Little Data: Analytics You Can Try at Home

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Learn super-simple email segmentation tricks, conversion optimization techniques, and the best way to calculate marketing ROI. Don't wait around for big data, start analyzing the little data that you have today.

Transcript of Little Data: Analytics You Can Try at Home

  • 1.Please take your seats and silence your cell phones! The show will begin shortly

2. Common Misconceptions about Data 3. MISCONCEPTION #1 I need more data. 4. MISCONCEPTION #2 I need better data. 5. I need more time MISCONCEPTION #3 I need more time. 6. #LittleData How to get value out of your data Look at your data sets in new ways Integrate your data Get started today 1 2 3 7. Analytics You Can Try at Home 8. Email Segmentation 9. #LittleData Optimization #1 Turn non-purchasers into paying customers 10. Sent 15,527 Opens 5.6% Clicks 3.21% Aggregate email performance 11. Segment customers by purchasing history Purchases = 0 Purchases = 1 Purchases = 1+ 12. Purchases = 0 Purchases = 1 Purchases = 1+ Sent 7,982 4,288 3,257 Opens 2.67% 5.63% 8.5% Clicks 1.23% 2.7% 5.7% 13. #LittleData Optimization #2 Cater to high CLV customers 14. Segment customers by CLV Bottom % Middle % Top % 15. Bottom % Middle % Top % Sent 7,589 4,288 854 Opens 4.35% 3.98% 2.3% Clicks 2.51% 2.7% 1.7% 16. Bottom % Middle % Top % Sent 7,589 4,288 854 Opens 4.35% 3.98% 2.3% Clicks 2.51% 2.7% 1.7% 17. #LittleData Optimization #3 Tailor product oers based on preferences 18. Tailor experiences based on product preferences Explorer Unpredictable Old Faithful 19. Oer1Oer2Oer3Oer4 Explorer Unpredictable Old Faithful 20. Conversion Optimization 21. #LittleData Optimization #4 Increase average order value 22. Sort based on order totals Lowest Value Middle Value High Value 23. Lowest Value Middle Value High Value FREESHIPPINGTHRESHHOLD 24. Lowest Value Middle Value High Value FREESHIPPINGTHRESHHOLD 25. Question What type of business are you? 26. #LittleData Optimization #5 Find your conversion KPI 27. Identify common user actions Login Frequency Human Touch Building Charts Length of Trial Drip Campaign Training Creating New Users Importing More Data Sharing Dashboards 28. Login Frequency Human Touch Building Charts Length of Trial Drip Campaign Training Creating New Users Importing More Data Sharing Dashboards 29. What we found 60% conversion + 77% conversion 1 chart 2 charts0 charts 30% conversion 30. #LittleData Optimization #6 Turn abandoned carts into purchases 31. Find the sweet spot DAY 32. Go deeper HOUR 33. ...and one more! MINUTE 34. Use this for remarketing Your site ad Prospect 35. #LittleData Optimization #7 Reverse engineer your best customers 36. Find your best customers 37. Find the next best group 38. Continue 39. Marketing ROI 40. #LittleData Optimization #8 Improve marketing ROI Campaign #1 Campaign #2 Campaign #3 ? 41. How most people calculate ROI 42. The right way to calculate ROI 43. Key Takeaways 44. #LittleData Key Takeaways Look at your data sets in new ways Integrate your data Get started today 1 2 3 45. Thank You!