Literary Events
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by Booktailors
Transcript of Literary Events
EXECUTIVE PRODUCTION OF BOOK
FAIRS AND FESTIVALS:
we’re market leaders in literary
event production in the Iberian
Peninsula, having garnered
attention through a broad
spectrum of events, such as
literary festivals, radio shows,
public appearances by authors,
book fairs, etc. Our main event
to date took place in April 2013,
when Booktailors managed the
Portuguese representation at the
Bogota international book fair,
where Portugal was the guest of
honour country.
Booktailors is a publishing consultancy company operating in three key areas:
PUBLISHING CONSULTANCY:
we work with the top
Portuguese publishing houses,
providing scouting, editorial
coordination, marketing and
communication services, as well
as training.
LITERARY REPRESENTATION:
we represent over 30 authors do-
mestically and abroad, provid-
ing 360º services, from rights
management, to promotion,
scheduling, collections, applica-
tions for residencies and literary
awards, and more.
Booktailors handles the executive production of all of its events end-to-
end, namely their cultural programming, promotion, and logistics. Its
portfolio includes events on a wide range of scales, catering to several
audiences, concerning various themes:
6. ENSAIO GERAL AT FERIN
7. FESTA DA POESIA, MATOSINHOS
8. FESTIVAL LITERÁRIO DE VISEU
9. FESTIVAL LITERÁRIO DE
BRAGANÇA
10. O LUGAR DA CULTURA
11. FESTIVAL INTERNACIONAL DE
CULTURA
1. LEV – LITERATURA EM VIAGEM,
2. FRONTEIRA – FESTIVAL
LITERÁRIO DE CASTELO BRANCO
3. FESTIVAL NOVO JORNALISMO -
SANTO TIRSO
4. DIÁSPORA – FESTIVAL LITERÁRIO
DE BELMONTE
5. FEIRA DO LIVRO DO PORTO –
PORTO
All our events benefit from a communication strategy structured around three core areas: 1. Advertising and media
partnerships 2. Press relations 3. Social networks
Our team invites a wide va-
riety of professionals associ-
ated with the field of pub-
lishing to every event, such
as arts journalists, but also
publishers, booksellers,
translators, and more.
From one edition to the
next, events attract in-
creased media attention,
with a rise in the number of
visiting accredited journal-
ists and media coverage.
Booktailors events have
welcomed all of the national
press, as well as having gar-
nered attention from local
outlets.
Since 2006, LeV—Literatura em Viagem has been committed to the
discussion of global topics, inviting authors and other public figures to
share their worldview. It’s a meeting-point for trade professionals and
artists, a venue that encourages them to share their thoughts and
projects, allows lesser known authors to garner more attention, and
encourages the translation of books that have yet to be published in
Portugal.
PROGRAMME
Opening talks / Master class
Tribute
Round tables
Book launches
Exhibitions
Book fair
Appearances in schools
GUESTS
With over two hundred guests in its
9 editions to date, the festival has
welcomed guests from countries
such as Spain, Colombia, the USA,
Romania, Germany, Cuba, Argen-
tina, Italy, France, Mozambique, An-
gola, Brazil, and more. The event
has included appearances by Enri-
que Vila Matas, Leonardo Padura,
Paul Theroux, Mempo Giardinelli,
Karla Suárez, among others.
WHERE
Matosinhos
WHEN
April / May
DURATION
4 days
Since 2012, Fronteira – Festival Literário de Castelo Branco is an event
that reaches out to younger audiences, involving several talks where
authors engage with students from various levels of education, while
also catering to a more mature audience through a set of talks aimed at
that particular age group. From 2015 onwards, given that Castelo Branco
is practically a border town, the festival aims to clearly establish itself as
a platform for dialogue with several Spanish regions
PROGRAMME
Tributes
Round tables
Book launches
Exhibitions
Book fair
Appearances in schools
GUESTS
Having featured about 60
guests in its first two editions,
Castelo Branco has welcomed
some of the key figures in
Portuguese literature, namely
those committed to children’s
and YA literature.
WHERE
Castelo Branco
WHEN
March / April
DURATION
3 days
Novo Jornalismo – Festival de Não Ficção. This is a festival specializing
in non-fiction, namely journalism, both short form and book-length , as
well as travel, history, and biography books.
PROGRAMME
Tributes
Round tables
Book launches
Exhibitions
Book fair
Appearances in schools
GUESTS
The first edition featured about
twenty guests.
WHERE
Santo Tirso
WHEN
October
DURATION
2 days
The Diáspora festival, rooted in Belmonte’s historical connection with
the diaspora (being the birthplace of the seafarer who discovered Brazil,
and home to a large Jewish community that lived there in hiding for
hundreds of years), seeks to leverage that heritage and explore that
concept through books, reading, and the voyage of literature. After its
first edition, in 2014, where invited authors were mostly Portuguese
nationals, this event seeks to go global, welcoming the biggest names in
world literature, preferably authors with links to various countries,
continents, and linguistic backgrounds.
