Listening for Sales Opportunities - Using Social Media to Get and Keep Your Competitive Edge in...

8/7/2019 Listening for Sales Opportunities - Using Social Media to Get and Keep Your Competitive Edge in Business

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Listening for

Sales Opportunities

Brought to you by Dean Holmes LIVE and Jigsaw


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Summary pageAfter a while, all the white papers and best practices on sales and lead generation start to sound alike. Very rarely

do you get actionable advice on how to leverage current technology to win sales and beat the competition.

Lets face it, the sales and marketing professions have changed over the last several years. No longer is it simply

about building relationships by listening to the customer. There is too much competition and distraction in the

world to rely on relationship building alone. You also have to add value and demonstrate your relevance withevery prospect or client interaction.

This article is about how you can make the most of each and every business opportunity. By incorporating

technology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoying

the long-term relationships and repeat business that is every business persons goal.

How do you go about doing this though?Its not that dicult. This guide will show you what tools to look for and how to use them.

So what is a Listening Dashboard?

of the format or the source. You dont have to do anything except set it up and tell it what to bring you.

The Listening Dashboard is a web-based tool that allows you to stay on top of your prospects business, industry

setup within minutes.

By using the Listening Dashboard regularly, you will be out in front of the competition, and you will know more

about your prospects and their perspective on business. It will make you look sharp when talking with

prospects and meeting new customers.

What will you get out of a Listening Dashboard?- Uncover new sales leads whenever people talk about keywords related to your brand

- Look at new blog posts across 1000s of inuential industry leaders in minutes

- Look at Delicious stories that share intelligence

and customers- Watch for Digg stories that are within your brand keywords tond new content

- Connect LinkedIn with Netvibes and watch for leads around your brand

- Use Twitter tond leads based on keywords you set and engage with prospects

Listening for Sales Opportunities: Using Social Media to Get and Keep Your Competitive Edge in Business

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How do you set up a Listening Dashboard?With just two simple steps your personalized Listening Dashboard can be created.

Step One

http://alltop.comand search for additional feeds like http://bizjournals.alltop.com

http://listorious.com to search for people who are inuential on the keyword for your business

Step Twohttp://netvibes.com

http://www.vimeo.com/2015594



http://www.vimeo.com/netvibesfor an overview


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Here is a snapshot of a Sales Dashboard.

Here is a snapshot of a web search by keyword to stay on top of information


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Here is another snapshot of how to nd content to share with prospects

Using the Listening DashboardSo exactly how do you use this information to speed your time to market intelligence? Heres how:

prospects industry

answer questions

prospects business

Listening Leads to Sales SuccessSuccess in business comes when you have an unyielding desire to provide value at every touch point in the

prospect and customer relationship. It does not come from those powerful closing lines or cheesy closing

questions you get from sales and marketing seminars.

Todays technology and the access to information instantly can be your competitive advantage as well. When

you create your next sales plan, use your new Listening Dashboard. You too, willnd that the quality and speed

of information gathering and insight building will be the most important component to establishing trust and

credibility with a prospect or new client.


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Need Help Creating Your Own Listening Dashboard?Email us to request a Listening Dashboard template.

About Dean Holmes Live

Dean Holmes Live creates Social and Community strategies that have far reaching a

ects on brands, both bigand small. For years, we have been preparing thoughts, ideas and technology framework to aord clients thethought leadership needed to bring their organizations into a Social and Online environment.Contact us now

About JigsawJigsaw is the worlds largest database of up-to-date, downloadable and complete contact and companyinformation. We help companies increase eectiveness of their lead generation eorts, improving productivityand reducing sales cycle.Contact us now

Contact Us:Dean Holmes LIVE!

Tel: 757-301-1814deanholmes.me | [email protected]

Jigsaw

777 Mariners Island Blvd., Suite 400

San Mateo, CA 94404Tel: 650.235.8400www.jigsaw.com | enterprise.jigsaw.com


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Want to Learn More About Listening for Sales Opportunities?Attend the on-demand webinar.

Need Help Creating Your Own Listening Dashboard?

Email us to request a Listening Dashboard template.

About Dean Holmes LiveDean Holmes Live creates Social and Community strategies that have far reaching aects on brands, both bigand small. For years, we have been preparing thoughts, ideas and technology framework to aord clients thethought leadership needed to bring their organizations into a Social and Online environment.Contact us now

About JigsawJigsaw is the worlds largest database of up-to-date, downloadable and complete contact and company

information. We help companies increase eectiveness of their lead generation eorts, improving productivityand reducing sales cycle.Contact us now

Contact Us:Dean Holmes LIVE!

