$ue eight

noo#$e "c)s1 -urther6 to incre"se the c"tegor'0s enetr"tion6

.r"n#s $i)e M"ggi "n# >"i>"i h"/e e5ten#e# ro#uct o2erings in "n

e/en sm"$$er "c) sie6 rice# "t INR :1 C"tegor' e5tension %rom ouch to cu noo#$es A /it"$ #e/e$oment

in the m"r)et !"s the e5tension %rom ouch noo#$es to cu noo#$es

th"t "re re"#'+to+e"t6 on "##ing hot !"ter6 un$i)e ouch noo#$es

th"t re3uire to .e coo)e#1 The #ri/ing %"ctor here is th"t

con/enience Fthe nee# %or "n on+the+go me"$G is g"ining in

rominence in consumers0 $i/es o!ing to the rise in " 'ounger

!or)ing ou$"tion "n# " migr"nt ou$"tion6 the incre"sing

ou$"tion o% #ou.$e income househo$#s !ith more !or)ing !omen6

etc1 To R"men o2ers #i2erent 4"/ors in cu noo#$es6 mini cu

noo#$es6 "n# mug noo#$es1 M"ggi "n# >"i>"i h"/e e5ten#e# to cu

noo#$es "s !e$$1

Tren#s in In#ian noo#$e market


9/38

?1 Stress on 'ea$t' an# we$$ness As on "$$ other %oo# c"tegories6

$"'ers "re stressing on he"$th "n# !e$$ness "sects o% their

ro#ucts1 M"ggi $"unche# Att" noo#$es "n# mu$tigr"in noo#$es to

!oo customers !hi$e ,$"5o0s-oo#$es "$so stresses on the mu$tigr"in"sect o% their ro#uct

81 Tra#itiona$ (avors sti$$ #ominate M"s"$"6 chic)en "n# tom"to

"re most ou$"r 4"/ors in the m"r)et

)* !##ressin% rura$ market Noo#$es "re rim"ri$' consume# in

ur."n In#i" "n# to e5"n# this m"r)et com"nies such "s Nest$e

h"/e intro#uce# sm"$$ sie# "n# $o! cost ro#ucts to "##ress the#em"n# o% rur"$ m"r)et1

"ey &$ayers in In#ian noo#$e market

The inst"nt noo#$e m"r)et is #omin"te# .' MNCs /er' %e! $oc"$ $"'ers

h"/e " sie".$e resence1 Some o% the )e' $"'ers in the m"r)et "$ong

!ith their .r"n#s "re


10/38

un#erst"n#ing to the consumer th"t it !"s " .et!een me"$s0 sn"c)1

The com"n' cou$# h"/e e"si$' ositione# the ro#uct "s " me"$6

either $unch or #inner1 But6 it chose not to #o so6 .ec"use the In#i"n

consumer min#set #i# not "ccet "n'thing other th"n rice or roti "s" me"$1 Hence tr'ing to su.stitute it !ith noo#$es !ou$# h"/e .een

%uti$e1 The rm #i# not osition it "s " re"#'+to+e"t0 me"$ either6 "s

the house!i%e re%ers to m")e0 " me"$ %or her )i#s r"ther th"n .u'

it %or them1 An# i% she c"n m")e it in t!o minutes !ith /er' $itt$e

e2ort6 then o./ious$' it0s " hit !ith herQ >h"t0s more6 i% )i#s "$so

$o/e the t"ste6 the ro#uct is "s goo# "s so$#Q So the 7+minute0

%un#" cou$e# !ith the 'umm' t"ste !or)e#Q Nest$e In#i" Lt#1 FNILG

the In#i"n su.si#i"r' o% the g$o."$ -MC, m"*or6 Nest$ SA6 "n#

intro#uce# M"ggi .r"n# in In#i" in ith the $"unch o% M"ggi noo#$es6 NIL cre"te# "n entire$' ne! %oo#

c"tegor' & Instant Noo#$es & in the In#i"n "c)"ge# %oo# m"r)et1

• Being the rst mo/er6 NIL success%u$$' m"n"ge# to ret"in its

$e"#ershi in the inst"nt noo#$es c"tegor' e/en unti$ the e"r$'