PROGRAMME
Round tables
Tributes
Book launches
Exhibitions
Book fair
Appearances in schools
GUESTS
The first edition featured about
twenty guests
WHERE
Belmonte
WHEN
October//November
DURATION
3 days
In 2014, the book fair in Porto, Feira do Livro do Porto, became a literary
festival, engaging some of the leading figures in the Portuguese literary
and publishing worlds. Booktailors is in charge of the official
programme concerning literature.
PROGRAMME
The programme consists of a
broad set of round tables, each
of which designed around a spe-
cific topic. It also includes film
screenings, illustration exhibi-
tions, cultural activities, con-
certs, as well as book stands, of
course.
WHERE
Porto
WHEN
September
A monthly event that pairs authors with renowned figures in Portu-
guese culture for informal debates.
These take place in one of the oldest, most beautiful bookstores in the
country, being recorded for public broadcast on Rádio Renascença, with
an average audience of 40 thousand listeners.
These debates are moderated by the broadcaster’s leading arts journal-
ist, Maria João Costa; Booktailors is in charge of the executive produc-
tion.
WHERE
Lisbon
WHEN
Every month
The Festa da Poesia is a cornerstone project in Matosinhos. Since 2005,
the year when the new Florbela Espanca municipal library was built, it
is a celebration of December 8th, a landmark for being both the day
when poet Florbela Espanca (1894 - 1930) was born, and also the day of
her passing. In Matosinhos, the anniversary of the poet’s death is
celebrated through an homage to poets and poetry. With the underlying
theme: “Poemas para Salvar a Vida” [Poems to Save your Life], it is an
event that features activities for all audiences, bringing poetry to several
venues throughout Matosinhos.
GUESTS
The latest edition of the event
featured about twenty guests.
WHERE
Matosinhos
WHEN
December
DURATION
3 days
PROGRAMME
Public readings
Poetry Slam
Book launches
Film screenings
Poemas no Quarto Escuro
[Poems in the Dark]
Rhyme workshops
This event aims to bridge local heritage (culture, history, wine
production) and current literary production. In future editions, Festival
Literário de Viseu will seek to achieve an international scope in order to
foster greater visibility for Viseu in other regions where wine is a part of
cultural heritage. Viseu, a city for wine lovers. Viseu, a city for literature.
GUESTS
The first edition will feature
about twenty guests.
WHERE
Viseu
WHEN
September/December
DURATION
4 days
PROGRAMME
Opening talks/Master class
Debates
Exhibitions
Workshops
Appearances in schools
Festival Literário de Bragança is the first Portuguese literary event to put
the text centre stage through reading. It seeks to breathe new life into
texts and reading through the voice of writers and other personalities
turned storytellers for a day. The event’s programme also includes the
Encontro Luso-Amazónico, a book fair, and an illustration exhibition
featuring Portuguese authors.
GUESTS
The first edition featured about
over guests from Portugal and
Brazil.
WHERE
Bragança
WHEN
June
DURATION
3 days
PROGRAMME
Opening talks/Master class
Debates
Exhibition
Readings
Appearances in schools
Book fair
Believing in the positive correlation between cultural fruition, creativity
and personal and social development, O Lugar da Cultura [The Role of
Culture] aimed to promote a better identification and proposition of the
presence of culture in the Portuguese and European development model
in the 21st century.
GUESTS
The event has welcomed guests
from countries such as Spain,
Cape Verde, the USA, and
the Czech Republic. The event
has included appearances by
Homi K. Bhabha, Tomáš
Sedláček, Christian Felber,
Jonathan Taplin, and more.
WHERE
Lisbon
WHEN
April
DURATION
5 days
PROGRAMME
Opening talks
Conferences
Debates
Magic lantern show
Exhibitions
Concert
FIC – Festival Internacional de Cultura celebrates books through poetry,
music, the theatre, family-friendly activities, themed tours, visual arts
and other disciplines. Over the course of ten days, FIC also includes a
book fair. During that period, culture is felt intensely, with the help of
writers, artists and other personalities.
GUESTS
The festival welcomed about 20
000 visitors, included over 100
events and hosted over 100
personalities from the
Portuguese cultural scene,
namely writers, actors,
sportspeople, musicians, and
many more.
WHERE
Cascais
WHEN
July
DURATION
10 days
PROGRAMME
Opening talks
Debates
Exhibitions
Concert
Book fair
Theatre
Outdoor activities
Cuisine
Paulo Ferreira | CEO
T: + 351 21 346 1266
M: + 351 93 565 44 77
