Little Caesar's
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Transcript of Little Caesar's
Pizza! Pizza!A Hot-and-Ready Story
Going Back in Time
May 9, 1959, Mike and Marian Illitch founded Little Caesar’s in Garden City, MI
“Pizza! Pizza!” advertising campaign launches in 1979
Today, the “Hot-and-Ready” pizza is offered for carry out.
Where Are We Now?
Little Caesar’s strives to be the nation’s best take-home pizza chain
GOALS: Move back up to being the No. 2 nationally ranked pizza chain and higher
CHALLENGES: Most LC branches do not deliver, as opposed to the majority of other pizza competitors
So what next?
Where Are We Going?
Little Caesar’s already has a great catchphrase that is making a
comeback!
Why reinvent the wheel?But what happened in the first place?
Online presence is currently not very strong
Social media is about being SOCIAL!
Twitpics: Most
creative way to eat
a pizza
Facebook: “Likes” can
get you and your
friends the free pizza
of the week
Foursquare: Become the Roman Emperor of your local
Little Caesar’s
How Do We Get There?
How Do We Get There?
More reasons to order a pizza for the big game!
Peak advertising for late December
Live coverage of the bowl game
through videos, tweets, blogging,
etc.
But How Much Does it Cost?
The best part about social media?
It’s FREE!Youtube commercials, Twitter, Facebook,
Foursquare
Aside from mailers, only large costs will go toward bowl game promotion and
events
Bridget RenwickNew Media Driver’s License, Spring 2011