7===s1

• It h"s no! .ecome " generic n"me %or noo#$es1

• M"ggi in In#i" is .est )no!n %or its 4"gshi ro#uct o% inst"nt

noo#$es !ith its /"rious #esi su.+segments such "s the tr"#ition"$

#"$ "tt"6 /eg "tt" "n# rice noo#$es "$ong !ith their /"rious /"ri"nts6Curr'6 M"s"$"6 Tom"to6 Chic)en in the tr"#ition"$ "n# Sh"hi Pu$"o6

Lemon M"s"$" "n# Chi$$' Cho! in the rice noo#$e segments1

+R!ND STOR

L"unche# in : 4"/ours initi"$$' & M"s"$"6 chic)en6 C"sicum6 s!eet sour6

"n# L"s"gne & M"ggi h"# to ght h"r# to .e "ccete# .' In#i"n

consumers !ith their h"r#+to+ch"nge e"ting h".its1 The "c)"ge# %oo#

m"r)et !"s /er' sm"$$ "t this time Nest$e h"# to romote noo#$es "s "


11/38

concet6 .e%ore it cou$# romote M"ggi "s " .r"n#1 It there%ore #e/ise# "

t!o+ronge# str"teg' to "ttr"ct mothers on the con/enience0 $"n) "n#

$ure )i#s on the %un0 $"n)1 ,r"#u"$$'6 the m"r)et %or inst"nt noo#$es

.eg"n to gro!1 The com"n' "$so #eci#e# to %ocus on romotions toincre"se the .r"n# "!"reness1 In the initi"$ 'e"rs6 Nest$e romotion"$

"cti/ities %or M"ggi inc$u#e# schemes o2ering gi%ts Fsuch "s to's "n#

utensi$sG in return %or emt' noo#$es "c)1

Accor#ing to "n"$'sts the %ocus on romotion turne# out to .e the sing$e

$"rgest %"ctor resonsi.$e %or M"ggi0s r"i# "ccet"nce1 Nest$e0s M"n"gers

uti$ie# romotions "s me"sure# to meet their s"$es t"rget1 ,r"#u"$$'6

s"$es romotion .ec"me " crutch %or M"ggi noo#$es s"$es1 L"ter m"n' o%

the M"ggi0s e5tensions "$so m"#e consi#er".$e use o% romotion"$

schemes1 The %ocus o% "$$ M"ggi0s e5tensions !"s more on .e$o! the $ine

"cti/ities r"ther th"n #irect communic"tion1 In "##ition to romotion"$

"cti/ities6 M"ggi "ssoci"te# itse$% !ith m"in stre"m te$e/ision rogr"mme

"n# "#/ertise# he"/i$' on )i#s rogr"mme "n# ch"nne$s1 A%ter its

"#/ertisements !ith t"g$ines $i)e mumm' .hoo)h $"gi h"i6 ."s #o

minuteK "n# %"st to coo) goo# to e"t M"ggi0s ou$"rit' .ec"me high$'

"ttri.ute# to its e5treme$' high "e"$ to chi$#renK1 As " resu$t6 M"ggi0s

"nnu"$ gro!th reorte#$' touche#


12/38

In


13/38


14/38

Nest$ h"# not e/en reco/ere# %rom M"c"roni0s #ism"$ er%orm"nce6 !hen

it $e"rnt to its horror th"t (norr h"# #ethrone# M"ggi "s the $e"#er in the

sou segment Fen# o%


15/38

• Pricing str"teg' in recession

.eakness

• ,eneric Br"n# to Noo#$es in In#i"

• Lo! rur"$ m"r)et resence constr"ints

• Uni%orm Br"n# %or "$$ %oo# c"tegor'

• Br"n# Pro$i%er"tion

O&&ortunities

• ,ro!ing "c)"ge "n# c"nne# %oo# m"r)et in In#i" .' "i

Noo#$es1

• Less Entr' B"rriers in the M"r)et segment %or ro#uct c"tegor'

• ITC0s strong ."se in In#i"n M"r)et1

• Su.stitute Pro#uct to Pro#uct Segment1


16/38

ST1D !N!LSIS

SE,MENTATION

Segmente# the m"r)et on the ."sis o% $i%est'$e "n# h".its o% ur."n

%"mi$ies

TAR,ETIN,

– m"in$' t"rgete# the (i#s6 9outh6 Oce ,oers >or)ing

>om"n

• con/enience+s"//' time misersK !ho !ou$# $i)e to get something

inst"nt "n# "re o/er !ith it 3uic)$'1

POSITIONIN,

– H"s ositione# itse$% in the SNAC(S c"tegor'

