Listening and Engaging People With Social Media
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Transcript of Listening and Engaging People With Social Media
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Listening and Engaging Influencers with Social Media
By Danielle BrigidaNational Wildlife Federation
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Part 1: Listening
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Main Ways to Listen OnlineKeywords – Your Organization Name– Key individuals– Branding mistakes– Program references
Referring Traffic– Google Analytics– Omniture– Facebook insights
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You Use Search All the Time
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Just RSS Your Searches!RSS = Real Simple Syndication
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NWF’s Social Listening Dashboard(changes all the time)
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•Google - Trends- Alerts- Reader (RSS feed)
- Forms (survey, polls)- Keyword search
•Survey/Polls- Surveymonkey.com- Polldaddy.com
Research Your Audience
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When Building a Free Dashboard
It’s all about the feeds…
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is Your Friend
• Google Analytics• Google Alerts• Google Reader• Google Insights• Google Webmaster
Step 1: Listen
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Compare Keywords to Use http://www.google.com/insights/search/#
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Social Sites
•Socialmention•Icerocket•Search.Twitter•Blogpulse•Boardreadr•Kurrently
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Search on Specific Sites
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Create a “Dashboard” You’ll Actually Use
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Brand Management: Postling.com
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Specific Programs May Want Their Own Dashboard
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Make Use of Your Dashboard to Watch Trends Too!
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Share Search Feeds with
Google Bundles
1. Click Browse for Stuff in Google Reader
2. Drag and drop RSS Feeds
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Twitter Listening…
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Finding people via Twitter
• Twellow• Wefollow• Followerwonk• Twitter Lists • Friends of friends• Search.twitter
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www.prnewsonline.com
• Words• Location• Dates• Feelings • Links/RTs
Search:
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Make Use of Saved Searches
Search for Key Words…
It allows you to be relevant
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Find people to follow
• Twellow• Wefollow• Twibes• Followerwonk• Twitter Lists • Friends of friends• Search.twitter
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Directory: We Follow
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Monthly Top Content
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Listen to Sharing Behaviors
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Test and Track Results
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Addthis Analytics
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We Use Small Act Thrive to Track Interactions
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PostRank Analytics
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Small Act’s Thrive
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Make Note of Meaningful Mentions to Revisit
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Create Daily, Weekly or Monthly Reports
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To Share What You Find
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Part 2: Engaging
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Now That you’ve listened…
•Comment and Respond•Show Respect•Ask Questions
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Klout
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National Wildlife Federation
Forest Justice Campaign
Certified Wildlife Habitat Page
Pay Attention to Audiences
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Think Relationships
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Be YOURSELF!
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Questions?