Tel: 757-301-1814deanholmes.me | [email protected]

Jigsaw

777 Mariners Island Blvd., Suite 400

San Mateo, CA 94404Tel: 650.235.8400www.jigsaw.com | enterprise.jigsaw.com


P.4

Here is another snapshot of how to nd content to share with prospects

Using the Listening DashboardSo exactly how do you use this information to speed your time to market intelligence? Heres how:

prospects industry

answer questions

prospects business

Listening Leads to Sales SuccessSuccess in business comes when you have an unyielding desire to provide value at every touch point in theprospect and customer relationship. It does not come from those powerful closing lines or cheesy closing

questions you get from sales and marketing seminars.

Todays technology and the access to information instantly can be your competitive advantage as well. Whenyou create your next sales plan, use your new Listening Dashboard. You too, willnd that the quality and speedof information gathering and insight building will be the most important component to establishing trust andcredibility with a prospect or new client.

How do you set up a Listening Dashboard?With just two simple steps your personalized Listening Dashboard can be created.

Step One

http://alltop.com and search for additional feeds like http://bizjournals.alltop.com

http://listorious.com to search for people who are inuential on the keyword for your business

Step Twohttp://netvibes.com

http://www.vimeo.com/2015594http://www.vimeo.com/10719873http://www.vimeo.com/9673477

http://www.vimeo.com/netvibes for an overview


P.3

Here is a snapshot of a Sales Dashboard.

Here is a snapshot of a web search by keyword to stay on top of information

Summary pageAfter a while, all the white papers and best practices on sales and lead generation start to sound alike. Very rarelydo you get actionable advice on how to leverage current technology to win sales and beat the competition.

Lets face it, the sales and marketing professions have changed over the last several years. No longer is it simplyabout building relationships by listening to the customer. There is too much competition and distraction in the

world to rely on relationship building alone. You also have to add value and demonstrate your relevance withevery prospect or client interaction.

This article is about how you can make the most of each and every business opportunity. By incorporatingtechnology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoyingthe long-term relationships and repeat business that is every business persons goal.

How do you go about doing this though?Its not that dicult. This guide will show you what tools to look for and how to use them.

So what is a Listening Dashboard?

of the format or the source. You dont have to do anything except set it up and tell it what to bring you.

The Listening Dashboard is a web-based tool that allows you to stay on top of your prospects business, industrysetup within minutes.

By using the Listening Dashboard regularly, you will be out in front of the competition, and you will know moreabout your prospects and their perspective on business. It will make you look sharp when talking withprospects and meeting new customers.

What will you get out of a Listening Dashboard?- Uncover new sales leads whenever people talk about keywords related to your brand

- Look at new blog posts across 1000s of inuential industry leaders in minutes

- Look at Delicious stories that share intelligence

and customers- Watch for Digg stories that are within your brand keywords tond new content

- Connect LinkedIn with Netvibes and watch for leads around your brand- Use Twitter tond leads based on keywords you set and engage with prospects


P.2

Listening for

Sales Opportunities

Brought to you by Dean Holmes LIVE and Jigsaw
mailto:[email protected]:[email protected]:[email protected]:[email protected]://info.jigsaw.com/WP_contactme.htmlhttp://info.jigsaw.com/WP_contactme.htmlhttp://deanholmes.me/http://deanholmes.me/http://enterprise.jigsaw.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]://info.jigsaw.com/WP_contactme.htmlhttp://info.jigsaw.com/WP_contactme.htmlhttp://deanholmes.me/http://enterprise.jigsaw.com/http://deanholmes.me/http://enterprise.jigsaw.com/http://enterprise.jigsaw.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://info.jigsaw.com/WP_contactme.htmlmailto:[email protected]:[email protected]://info.jigsaw.com/WP_contactme.htmlhttp://info.jigsaw.com/WP_contactme.htmlhttp://info.jigsaw.com/WP_contactme.htmlhttp://deanholmes.me/http://deanholmes.me/http://enterprise.jigsaw.com/http://info.jigsaw.com/WP_contactme.htmlhttp://info.jigsaw.com/WP_contactme.htmlmailto:[email protected]:[email protected]://info.jigsaw.com/WP_contactme.htmlhttp://deanholmes.me/http://enterprise.jigsaw.com/mailto:[email protected]:[email protected]://info.jigsaw.com/WP_contactme.htmlhttp://enterprise.jigsaw.com/http://deanholmes.me/

Listening for Sales Opportunities - Using Social Media to Get and Keep Your Competitive Edge in...

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