– M"ggi h"/e #e/e$oe# its .r"n# im"ge o% inst"nt %oo#

ro#ucts !ith ositioning st"tements such "s 7 minutes

noo#$es "n# E"s' to coo)6 goo# to e"tK1

DI--ERENTIATION

– T"ste 6 4"/ours 6"c)"ging

M"ggi h"/e $"unche# !i#e /"rieties o% ro#ucts in #i2erent 4"/ours

!hich c"n "ttr"ct $"rger set o% customers1 M"ggi ro#ucts "re "$so

"/"i$".$e in #i2erent sies c"tering to #i2erent customer nee#s

CONSUMER +UIN0 +EH!2IOUR

There "re t!o %"ctors m"in$' in4uencing the consumers %or #ecision

m")ing Ris) "/ersion "n# inno/"ti/eness1 Ris) "/ersion is " me"sure o%

ho! much consumers nee# to .e cert"in "n# sure o% !h"t the' "re

urch"sing FDonthu "n# ,i$$i$"n#6


17/38

nee# to .e /er' cert"in ".out !h"t the' "re .u'ing1 >here"s $ess ris)

"#/erse consumers c"n to$er"te some ris) "n# uncert"int' in their

urch"ses1 The secon# /"ri".$e6 inno/"ti/eness6 is " g$o."$ me"sure

!hich c"tures the #egree to !hich consumers "re !i$$ing to t")e ch"nces"n# e5eriment !ith ne! !"'s o% #oing things FDonthu "n# ,i$$i$"n#6


18/38

The temor"r' n"ture o% situ"tion"$ %"ctors is right$' stresse# .' B"tr" "n#

("mi F7==;G1

Person"$ %"ctors6 on the other h"n#6 inc$u#e t"ste re%erences6 erson"$

n"nci"$ circumst"nces "n# re$"te# %"ctors1 The im"ct o% erson"$ %"ctors

on consumer #ecision+m")ing is usu"$$' "##resse# .' .usinesses #uring

m"r)et segment"tion6 t"rgeting "n# ositioning r"ctices .' grouing

in#i/i#u"$s on the ."sis o% their erson"$ circumst"nces "$ong !ith other

criteri"6 "n# #e/e$oing ro#ucts "n# ser/ices th"t "ccommo#"te these

circumst"nces in the most e2ecti/e m"nner1

Accor#ing to Ho'er et "$1 F7=


19/38

" cert"in ro#uct $imit their choices to s"%er "$tern"ti/es1 The stu#'

"ttemts to n# out !hether me#i" "sco ".out M"ggi cont"ining MS,

"n# $e"#".o/e ermissi.$e $e/e$ h"s m"#e #i2erence in the consumer

ercetions ".out 3u"$it'1

MA,,I PR PROCESS

At the en# o% M"' 7=hen contro/ers' hit them6 Nest$e6 the co$" m"*ors "n# C"#.ur' #i#

reson# "t once .' imro/ing their o2erings6 .ut in "$$ the c"ses it c"me

"s "n "%terthought1

Me"n!hi$e6 s"$es o% M"ggi Noo#$es h"/e #ie#6 though not !ie# out1

(ir"n" store o!ners in Mum."i s"' th"t #ie+h"r# M"ggi $o'"$ists "re tr'ing

out other .r"n#s such "s Sun%e"st or To R"men1 R"ghu Vish!"n"th6 MD

o% .r"n# /"$u"tion com"n'6 Verte.r"n#6 s"'s th"t Nest$e shou$# "ctu"$$'

use this crisis "s "n oortunit' to $oo) "t %urther #e/e$oing the ro#uct1

The' shou$# come u !ith " ne! /"ri"nt th"t is com$ete$' #e/oi# o%

MS, "n# $e"#6 he s"'s1


20/38

In#i"0s m"r)et %or rocesse#6 "c)"ge# "n# .r"n#e# %oo#s is " n"scent

one !here consumers "re $"rge$' un"!"re o% the ingre#ients6 "##iti/es

"n# other "ttri.utes o% !h"t the' .u' "n# e"t1 Br"n# im"ger'6 "rticu$"r$'

o% those ro#ucts th"t "re ."c)e# .' he%t' m"r)eting sen#s6 #omin"tes"n# #etermines !h"t is .ought .' consumers6 !ho r"re$' .other to n#

out too much ".out !h"t re"$$' goes into m")ing !h"t the' "re .u'ing1

As Nest$e "n# the In#i"n "uthorities $oc) horns in court "n# M"ggi noo#$es

rem"in o2 the she$/es6 " ositi/e im"ct o% this eiso#e cou$# .e the

emergence o% " more "!"re In#i"n consumer1 An# it is time th"t

h"ene#1 In more #e/e$oe# m"r)ets6 consumer "cti/ism6 "rticu$"r$'

