Why Your Content Marketing Strategy Needs a Strong Listening Culture #lavacon
Listening Strategy
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Transcript of Listening Strategy
![Page 1: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/1.jpg)
A simple technique, listening strategy + some stuff
Gahlord Dewald ::: Thoughtfaucet is a strategic content studio in Burlington, VT [email protected] ::: http://thoughtfaucet.com ::: twitter.com/gahlord
![Page 2: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/2.jpg)
Who's saying what and where?
![Page 3: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/3.jpg)
Where do you listen to?
![Page 4: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/4.jpg)
Find a latitude and longitude.
![Page 5: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/5.jpg)
Pick a radius.
![Page 6: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/6.jpg)
There's a (geeky) word for this: geocode
geocode:44.5,-73.2,20km
![Page 7: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/7.jpg)
The special hashtag people who want help use.
? geocode:44.5,-73.2,20km
![Page 8: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/8.jpg)
Squelch some of the noise.
-http -rt ? geocode:44.5,-73.2,20km
[step by step tutorial]
![Page 9: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/9.jpg)
Will I have to keep learning new tricks and tools forever or be relegated to the dustbin of life?
![Page 10: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/10.jpg)
The customer is always right.
![Page 11: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/11.jpg)
The sharp end of the spear.
![Page 12: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/12.jpg)
Scaleable.
![Page 13: Listening Strategy](https://reader034.fdocuments.net/reader034/viewer/2022051323/547b592f5806b512408b45c8/html5/thumbnails/13.jpg)
Thanks ::: I hope this was useful.
Gahlord Dewald ::: Thoughtfaucet, a strategic content studio in Burlington, VT [email protected] : http://thoughtfaucet.com : @gahlord
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Spear image copyright John O'Donnell