LITTLE IV PLAY Concept & more by IV PL@Y
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mario-guillot -
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JUST KIDING! LITTLE IV PL@Y is IV PL@Y's junior brand keeping in line with the spirit and image of the adults collections. Colorful, fun and pop LITTLE IV PL@Y is a reduced version of IV PL@Y adapted to the comfort and taste of its little customers. LITTLE IV PLAY has fun with fabrics, plays with graphics and re-invents a new urban "chic" casual style for the little people. The LITTLE IV PL@Y icon, a funny daredevi, underlines the mischievious personality of the brand, while also giving it an affective touch.