!hen it comes to %oo#6 is " /i.r"nt mo/ement th"t o%ten %orces g$o."$ %oo#

.r"n#s into m")ing ch"nges in !h"t the' ut into the ro#ucts the' se$$1

The In#i"n "c)"ge# %oo# m"r)et its consumers6 regu$"tors "n# e/en

the go/ernment "gencies concerne# is in " much $ess e/o$/e# h"se1

Ingre#ient $".e$s on "c)"ge# %oo# h"r#$' come un#er scrutin' Fe5cet

erh"s %or .ro!n #ots6 !hich #enote non+/eget"ri"n %oo#6 "n# green

#ots %or /eget"ri"nG1 The ongoing Nest$e eiso#e m"' .e %r"ught !ith

contro/ersies s"r)e# .' " e"$ous #istrict %oo# insector6 the M"ggi

noo#$es issue 3uic)$' turne# into high+#eci.e$ me#i" %ren' the initi"$

re"ction o% the com"n' !"s ine5$ic".$' %u' "n# the #ecision to or#er

the com"n' to rec"$$ the .r"n# on the ."sis o% #is"r"te $". resu$ts cou$#

seem h"st'1 Sti$$6 i% it #oes .ecome " !")e+u c"$$ to the In#i"n consumer

to !"tch !h"t she e"ts6 then it !i$$ h"/e #one some goo#1

M!00I CONTRO2ERS !//ECT ON NESTLE/a$$ in t'e sa$es-

As st"tes "cross the countr' ."nne# the ro#uct6 m"n' ret"i$ers too)

M"ggi o2 the she$/es1 -uture ,rou6 !hich o!ns the suerm"r)et ch"in

Big B"""r6 !"s one o% the rst to sto se$$ing the noo#$es "c)s1 Some

st"tes such "s Pun*".6 ("rn"t")" "n# Utt"r")h"n# "$so or#ere# Nest$e to

sto ro#uction unti$ %urther or#ers1 As " resu$t6 M"ggi s"$es %e$$ =

"cross In#i" since the contro/ers' .eg"n in the $"st !ee) o% M"'1


21/38

Nest$e revenue #ente#-

The %"$$ in s"$es #irect$' "2ects the re/enues o% the consumer com"n'

since M"ggi is " .ig re/enue gener"tor %or Nest$e In#i"1 It is the sing$e

$"rgest .r"n# un#er Nest$e In#i"6 !hich usu"$$' contri.utes ".out 77+7:

to its tot"$ re/enue o% the com"n'6 the (ot") reort s"i#1 The "sco h"s

%orce# Nest$e to cut ro#uction .' one+thir#1 It "$so .eg"n rec"$$ing M"ggi

%rom m"r)ets "cross In#i"1 Conse3uent$'6 m"n' "n"$'sts %ee$ th"t Nest$e

m"' $ose ".out Rs


22/38

The Nest$e In#i" stoc) current$' tr"#es "t ?? times the com"n's %uture

E"rnings er Sh"re FEPSG6 "ccor#ing to (ot") Institution"$ E3uities reort1

This me"ns6 in/estors "' ?? times more th"n the com"n's e5ecte#

rot in -9


23/38

".o/e h"ses o% $i%e "re o% the rescri.e# "ge grou1 Con/enience

s"m$ing metho# is use# #ue to time "n# resource constr"ints1 The

3uestionn"ire !"s re"re# !ith the "ro/"$ o% the %"cu$t' "n# !"s

circu$"te#1 A s"m$e sie o% ?:= !"s t")en to "rri/e "t more roerconc$usions1

Euromonitor Intern"tion"$s Noo#$es in In#ia m"r)et reort o2ers "

