List Building: The Secret to Email Marketing (Social Fresh Charlotte)
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DJ Waldow Social Fresh Charlotte 9/7/11 List Building: The Secret to Email Marketing
description
DJ Waldow's Social Fresh Charlotte presentation: List Building: The Secret to Email Marketing
Transcript of List Building: The Secret to Email Marketing (Social Fresh Charlotte)
DJ WaldowSocial Fresh Charlotte
9/7/11
List Building: The Secret to Email Marketing
Waldow Social.
Growing Your Email List.
7 practical, actionable methodsto grown your email list
Growing Your Email List.
13practical, actionable methodsto grown your email list
The One Thing.
✓Permission✓Deliverability✓Content (valuable)✓From Name✓Subject Line
What’s Important.
"You live or die by your database."
-- Jeff Pulver
1. Make it Obvious.
1. Make it Obvious.
1. Make it Obvious.
1. Make it Obvious.
1. Make it Obvious.
2. Make it Easy.
2. Make it Easy.
2. Make it Easy.
3. Ask Post-registration.
4. Use Humor.
5. Get Creative.
7. Use Social Media.
8. Explain the Sign up Process.
8. Explain the Sign up Process.
9. Send a Welcome Email.
Consider a Popup.
(I know. I know.)
10. Consider a Popup.
10. Consider a Popup.
10. Consider a Popup.http://www.christopherspenn.com/2011/02/do-welcome-popups-work/
11. Provide Incentive.
12. Big Arrows. WIIFM?
13. Offline.
13. Offline.
13. Offline.
But, Please. Don’t. Do. This.
13 Ways to Grow Your Email List.
1. Make it obvious.2. Make it easy.3. Ask post-registration. 4. Use humor.5. Get creative.6. Use a QR code.7. Use social media. 8. Explain the sign up process.9. Send a welcome email. 10. Provide incentive.11. Consider a popup.12. Big arrows. WIIFM?13. Offline.
Waldow Social.
waldowsocial.com/email
Let’s keep in touch.
Image Credits
• Shhh: leahnicor• Exclamation Point: simiezzz• Postcard - Steve Woodruff• Chart for Popups: Chris Penn• Call Center Woman: alanclarkdesign
All images are from Flickr (Creative Commons) unless otherwise noted.
