ARMY INSTITUTE OF MANAGEMENT, KOLKATA LIST OF PUBLICATIONS :2014-2015

A : Publication in the Journals/Magazines

Sl.No Title of the Paper(s) Author(s) Year

Publication Details

1. 1 Importance of Brand Awareness in Purchase Decision of FMCG Products for Consumers : A comparison Between Urban, Se,I Urban and Rural Markets

Arun Kumar Singh & Malini Majumder (Mukhopadhyay)

Jun 15 Shiv Shakti International Journal of Multidisciplinary and Academic Research (SSIJMAR), Vol 4, No.3, ISSN : 2278-5973)

2. 2. Identifying Critical Training Needs from Performance Appraisal Ratings

Alam, Ahmed Parveen & Mishra, D Parveen Ahmed Alam & Dhrubojyoti Mishra

Dec 14 International Journal of Research in Organizational Behaviour and Human Resource Management , Print ISSN : 2320-8716; online ISSN: 2320-8724, published by Asian Research Consortium.

3. 2. Identification of Measures to be taken for Sustainable Green Banking in India

Swapna Datta Khan Apr 15 Kindler , Vol XIV, No. 1&2, ISSN : 0973-0486, published by Army Institute of Management, Kolkata.

4. 3. Big Data Analytics : An Overview Swapna Datta Apr 15 KRSCMS Management Journal, ISSN : 2230-

8067, Vol 5, issue 2015

5. 4. A Study on Investor Perception of Small Savings Schemes in West Bengal

Satarupa Roychowdhury

May 15 Kindler , Vol XIV, No. 1&2, ISSN : 0973-0486, published by Army Institute of Management, Kolkata.

6. 5. A Comparative Study on Prediction of CNX Bank Index Using an Autoregressive Model for Time Series Analysis and Linear Multivariate Regression Approach

Rajib Bhattacharya Apr 15 Management Mirror, Journal of IBM, Jadavpur University Campus, ISSN No. 2339 0099, Vol 1.

7. 6. An Analytical insight into the Effects of Changes in Selected board based Stock Market Indices of the World, Foreign Exchange Rates and International Prices of Gold & Crude Petroleum on CNX Nifty.

Rajib Bhattacharya Apr 15 GE-International Journal of Management Research, Vol 3, Issue 4, IF- 4.316, ISSN:(2321-1709)

8. 7. An Insight into Techniques of Time Series Modeling for Prediction of Stock Prices and Stock Market Indices

Rajib Bhattacharya May 15 VSRD International Journal of Business and Management Research, e-ISSN: 2231-248x, p-ISSN 2319-2194, Pg 103

9. 8. A Management Accounting tool to analyze profits by customers

Jayanta Mitra & Pramit Sengupta

May 15 The Management Accountant, Vol. 50, No.5, (May 2015 issue), published by Institute of Cost Accountant of India.

10. 9. An Exploratory Study of the Factors that impact COO & Brand Equity

Sudeep Chatterjee Dec 14 Pursuits, Vol. III, ISSN: 2322-0643, published by City College of Commerce and Business Administration, Kolkata.

11. 10.

Understanding Effectiveness of MIS from organizational perspectives : Finding research objectives on financial organization with special reference to the banking sector in West Bengal.

Somprakash Nanda & Kaushik Kundu

Dec 14 Pursuits, Vol. III, ISSN: 2322-0643, published by City College of Commerce and Business Administration, Kolkata

12. 11.

Effectiveness of Database Marketing from Organizational perspectives

Simanti Nanda (Ray), Kalyan Sengupta & Somprakash Nanda

Dec 14 Pursuits, Vol. III, ISSN: 2322-0643, published by City College of Commerce and Business Administration, Kolkata

2

B : Conference Papers

Sl.No.

Title of the Paper(s) Author(s) Year Conference Details

1. Impact of Generation Gap on Reward and Recognition Programs

Sahil Sharma & Parveen Ahmed Alam

Jan 15 International Conference on Innovations and Best Practices in Business, Human and other Earth Resources Management, organized by IISWBM during 15 16 Jan 15 in Kolkata.

2. Sustainable Marketing through effective utilization of Social Media

Swapna Datta Khan Dec 14 International marketing Conference on Emerging Markets, Evolving Perspectives, organized by International Management Institute, Kolkata during 16 -17 Dec 14 in Kolkata.

3. Big Data Analytics accelerates Customer Relationship Management

Swapna Datta Khan Jan 15 5th Annual International Conference on Innovations and Best Practices in Business, Human and other Earth Resources Management, organized by IISWBM during 15 16 Jan 15 in Kolkata.

4. Financial Cantagion : A case study on the effects of the US Govt Shutdown on Global Stock Markets with special focus on India

Rajib Bhattacharya and Pramit Sengupta

Apr 15 National Seminar on Paradigm Shift in Business Practices and Corporate Management, organized by Institute of Business Management, Jadavpur, Kolkata, during 24 25 Apr 15.

5. Impact of Liquidity on Profitability A study of Century Textiles & Industries Ltd

Surajit Sengupta & Pramit Sengupta

Jun 15 XI International Conference on Innovation and Business Management, organized by Society of Technical and Management Professional (STMP), during 20 -21 Jun, 2015.

C: Chapter Contribution in a Book

Sl.No. Title of the Paper(s) Author(s) Year of Publica-

tion

Book Details

1. Reward and Recognition in Indian Industry

Parveen Ahmed Alam Jan 2015 Published in the Book Emerging Dimensions of Human Resource Management (pp 93 104) ISBN 978-93-84144-98-2.

D: Book Review (i) Pramit Sengupta, Book Review : Fundamentals of Financial Management by Sheeba Kapil; Dorling Kindersley (I) Pvt Ltd in 2013; Kindler, Vol.XIII, No.1&2 (2013). (ii Parveen, Ahmed) Alam, Book Review: Case Studies in Human Resource Management; Dr R K Suri & Dr S L Gupta; Pentagon Press; Kindler,Vol. XIII No.1&2 (2013) . (iii) Majumder Sougata , Book Review: Udai Pareeks Understanding Organizational Behaviour; Sushama Khanna; Oxford University Press; Kindler, Vol XIV, No. 1&2 (2014)