comrehensi/e gui#e to the sie "n# sh"e o% the m"r)et "t " n"tion"$

$e/e$1 It ro/i#es the $"test ret"i$ s"$es #"t"6 "$$o!ing 'ou to i#enti%' the

sectors #ri/ing gro!th1 It i#enties the $e"#ing com"nies6 the $e"#ing

.r"n#s "n# o2ers str"tegic "n"$'sis o% )e' %"ctors in4uencing the m"r)et +

.e the' ne! ro#uct #e/e$oments6 "c)"ging inno/"tions6

economicX$i%est'$e in4uences6 #istri.ution or ricing issues1 -orec"sts

i$$ustr"te ho! the m"r)et is set to ch"nge1

Ob6ectives o4 t'e Stu#y

• To i#enti%' eo$e ercetion to!"r#s inst"nt %oo# ro#ucts

• To i#enti%' eo$e ercetion to!"r#s the .r"n# M"ggi "%ter its ."n

SCO1E O/ THE STUD This stu#' is ."se# on the sur/e' con#ucte# "mong eo$e "n# resi#ents

in (")"n"# Ern")u$um the s"m$e inc$u#es the stu#ents6 IT em$o'ees6

eo$e resi#ing in the ""rtment0s $oc"te# in "n# "roun# ("))"n"#1

RESE!RCH DESI0N

The rese"rch #esign use# in this stu#' is #escriti/e in n"ture1

Too$s o4 #ata Co$$ection

The too$ %or #"t" co$$ection is structure# 3uestionn"ire

Conce&ts covere# in t'e 7uestionnaire


24/38

?1 Peo$e0s ercetion to!"r#s the .r"n# M"ggi in .oth re "n# ost

."n

8* E5tent o% $o'"$t' to!"r#s the .r"n# M"ggi .' e5"mining its re$i".i$it'

"n# the !i$$ingness to recommen# this "rticu$"r .r"n#

D!T! !N!LSIS !ND INTER1RET!TION

DEMO0R!1HIC 2!RI!+LES

Age

In%erence

-rom the ".o/e t".$e !e cou$# in%er th"t 1? o% the s"m$e .e$ong to

the "ge grou o%


25/38

,en#er

T!+LE *< 0en#er-re3uen

c'

Percent

"ge

V"$i#

Percent"

ge

Cumu$"ti/

e

Percent"g

eM"$e


26/38

E#uc"tion Yu"$ic"tion

T!+LE*@ E#ucation-re3uen

c'

Percent

"ge

V"$i#

Percent"g

e

Cumu$"ti/

e

Percent"g

eHigh

Schoo$


27/38

1resent consum&tion &attern o4 Instant noo#$es

-rom the ".o/e t".$e !e cou$# in%er th"t ? o% the reson#ents

consumeinst"nt noo#$es !hich "re


28/38

Br"n# re%erence in the inst"nt noo#$es segment

T!+LE >-re3uen

c'

Percen

t"ge

V"$i#

Percent"g

e

Cumu$"ti/

e

Percent"g

e 9es 77@ @:1@ @:1@ @:1@No @? 781? 781?


29/38

strong$'

"gree

7 1@ 1@


30/38

-rom the ".o/e iech"rt !e cou$# in%er th"t "roun# ?;1? o% reson#ent

s"'s th"t the' "re #iscour"ge# to h"/e m"ggi .' %"mi$' or %rien#s ost

."n o% M"ggi "n#


31/38

strong$'

"gree

?8 here"s 7; o% the reson#ent h"/ing "

neutr"$ "rgument1 But 7


32/38

#is"gree 87


33/38


34/38

-re3uen

c'

Percen

t"ge

V"$i#

Percent"g

e

Cumu$"ti/

e

Percent"g

estrong$'

#is"gree


35/38

Buestion9)

-re3uen

c'

Percen

t"ge

V"$i#

Percent"g

e

Cumu$"ti/

e

Percent"g

e

strong$'

#is"gree

:@


36/38

-re3uen

c'

Percen

t"ge

V"$i#

Percent"g

e

Cumu$"ti/

e

Percent"g

estrong$'

#is"gree

:


37/38


38/38

RE/ERENCES

• !!!1euromonitor1com

• !!!1.usinessto#"'1in

• !!!1)ot")securities1com

•

!!!1hin#ust"ntimes1com• !!!1.usiness+st"n#"r#1com

• B"goi6 R1 >"rs"!6 L1 F

Live Project_ Report

Documents

Transcript of Live Project_ Report