Little Known Facebook Tips to Maximize Reach & Effectiveness
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Transcript of Little Known Facebook Tips to Maximize Reach & Effectiveness
Little Known Facebook Tips to
Maximize Reach & Effectiveness
Presented by Nathan Smith
@CoffeeNate
/CoffeeNate1
Spent 13 years in a Michigan Prison
Started in affiliate marketing in 2007
Founded Zynali Marketing Solutions, a digital marketing agency
In the affiliate space I work with FMTC
@CoffeeNate
I am not a guruor an expert
I share what works for meand help organizations create viable strategies
@CoffeeNate
“I didn’t know you could do that”
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“I didn’t know you could do that”
@CoffeeNate
fb.com is a url shortener
Use anywhere you would use “facebook.com”
Example: fb.com/CoffeeNate1
@CoffeeNate
For Link Share (URL) Posts
If you update featured/og image, page title, description
Visit https://developers.facebook.com/tools/debug/
Update Image/Description/Title of Published Posts
Paste URL, Click “Debug”, Click “Rescrape Page”
Go to postClick Date/Time stamp (2X)Click dropdown arrow and choose “Refresh Share Attachment”
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Invite those who “like” your page posts to like your page
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Like “Shares” of your Page’s posts
Click number of shares
Show some love
It pleases the algorithm gods
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Facebook Customer Service Was...
Image courtesy of Limebridge.com
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Facebook now features HUMAN employees!
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Facebook Customer Service via Live Chat
Even if your issue isn’tads related, begin with an ads question and tack on your real concern afterwards
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PM people who comment or post to your page
Some people will comment, not believing you’ll respond
Publicly acknowledge the comment, then address their specific issue via private message
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Save for later + turn on notifications
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Hide all from person/pageHide all from source pageSave post for laterTurn on notifications for post
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Learn competitors’ targeting strategy
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Tip to stop annoying your friends...
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Audience Restrictions & Preferred Audience
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Preferred Audience (News Feed Only)
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Pages Message Features
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Set anticipated response time
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Set up automatic replies to let visitors know when to expect your message.
Displays the first time a user initiates a conversation with your page
Personalization markup to insert name and URL
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Mention a trending topic to get a popularity bump
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Missed Mentions may be here...
ClickNotifications>>Activity>>Mentions
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Last-minute tips...
Infographic with every Facebook ad targeting category http://www.wordstream.com/download/docs/Facebook-Targeting-Infographic-WordStream.pdf
You can also see which categories your Page’s audience fits into, using Ads Manager>>Audience>>Audience Insights
Use an unpublished page as a staging environment for updating cover and profile images
These slides and resources mentioned can be found at zynali.com/ase16
@CoffeeNate
Q&A